Chinese Film Report: In the second week of November, the November period, which has no blockbusters released one after another, welcomed the Hollywood blockbuster "The Years" and the Hollywood blockbuster "The Armored Steel Fist" and the great director Steven Spielberg's "The Adventures of Tintin". The market soared and set a new weekly box office record.

Faced with the encirclement of two Hollywood blockbusters, the domestic film "Those Years" did not show any weakness and grabbed the biggest piece of cake! The box office in a single week exceeded 360 million, and director Chen Lin also became a new box office record holder. Let's take a look at the movies on the list...

On November 19, "Those Years" released for 10 days delivered a box office of 520 million yuan. The key is that it is still rising with a box office of nearly 20 million yuan a day, and it is about to reach 1 billion yuan!

Shocked the audience.

When did the box office potential of youth films become so great?

Or is it that only director Chen Lin’s youth film has great box office potential?

Countless people have set their sights on Guo Xiaosi and Han Shao, who are also the "Three Musketeers in the Literary World".

At the same time, Guo Xiaosi announced that he would start filming the movie "Tiny Times", which immediately attracted a lot of attention.

Why is "Those Years" so popular? What is the appeal of this film?

Sentiment: Love movies that play nostalgia cards can always successfully attract the pursuit of movie fans. This can be seen from the popularity of the online short film "Old Boy". The film "Those Years" brings this "nostalgia card" to the extreme, and has a specific attraction to moviegoers of all ages.

A producer of a Beijing film company analyzed that for the post-90s, the campus love plot in the film is exactly what they are experiencing now, and it is very friendly; for the post-70s, the vague memories that went away when they were young will gradually wake up with the film; for the mainstream consumer groups today, the 70s and 80s, their life experiences happen to cover the first and last two segments of the film, whether it is a young first love or a helpless change after work.

A female netizen sighed on Weibo: "Whether in terms of height or appearance, Huang Xuan looks exactly the same as my ex-boyfriend. What's the point?"

Regardless of her ex-boyfriend's appearance, I believe that what resonates with her should be the similar feelings of the characters in the film about their first love, campus life, and youth.

The Charm of the Director: There is no doubt that the biggest attraction of "Those Years" comes from director Chen Lin.

What kind of movie will this post-85-year-old literary figure adapt his debut work into?

In fact, when I heard that Chen Lin was going to be a director at the beginning of the year, my first reaction was unreliable. Many people walked into the theater with a heart of watching the excitement; then "33 Days of Love Break" was more popular than many netizens' expectations, and people were more looking forward to Chen Lin's second feature film!

And I have to admire the promotional strategy of the production company. I have been on almost all variety shows, and at the same time cast a veil of mystery for the film. My curiosity prompted them to support me. After watching the film, almost everyone looked at Chen Lin with admiration.

Some viewers reported to reporters that the film is colorful, the narrative is smooth, the camera is mature and confident, and has a strong personal style. It is completely different from a novice who has only made one movie.

Senior media person Ge Yi said: "The film has sincere emotions and feels. Although there are flaws, I think the director is only 23 years old and the transformation of a literati. Moreover, from the less than one minute of the shot worth 10 million, I feel that this is a person who treats the movie sincerely!"

Film critic yoyo believes that Chen Lin is a young man who has a strong confidence in his personal values, so his movies are not simple and fresh styles, but extremely bold.

Controversy: The success or failure of the adaptation

Chen Lin became famous with the original work "Those Years" and accumulated nearly 100 million readers. Many people went to watch movies after reading the original work, and many young viewers also read novels after watching the movies.

As a result, the difference between movies and novels has become a hot topic of discussion among netizens, and "whether it is adapted well" has become the focus of debate among the public and has also become the reason for attracting more audiences to the theater.

After watching the video, the reporter found that many scenes with sexual hints were deleted in the film, making the clues simpler and the characters' personalities more prominent.

The success of a movie is also very obvious to the distribution company.

Since its release on November 9, the film "The Girl We Chased Together" has won 320 million yuan in box office in 5 days.

Yesterday afternoon, Light Media issued an announcement stating that the box office of those years has exceeded 620 million yuan, exceeding 50% of the company's audited operating income in the latest fiscal year.

As soon as the announcement was released, the stock price of Light Media instantly reached the daily limit.

As of yesterday's closing, Light's stock price was 30.66 yuan per share, up 63.26% from 18.78 yuan per share after ex-rights on November 12.

Performance is expected to rise sharply before the New Year

"According to the investment ratio of Light, if the box office is 580 million yuan, Light should be able to earn 230 million yuan. If the cost is eliminated, it can earn 200 million yuan in net income."

Securities Daily reported that the film's final box office is expected to reach 1.05 billion yuan.

Previously, an industry insider revealed to reporters that Light accounts for about 90% of the investment ratio of "Those Years".

In the past three weeks of release, the film has remained above 30% in the top 20 cities in the country, and the film has always ranked first.

In the November 2011 report released a few days ago, Light said that its net profit in November was close to 300 million yuan, a year-on-year increase of 817.30%. The box office sharing revenue of the film "The Girl We Chased Together in Those Years" is undoubtedly the highlight of beautifying performance.

Looking through the company's 2011 semi-annual report, the company achieved operating income of 217 million yuan in the first half of last year, an increase of 713.97% year-on-year; and achieved net profit of nearly 200 million yuan, an increase of 334.89% year-on-year.

There is no doubt that it is because of investing in Chen Lin's directorial debut "33 Days of Love Break"

With the second half of the year "Those Years", Chen Lin personally brought nearly 500 million yuan in net profit to the entire Light Media!

An excellent director can really revitalize a film company!

"According to the trend this year, it shows that my country's film production level has achieved major breakthroughs, and the market capacity of films is also expanding."

"With the improvement of the quality of domestic films, the expansion of market capacity, the future development prospects of domestic films are bright."

As soon as Light's financial statements came out, the entire industry was immediately shocked.

Just because its stock price even surpasses Huayi!

Wang Changtian was very happy, but Wang Zhongjun was in pain, and Zhang Weiping was also in pain.

A hen who can lay eggs was kicked out of the door by his brother, and it was a golden egg!

What Zhang Weiping is so distressed is that he is asked the same question every day by reporters, "Do you have any opinions on the box office of director Chen Lin's "Those Years" that broke some records?"

What do I think?

Although I am full of confidence in "The Flowers of War", the box office record of one billion is really not so easy to break!

To this end, he deliberately bypassed Lao Tozi in order to promote the hype of the film and announced in advance the article "Bell and I have a Bed Scene" written by the actress Yu Mo!
Chapter completed!