"Vampire! Damn it! Why don't they grab it? The premiere's ratings are 4%? Or the premiere's 3% will give you a chance to replay, and the premiere's 5% will be added to the cumulative replay?

This kind of data is a condition that a documentary should bear? Next year, CCTV's annual hit TV series will be a good idea to have 8% ratings for the champion!"

Taking advantage of the excuse that Feng Jianxiong went to get the dishes one after another, Tian Haimo pretended to wait for the chef to slip, while complaining in a secluded corner of the meal.

Fortunately, I invited a buffet today, so I could walk around so that the atmosphere would be more relaxed.

Minister Niu Director Chen knew in his heart that Feng Jianxiong and Tian Haimo must have run away to verify the price. But they were also happy to turn a blind eye. Anyway, both sides need a quiet midfield atmosphere.

Minister Niu and Director Chen may not need to temporarily negotiate the internal stolen goods.

Faced with Tian Haimo's complaints, Feng Jianxiong pondered: "It is estimated that this cumulative 5% or 4% of the premiere is the interest of Minister Niu, and it is not easy to let go. Unless we make another major concession on the purchase price.

For example, from 2 million per episode to 1.5 million per episode, maybe Minister Niu may be able to let go of a ratings bet of 1 percentage point. But I guess this possibility is not great, and CCTV is not short of money.

Minister Niu saved the procurement fees for the public, how much benefit he himself would have? The key political achievements of others are the political correctness of the documentary, or the ratings."

Tian Haimo is a growth player, and dealing with people in the system is a shortcoming of her workplace experience, so her ideas in this regard are still relatively naive.

After listening to Feng Jianxiong's analysis, she immediately came up with an idea: "Then are you talking about giving Minister Niu personal benefits?"

Feng Jianxiong immediately looked stern: "Where do you want to go? A documentary is still produced and sold by itself. If you don't have too much stuff, wouldn't he leave a big handle on Director Chen's place? I told you, don't always think of stuffing money when you encounter problems! You are making the people in the system a stereotype!

Isn’t it just a 4% rating? I think it’s better to have less than more things and accept it. Director Chen is better at speaking on this issue, and he is half his own person. We will deal with Minister Niu first, and then let Director Chen know that this matter is difficult and let him make extra concessions on other conditions."

Tian Haimo was speechless when she heard this: "Do you know what the concept of 4% ratings is? Do you think it's so easy to do it? I've done my homework these two days."

"Of course I know! But I have confidence in this subject!" Feng Jianxiong took it for granted.

Of course, he knows the ratings of the TV station system in the past two years.

The last TV series in China with a rating of 10% was CCTV's annual champion drama "Bright Sword" in 2005. This drama is very lucky. It was born at the right time. When it was born, Tudou.com had just opened, and Youku would have to be established in four months. The impact of online video on TV stations has not yet been revealed.

In 2006 and 2007, CCTV's annual championship dramas dropped by about 10% compared with the championship last year. It would be nice to have 8% in 2008.

Currently, there are only talent show variety shows that can exceed 10% of the TV shows. Because talent show variety shows are time-consuming, viewers don’t like to save up like TV shows to watch it in one go, so time-consuming shows are obviously less impacted.

In such a general environment, documentaries require a 4% viewership rate, which is already very high.

...

"Minister Niu, we accept this bet - if you can't do it, you don't have to pay the final payment. But I also want to make it clear that since we have taken such a big risk, at that time, the price of 2 million per episode on CCTV can only buy an exclusive premiere for one year.

One year after the release period expires, you can certainly continue to replay it forever, but if other TV stations or video websites also want to buy my broadcast rights, you can't stop it - is this condition acceptable?"

After discussing with Tian Haimo, Feng Jianxiong and Tian Haimo came back and gave Minister Niu a very straightforward condition.

Minister Niu was mentally prepared to bargain with Feng Jianxiong on the ratings, but he didn't expect that the other party had no resistance at all.

"We didn't want to buy out and resell. The original copyright belongs to the investor, which is natural. He offered this price so much, did he think that after a year of freeing, this subject can still be sold for the second batch? How much money can it be? This condition can be agreed." Minister Niu thought about it in his mind, feeling that there is no problem in principle.

"I can basically agree to this condition." Minister Niu agreed.

Feng Jianxiong pretended to smile and raised his glass: "Cheers, celebrate our happy cooperation - I will talk to Director Chen separately at that time."

A few days later, Feng Jianxiong matched with the legal department specialist of CCTV-related, and first formulated a framework agreement for investment betting. The specific terms of rights and obligations of the producers are still empty.

Minister Niu took the time and started the process.

CCTV also verified Feng Jianxiong's strength and asked him to pay the shooting deposit within 45 days. This money is naturally nothing to Feng Jianxiong today.

After finishing all this, Feng Jianxiong took the time to talk to Director Chen about the detailed requirements at the production level.

He invited Director Chen to have afternoon tea alone.

Director Chen is also a sensible person. This documentary was originally what he wanted to film, but CCTV did not take risks and approve money for two years.

Therefore, the intervention of Feng Jianxiong, the investor, is theoretically standing in the same trench with him.

In order to make Minister Niu let go, Director Chen also saw the additional risks that Feng Jianxiong made. He naturally knew that these conditions were not for nothing, and he must make some concessions during the filming.

"I don't know what Feng Jianxiong wants to get from me? I guess he just implanted advertisements and private goods, right? Tian Haimo is a fast-moving consumer goods e-commerce company, so she must follow the trend to promote the brand...

Unfortunately, we are filming a documentary, not a TV series, and there are no male and female protagonists. Otherwise, if Feng Jianxiong had a name and arranged a few women with good looks from the outside, they would pay off many favors..."

Playing with the cup of Blue Mountain coffee, Director Chen was thinking in a mess.

"Actually, I don't want much, just two o'clock." Feng Jianxiong spoke and pulled Director Chen back from his own mind.

"First of all, I believe you have thought of it. I want to have a implantable advertisement - I have a very beautiful white girl here. She does things that are inspiring, positive, and politically correct. She can also protect the culture of national specialties and culture, and all benefits are all. For such people and deeds, you can give a half-episode special event, right? It's good to have 20 minutes, but if it really doesn't work, 15 minutes are good."

Director Chen wanted to say too much at the beginning.

After all, how much does it cost to be a one-minute advertising bid for CCTV in prime time? Even during the daytime work period, it costs millions of advertisements every year.

However, documentaries are different from advertisements. After all, advertisements are packaged for a year, 365 days a year, and every day they will be inserted at this point. In short, those millions are equivalent to a total of 180 minutes of exposure on CCTV in a year, which is a full three hours.

If the documentary is only replayed once, then the 20-minute implantation will only be exposed for 40 minutes, which is less than a quarter of the time you buy advertisements during unpopular periods.

After careful calculation, if calculated based on the traffic exposure rate, the section Feng Jianxiong asked him to implant really depends on spending money on advertising, and it would probably only cost 2 million yuan.

The concessions that others gave to Minister Niu were obviously far more than 2 million.

After hinting at each other and adjusting the algorithm, Director Chen understood the twists and turns in it and agreed.

"Director Chen is just happy! Brothers won't make it difficult for me! Don't worry, my junior girl is absolutely beautiful and can attract attention when she is on camera. This is a win-win situation. You will know when you see it, and you will definitely not regret it!"

Feng Jianxiong took a picture of the other party just right.

Director Chen couldn't see his emotions, joy and anger, but just did his job: "Tell me your second condition."

Feng Jianxiong took a sip of coffee: "The second condition is that I hope you can speed up the shooting plan - you originally planned to shoot an episode in one and a half months, which is too slow. I saw that there was not so much workload, and I would definitely finish filming one episode in a month."

Director Chen immediately changed his face, as if this condition was harder to accept than the first one: "This film requires field research from all over the country, and it is not just a film! One episode may have to travel on a dozen different cities and provinces, how can you get faster?"

What he said was very righteous and stern, as if it was out of the artist's ethics.

Nowadays, filming TV is actually very fast. For example, if those campus idol dramas are used to death on campus sets, they can finish a single episode in as early as three or four days. Including the special effects of the post-production audio track, it will be less than a week. Later, those weekly dramas that were filmed and played at the same time based on the ratings were this routine.

The reason why "Huaxia on the Bite of the Tongue" is slow is the material collection - those who have watched that movie know that they often catch sand crabs on the beach in Guangdong and Guangxi in the previous part, the next part, they go to Yunnan and Guizhou to pick matsutake mushrooms, and the next part, they go to Wuyue to dig winter bamboo shoots. So, according to the filming episode by episode, it is definitely not fast. Behind each short part, there may be a business trip for several days or even a week.

But Feng Jianxiong felt that this could be solved by adjusting the shooting plan in a comprehensive manner and focusing on several plots from the same province in all episodes.

The key is whether Director Chen is willing to do this.

So Feng Jianxiong explained his specific operational ideas.

Director Chen was stunned for a moment and was still making excuses: "The idea of ​​concentrated business trips is good, but food documentaries are very important to match the season. All the products in spring, summer, autumn and winter must be photographed. I cannot go to these provinces in spring, and those provinces in summer, so the shooting effect cannot be guaranteed..."

Feng Jianxiong took a deep breath and lowered his voice: "You should know that I am a master of legal affairs. Let me say that, no matter whether you have to go on a business trip for one and a half months in one episode, I will calculate the investment and cost for you based on the full one and a half months of spending. In terms of auditing, I will definitely have a way to help you pass the test."

"make a deal!"
Chapter completed!