The May Day holiday in 2o13 starts on April 29th and has a three-day holiday.

The release date of "Iron Man 3" is indeed May 1st, which is the last day of the short holiday!

How much advantage does "Strange Her" take? It is obvious that it almost drained all the box office potential of the May Day holiday, and then waited for "Iron Man 3" to be released!

Sometimes the Optoelectronics Bureau is so blatant and shameless!

Of course, in order to protect domestic movies, this is also what it should be. After all, "Strange She" is a domestic movie!

Relying on this step, "Strange Her" was released for 6 days and grabbed a box office of nearly 700 million before the release of "Iron Man 3".

Chen Yang, who was the director for the first time, beat Xue Xiaolu, and Yue Xu Jinglei became the highest-grossing female director just around the corner!

Ying Bao is very happy. This is her second movie starring in the box office. Based on the box office results, she is already the queen of box office at this time!

What made her even happier was that Ying Bao signed a share contract when she starred in the movie. As long as the box office exceeded 500 million, she could get a box office dividend of 1.5%, and if it exceeded 10 million, it would be two percent!

This is the promise that Light made specifically to win over Chen Lin when she was performing "Strange Her" - in fact, their box office expected to be 600 million to 800 million yuan!

Not only did you complete the task successfully, but you passed it!

Judging from this situation, it is estimated that it is at least 100 million, and it may exceed 1.5 billion!

Light Media's stock price rose 3o% again in just one week.

At this time, the market value of Light Media was over 300 million yuan, completely leaving Huayi Brothers behind.

"After Director Chen Lin joined Light, Light is like a lucky star. Every time a movie directed or written by him was released, Light's box office results will have a new round of growth. This growth reached its limit in June last year. After all, Director Chen Lin's influence is still limited, and the market believes that it has certain limitations."

"When "Lost in Thailand" was launched and "Strange She", two consecutive films were sold well, and Light locked in the strategy of mainland actors to transform into directors. Not only is it low in cost, it can also have down-to-earth films. The market's expectations for Light Media's vision and ability to take projects have changed, and the valuation given is improved."

Analysis by Gao Hui, a researcher at Guotai Junan.

The light was so proud this time!

But the light still dares not take it lightly, after all, "Iron Man 3" is coming in full force!

...

In the May Day holiday, there are actually only three movies fighting for "Crazy Primitive Man", "Strange Her" and "Iron Man 3".

"Crazy Primitive Man" is an animated film after all, and its main audience audience is not very overlapping with "Strange Her".

Let me talk about "Iron Man 3" separately!

"Iron Man 3", released on May 1, set a series of mainland film and television box office records - the daily box office champion (previously "Chinatown Veteran" 136 million), the box office champion on Wednesday (previously "Chinatown Veteran" 890,000), and the midnight box office champion (previously "Chinatown Veteran" 1.85 million).

Not only is it popular in mainland China, "Iron Man 3" is also a new darling in the global film market. All regions where "Iron Man 3" are released have broken the box office record in the region. It ranks second in the box office list throughout the American film history week.

It will be released at midnight on May 1. As of May 5, the cumulative box office of Hollywood summer blockbusters that were released on May 1st Labor Day has exceeded 390 million yuan, close to 400 million yuan!

The box office is very good, but it is a bit disappointing, because to all Marvel fans, the box office potential of this movie should not be just that!

The reason is very simple: first it was a group problem, but Iron Man itself is still a bit low in popularity!

Moreover, "Iron Man 3" is a bit too arrogant in promoting the promotion!

"Iron Man 3" from overseas is far less than "Strange Her" in terms of publicity.

Perhaps because "Iron Man 3" is a Hollywood blockbuster, starring international superstars, 3D, Chinese elements, etc., blockbusters with "noble" origins are disdainful to do too much marketing and hype. In their opinion, there are already jade in front of me - the first two movies of "Iron Man" are already very good proof.

But they forgot that the box office of the first two movies of "Iron Man" in China was not as high as they thought, and they were far from forming a broad mass base!

In contrast, "Strange Her" has started to do various marketing to build momentum for the movie before it was released.

Star effect, topic marketing, Weibo marketing and other means are definitely well-promoted, both online and offline, and the box office will naturally rise.

Also, in terms of marketing methods,

The marketing of "Iron Man 3" is simple and practical, with one move that beats thousands of tricks - Hunger Marketing.

Because it already has the reputation influence of the first two movies, it has a large number of loyal fans with heroic complexes. The release time of "Iron Man 3" has changed again and again, and he has been reluctant to disclose the schedule. Finally, he suddenly announced that it will be scheduled for May 1, which really whets the appetite of movie fans and has played Hunger Marketing.

Unfortunately, when you announce the schedule on May 1st, the pirated version will be circulated online long ago!

"Strange Her" has no innate advantages in comparison, but it seems to be slightly better than "Iron Man 3" in terms of marketing methods.

First, there was topic marketing. Before the video was widely promoted, the Internet was circulating wildly that "the queen of the world has returned to the world", which was really touching.

Then, it is the viral marketing of Weibo. Before it was released, it created the popularity of "nostalgia" and "youth" on Weibo and the Internet. It almost became a popular word on Weibo every day. One day before the movie was released, the film company announced the theme song "Our Tomorrow" sung by the Queen Mother, which triggered the topic for a while.

After the princess opened her voice, she made 13ooo reposts on Weibo that day, with nearly 6ooo comments. "Our Tomorrow" quickly warmed up.

Then there is celebrity marketing, which uses the appeal of the main creators of the film to attract widespread attention. Shen Lin, Zhao Liying, Yang Yang and others all promoted the film on Weibo.

The overwhelming topic of "Strange Her" on Weibo has occupied the Weibo seat for three days. Fans used the "screen swipe" method to drown some negative comments in the crowd, creating the illusion of "zero negative comments" at the beginning of the release of the film.

Such a painstaking marketing can win a box office of nearly 700 million before the arrival of "Iron Man 3", which is understandable!

But I didn't expect that the Chinese version of "Iron Man 3" not only did not get the recognition of most viewers, but also complained endlessly.

As of May 5, "Strange Her" released for 10 days has won nearly 100 million box office results with an overwhelming reputation advantage. The industry has made a judgment that this time it will really be as Shen Lin said before, "Strange Her" defeated the hugely-funded "Iron Man 3" with only 20 million investment!'
Chapter completed!