China in 2007 was not so high in international status than ten years later.

After all, at the beginning of the century, China's GDP scale exceeded that of Italy, ranking behind the United States, Japan, Germany, France and Britain. Around 2007, it was still competing with Germany for the third place in the world. It was not until 2010 that it would be on par with Japan and then overtake.

Therefore, the Chinese people in 2007 were basically not used to foreigners pro-China attitudes to obtain things like Chinese markets.

So much so that when one or two foreigners pose for a flattering look, the Chinese are flattered and willing to be tricked by the other party-

To give the simplest example, after 2016, there were quite a few YouTuber Internet celebrities on the Internet from the United States, Canada and Australia, who had set their sights on the increasingly rich consumption capacity and national self-esteem of Chinese people, and then pinched their noses to make video/live broadcasts that "eat all over China".

Most of these programs are "introducing Chinese food to the audience in the home country of the broadcaster", but in fact, the final ratings data show that 95% are watched by people from the mainland.

As long as you go anywhere, order some local snacks, then pinch your nose and eat them all, and put on a full look and lines, you can trick many Chinese people to see, with a million clicks. The lost people who were originally not famous in their country can immediately become an internet celebrity and attract sponsors.

Of course, this self-media routine always spreads very quickly. Later, some Chinese in California who traveled to the United States were resentful to foreigners to make the money, and then followed the trend and made some Chinese food to foreigners on the streets of Los Angeles (in fact, it was a free gift, and even spent money to invite foreigners to give delicious speeches), becoming Kuaishou, an internet celebrity who attracted millions of fans on today's Toutiao.

Although the methods are different, the logic behind them is the same.

That is to capture the psychological weakness of Chinese people who are very proud of their own food.

Using "as long as you say the things in his hometown are delicious, he is willing to click in and see them" to create votes of Internet celebrities.

...

Feng Jianxiong knew this truth in his heart. However, if he wanted to take it out and preach it to Ding Lihui, he would have to pack it a little more.

After all, some things are obviously predicting the future, and it is not good to say too much.

But the meaning is the same.

Ding Lihui is also a top student, and her IQ and experience are quite low, so she naturally understood a rough idea quickly.

Ding Lihui sorted out her thoughts and confirmed: "So, what you said just now is to turn the editing clues of the film into 'inducing' and 'setting the rhythm'. In fact, it is to say: try to instigate audiences from all provinces and regions to compete with each other, and be proud of local specialty foods? It is best to arouse topics and controversies across the society and strive for more ratings? Then do you think this will help the documentary become popular?"

Feng Jianxiong nodded: "That's about it, there are still many details in the specific operation."

Ding Lihui smiled bitterly: "But I think this plan is unlikely to be realized. I am a media person. The hype argument you mentioned has been used too much in the entertainment industry, so it is not so easy to succeed. Moreover, I don't really believe that Chinese people's self-esteem for local food can be so strong, which prompts them to form socially-wide discussions and controversies."

As an existence whose qualifications and knowledge are at least better than those of the editor of the uc shock department, Ding Lihui, a top media student with a professional background, is not so easy to fool.

She soon discovered the loophole in Feng Jianxiong's words.

Or, at least there are still many objective conditions that are not met.

As for Ma Hesha who was listening on the side, he was already a little confused and could not keep up with the rhythm of the two of them.

However, although she was not able to think about this issue rationally, she could at least choose the party she was relatively willing to support based on her feelings and start a fuss.

Ma Hesha said in a slogan: "Senior Feng, I think what Sister Hui said makes sense. Are you a little too presumptuous? According to your theory, isn't Chinese food the best in the world? Are those foreigners who say Chinese food on TV and videos posing for us to show off just to attract attention? I can't accept it..."

"Don't rush to deny my conclusion, let's look at it bit by bit - be a human being, use rational thinking, not emotion, or it's a lower-class animal." Feng Jianxiong first made a statement, set the tone, and then began to analyze:

"First of all, I didn't say that Chinese food is not delicious. In fact, Chinese food, in terms of taste, is of course one of the most delicious cuisines in the world.

However, scientific research shows that whether consumers think the food is delicious or not depends on their eating habits. For example, people in Sichuan will think that Cantonese cuisine is light, while people in Guangdong will think that Sichuan cuisine is heavy and disgusting. There are no objective and scientific standards for whether it is delicious or not.

Take the development of Chinese food in the United States, Americans are indeed very fond of Chinese food now. But the taste of the Chinese food they eat is actually improved. As we all know, in more than half a century, the most popular Chinese food dish in the United States is Left Rooster.

Other Gumao meat, sweet and sour fish are the same. Americans like to eat sour and sour Chinese food, and even sweet and sour fish specifically hope to use tomato sauce instead of vinegar - just because Americans think inertia, they think that the sour taste should come from tomato sauce, and they do not accept the heresy of vinegar. (Gumao meat has no problem, because the sour taste comes from pineapple. Americans think that the sour taste comes from fruits and vegetables is orthodox)

On the contrary, we are currently recognized as the world's number one dark food haggis. Those silly fools still have a great time eating like Rexiang. Who are you going to reason with?"

Feng Jianxiong later generations have seen an entrepreneurial broker who claims to be able to create popular consumer products. He has worked in Beaver’s nail art, Afu essential oil and other popular products, and has also made “Diaoye Beef Brisket”.

There are a few words recognized by the circle: If you are engaged in catering, if you are doing luxury or private customization, then there is nothing to say. It can make everyone satisfied with the taste and strive for excellence, just go to the book.

But if you only make light luxury meals, even lower than light luxury meals, then it is the least cost-effective investment to strive for excellence in the taste.

Because according to objective science, there is no standard for whether it is delicious or not, it is only related to habits. There is no food on earth that most people think is very delicious.

So if you want to industrialize and standardize the catering chain model of opening branches and mass-sales, forget about the ultimate pursuit of taste. With limited financial resources, giving priority to improving hygiene, service, and average customer satisfaction increase is definitely more cost-effective than investing in taste.

Although these words are cold-blooded, they are a bit damaging to the Chinese people's self-esteem and feelings for food.

But because of its cold-bloodedness, most people who rely on emotional thinking cannot see through this truth. This truth has been mastered by calm elites for a long time, and then they can attack and kill those sentient peers from a high position in the dimension.

After Feng Jianxiong said this, Ma Hesha still felt a little unacceptable.

But she doesn't matter.

Anyway, Feng Jianxiong can't use her in this matter.

Ding Lihui is relatively rational, and she has been trained like an unscrupulous editor for many years, which has caused her moral integrity to collapse a lot, so it is not difficult to substitute this kind of thinking.

Ding Lihui admitted unwillingly: "Okay, I admit that you have indeed caught the weakness of the self-esteem of a majority of Chinese people, and then you conspired to use this evil of human nature to lead the rhythm, lead to war, and hype the topic.

But you still haven't explained clearly how you technically want to achieve such a war and hype? There were so many CCTV food programs, but didn't they succeed?"

Feng Jianxiong signaled the other party to be calm: "This is combined with the advancement of new media technology - I may not be able to explain the specific rules at the moment. But if I look further, you will understand - I currently have a Niconico video website, and you should know it too."

Ding Lihui nodded for granted: "Nonsense! You have said it openly on CCTV that it was named after Nicole, and no one knows now!"

Feng Jianxiong continued: "But you definitely don't know. I'm going to let Niconico's technical department plan to develop a new technology called 'barrage' this year. That is, scroll directly on the video playback screen to display the subtitle comments of registered and logged in users. You think that after this technology appears, if the online broadcast of "Huaxia on the Bite of the Tongue" is premiered next year on Niconico, as long as the comment section is well-led, how many people can not vomit or feel happy, and they must spray it back?"

Ding Lihui did not understand the power of this at the first time. She thought blankly: "Just allow video comments? I am bluntly speaking, according to the news I received, Youku is also considering developing the video comment function this year, and it may be online faster than you. But I don't think video comments can have much effect of inducing war and quarrel."

Feng Jianxiong shook his head with confidence: "That's all two things! Video comments are only visible if you roll the screen down. As long as the people who watch the video are those things that they can only see by scrolling, the exposure rate will be reduced by at least 97% - that is, only one of the 30 users will scroll down the web page.

And the barrage is to force other people's comments to all users - of course, in the future, we will add the function of allowing members to block non-member barrage as appropriate - so it is forcing people to watch. If at this time, a viewer from Shu Province saw a netizen in Guangdong Province on the barrage scolded Sichuan cuisine for being spicy chicken and Cantonese cuisine is the most awesome. Can he resist registering a Niconico account and then log in and post and scold him?

And think about it again, although Youku's traffic and number of users are still forty or fifty times that of Niconico, Niconico seems so harmless in front of Youku, it is simply a small and beautiful niche private area.

However, Youku is just a pirated video website. With the current domestic copyright status, how many hardcore and highly sticky users can Gu Yong (the boss of Youku) have? Those people who look at Youku are nothing more than Youku’s streaming media decoding efficiency and fast internet speed! They are not loyal to Youku! Therefore, Youku’s ‘registration number’ and ‘login number’ indicators are very pitiful.

If I rely on detonating the evil of human nature, and on the premise that we do not discriminate in regions and do not make political incorrect mistakes, I induce netizens to fight each other, force them to register a Niconico account, and develop the habit of logging in to watch videos and scolding each other, then how much higher will our user quality be than Youku?"

Ding Lihui was stunned.

She took a deep breath.
Chapter completed!