Chen Lin did not rest assured because he had signed a guaranteed contract of 800 million yuan, and still worked hard to promote the movie!

The strategy set by the business side this time is to preview three rounds in advance and regional publicity integration!

The National Day holiday is only seven days, by the way, this year's National Day holiday is very special, with eight days.

But the film market has always been cold in September, which is the difficulty of the National Day film show.

In September this year, the market downturn exceeded the imagination of all filmmakers. The box office of two blockbusters released at the end of August, "Batman" and "Spider-Man", did not exceed 350 million yuan. Even "Suicide 2" released in early September was only 330 million yuan. You should know that "Suicide 1" released two years ago had a box office of 240 million yuan!

It's really not worthy of the high investment in these three movies!

The release of serial blockbusters in July and August consumed all the energy of the market. If there was no good publicity preparation, even Chen Lin would have the risk of failure in such a National Day holiday.

The audience did not have the idea of ​​entering the cinema, and the movie was useless no matter how good it was!

Therefore, three rounds of previews in advance are to push up the market's preheating level and ignite the audience's enthusiasm for watching movies.

Chen Lin firmly believes that this version of "My Girls' Generation" is definitely more in line with the local color!

As long as the reputation spreads, the phenomenon can definitely trigger a movie viewing trend for movie fans with its box office appeal!

There were 3oo screenings in the pre-shot screenings, 1oo screenings in the second round, and 3x screenings in the national theaters!

Very typical hunger marketing!

This time the publicity is focused on third- and fourth-tier cities. First- and second-tier cities have a high awareness of Chen Lin. As long as they are his fans, they will pay attention to this movie. Too much guidance is meaningless.

If the film wants to have a high box office performance, the audience in third- and fourth-tier cities must be full of expectations for the film in order to truly make the market hot.

The roadshow arrangement of "My Girls' Generation" focuses on the main actors going to second- and third-tier cities, Lin Gengxing, Huang Xuan mostly goes to Suzhou, Zhengzhou, and Shengjing, which are not considered ticket stores, but can contribute a lot of box office.

First-tier cities, capitals, and magic capitals are led by a combination of Zhao Liying and Jing Tian.

The delivery of hard-spreading and spray painting is more focused on third- and fourth-tier cities. Cities such as Wu, Xi, Chang, Zhou, Da, Lian, Qing, and Dao have put a lot of effort into it, rather than launching hard-spreading publicity completely according to the proportion of the city's box office.

In fact, the online pre-sale of "My Girls' Generation" has reached more than 100 million box office, and the pre-sale is better than the popular "Chinatown Veteran". Many laymen commented on this movie; another movie with a total of 2 billion is about to be born!

Chen Lin just haha.

Damn, I’m thankful that the box office of this thing can reach 2 billion, not to mention 1 billion!

In addition to roadshows, Wanda contacted the Internet for publicity and put the trailer on a large scale on major video websites.

In fact, since the release of "Little Luck", countless netizens have paid attention to the movie "My Girls' Generation". This is the most important reason why online pre-sales can exceed 100 million!

What remains is the most important aspect of television media publicity.

This issue of "Happy Camp" will be broadcast on September 29, which will definitely play a good publicity role.

This is the publicity plan that was formulated at the beginning.

However, recording things that were born out of the box even passed the topic of promoting the movie itself, "My Girls' Generation" itself!

The whole topic was completely led away by "Xian Nv Liu's love to be in love with him, and confessed his love on the spot?"

...

Chen Lin, Huang Xuan, and Lin Gengxing, the three of them are considered absolute male gods, representing the "My Girls' Generation" team.

It's quite embarrassing. It's obviously "Girls' Generation", but there are three innocent men.

Liu Yifei, Yi Nengjing, and Su Youpeng also appeared on the promotion of "Bronze Camp" on behalf of the crew of "Bronze Terrace".

By the way, this year's National Day holiday is very fierce, with six movies released in large numbers, including "Tai Chi 1", "Bronze Bird Tower", "Dangerous Relationship", "Second Exposure", "Ring Messenger" and the movie "My Girls' Generation" that Chen Lin.

The National Day and Mid-Autumn Festival in 2o12 are just one day apart, so there is an extra day of holidays.

It is an absolute prime time, and every movie is optimistic about this time, so it is understandable that it is released in large numbers.

Speaking of which, movies released during holidays are definitely a world where people come to see each other!

With his nearly 40 million fan base, this movie can definitely account for more than 40% of the screening. The same is true. Wanda directly gave nearly 50% of the screening. If it weren't for the Huayi side's constant protest, it would have probably cut the screening of "Tai Chi 1".

Nowadays, I’m going to play historical dramas and wait to lose money. In addition, the director is also a newcomer Zhao Linshan who has never made a feature film before, so he can actually give him a production cost of 130 million yuan!

I am really rich. Even the movies that Chen Lin has filmed so far have not cost more than 100 million yuan.

Is it because the name comes with a copy, which gives investors great courage?

What is even more surprising is that Light is actually one of the investors!

"Teacher He, please take care of Huang Xuan more at that time."

In the backstage of the base camp, Chen Lin and a few were staying in the dressing room to put on makeup. He Jiong took the lead, Xie Na, Li Weijia, Wu Xin, and Du Haitao walked in.

"Don't worry, many of the people on our show are guests who don't have the sense of variety shows. We know how to do it."

This is what you say, it seems like you have a sense of variety show!

"Teacher He, we're meeting again!"

Lin Gengxing came over.

"Hello, Teacher He."

Such a nutritious greeting phrase must come from Brother Xuan himself!

After a greeting, the five people said goodbye and left.

After all, there are guests next door who need to say hello.

By the way, the crew of "Bronze Bird Platform" is really a big deal. Not only did they invite brother to be the starring actor, but they also asked Liu Yifei to be responsible for selling beauty.

Unfortunately, the movie is too bad and it is hard to save the gods!

The movies I have taken on in recent years have given people a very magical feeling - how did the gods turn out like this back then?

However, his international influence still exists. For many investors, he chose Brother because he is still a gold mine in selling films from other places. Many Southeast Asian filmmakers immediately paid for the starring role Zhou Run!

"Director Shen, let's go, we're going to start recording!"

Lin Gengxing was a little excited and pulled up and sat on the chair to contemplate Chen Lin.

He couldn't wait to appear on the stage of "Happy Camp", for nothing else, just to feel his surge in popularity!

Back then, last year, "Scarlet Heart" was broadcast and the crew promoted the "Base Camp". Lin Gengxing's attention was very low. Last time he promoted the "Veter", his attention was still not high!

This time it’s different, I’m so popular!

After playing Zhao Taiwu, Lin Gengxing was really very popular, as you can see from the crowd who picked up the plane today.
Chapter completed!