Tian Haimo and Gao Suiguo soon couldn't hold on.

Although Jiangnan TV’s programs can only have influence in Jiangsu, Zhejiang and Shanghai, and based on the ratings, only tens of millions of people have watched that special topic, these people are enough to burst out with strong purchasing power because of curiosity and trendiness, especially the worship of social hot spots by young people.

This effect really surprised the old-school business analysts later.

Who made those old-school business analysts unable to understand the existence of "Although Jin Kezhe as a kind of fertilizer, it is enough to make its manufacturer go bankrupt. But as long as it takes the route of high-quality limited edition and raises the price by dozens of times, relying on the people who are stupid and stupid, the pilgrims of ghosts can also save this fertilizer factory."

Especially now, the most popular online game in China and the world's most popular online game "World of Warcraft" is "very late" due to cultural censorship issues, and the 3.0 era has to "forget to open". The loneliness of netizens is really suppressed to a limit.

Anyone who threw down a match and shouted "Jia Junpeng, your mother called you home for dinner", could trigger 400,000 follow-ups (it was later banned from continuing to follow-ups by locking them, which stabilized within 400,000) and tens of millions of clicks.

So, a while ago, a mango station sold cakes and caused a dispute, and it was reported that it would cost more than 100,000 yuan to lose money when it smashed the car;

It complements the current Jiangnan TV "white beautiful college students start a business and sell cakes with clear prices in order to make their names clear.

This contrast is cute. It is impossible to prevent the post-80s and post-90s from making a self-promoting and being a forwarder who brings their own dry food.

Tian Haimo was quite conservative before she went on TV, and only saved up production for two weeks in preparation for the delivery wave that was attracted by the soft news after it was released.

The reason why I dare not save more is that I am not confident in the freshness of the product. Gaosuiguo’s packaging line was originally just for sterilization and packaging for roasted goods, so the shelf life of processed foods will naturally be shorter.

Moreover, even if Feng Jianxiong’s “improvement” (the so-called improvement means simply changing raw materials according to law), a pound of sugar costs 40 yuan.

Stocking up ten to eight tons of inventory is enough to drain all of Tian Haimo's cash flow. If it is a little unsalable, Tian Haimo will have no way out.

Nowadays, the adverse reaction of "calculating stocks" has quickly erupted.

"Guoguo! How much can you produce every day? Only half a ton? How can this be sold!"

"What? Your own big walnut supplier is out of stock? How come it is out of stock? Oh, it means there is no quality goods in this batch? Then there is better one! What? A pound of 15 yuan will increase the price? You cheat me, my finished product cannot increase the price!"

"Switch suppliers! This supplier is too weak!"

A series of emergency incidents beat Tian Haimo a little confused.

While she was in a state of turmoil, she suddenly realized that she could not play with the business that suddenly became huge.

The growth was too fast and she didn't leave enough time to learn and grow.

Helplessly, she had to run back to Jinling to find Feng Jianxiong in person.

"Xiaoxiong, do you want to invest? I borrowed all the 2 million yuan, and there is nothing to pay for it. But Guoguo's factory is too small. At the current sales growth rate, our production capacity will soon be unable to keep up. If the conditions are not met, I would rather choose to sell it without selling. If this kind of business will be completely finished if it happens, it will be a food safety accident!"

Faced with the dusty Tian Haimo, Feng Jianxiong was still calm.

It’s not that Feng Jianxiong is really so good at entrepreneurship, so he can be determined. In fact, Feng Jianxiong is just a top whine, and hard work is not his strength. At most, he can only give Tian Haimo some strategic points and give some management precautions.

His ability to be so calm is mainly due to the fact that Tian Haimo's business is still too small.

With Feng Jianxiong's wealth, courage, and business of less than a hundred million yuan, he can calmly deal with it. Because he has a strong foundation and can afford to lose, he can try and make mistakes slowly.

He calmly persuaded: "So, you are just short of money and want to expand production? You have to think clearly about this kind of thing and don't be impulsive. Because of the advertising effect, the temporary craze of pursuit usually doesn't last long. The fixed investment recovery cycle of equipment is much longer."

The truth that Feng Jianxiong said is very realistic.

Doing industry is not as good as entrepreneurship in the Internet. Even if it is an e-commerce company, it seems to belong to the Internet industry, but if it is a self-operated brand, it will not be as light as a pure second-door dealer.

Internet celebrities who monetize traffic in later generations generally choose to sell clothes. For example, Zhu Xueli will never interfere in the production process. They will only get popular products when they become popular, and they will not bear any heavy asset risks.

To put it bluntly, even Apple will not produce it itself, but will outsource it. The lighter the fixed assets, the lower the risk of the brand operator.

Once you get dirty and do that kind of productive dirty work, even if the net profit brought by the increase in production is good, the fixed investment in equipment will have to be depreciated for many years before it can be recovered, and there will be an accident in the middle.

However, Tian Haimo bet on all her parents' savings, so she was gambled and couldn't afford to lose.

If she loses, she may not be truly doomed, but she will definitely have no shame to say anything else. "Prove that she is not a vase, and you can succeed by yourself without showing up as Feng Jianxiong's girlfriend/wife."

By then, the only thing she can do in her life is to be low and small, become a virtuous supporter behind Feng Jianxiong, and endure all criticisms and slander from the world.

Judging from the "ranking of the most prodigal behaviors in China in recent years", Tian Haimo can even be regarded as the most prodigal type: she mortgaged her house, but only for investing in the industry.

So stupid.

...

"I have thought about this problem, but I still insist on hoping that you will invest more. It is definitely wrong to blindly expand production, but I think there will be no problem if you expand it by one or two times.

I have planned to do it. If there is a stronger hype and promotion plan in the future, the production capacity can be digested within one or two years. In addition, when we invest in the line, we have tried our best to consider the universality of the equipment. In the future, we can adjust the line slightly and apply it to the production of various flavored nuts. Even if the cake is broken, there is still a way out.

I hope to increase my capital by 3 million. If you want to invest, you can invest. If you think I have anything valuable to you, then mortgage it. It’s okay to have a higher interest rate. This money should be enough for me to turn around for two years, to survive until the profit period, or at least the brand is recognized by venture capital. You can definitely withdraw at a high price - if you want to withdraw."

Tian Haimo was very determined and said the final showdown for Feng Jianxiong.

3 million is not a big deal for Feng Jianxiong, so what affected his decision was that he was not optimistic about Tian Haimo's expansion speed.

Feng Jianxiong thought for a while and nodded, "Then you are planning to calculate the share price based on the original fixed asset investment proportion? If I earn 3 million, I will account for nearly 50% of it? Then aren't you doing it for others?"

Tian Haimo smiled sly: "How can I calculate this? Guoguo and I have been operating for so many years. The 'Three Squirrels' brand and the 'Squirrel Fruit Industry' business have already had brand value and intangible assets. Shouldn't these brand values ​​be estimated in calculating the equity value?"

Feng Jianxiong laughed in silence: "A week backwards, your 'Three Squirrels' are not worth much. It was because I matched the promotional war between Jiangnan TV and Xiaoma, and your brand value intangible assets suddenly soared. I haven't settled my promotional expenses with you yet."

Tian Haimo shrugged in an official manner: "Can you offer a price and count it together? I just think you paid 3 million, plus you think you have contributed to this brand."

Feng Jianxiong looked at the little lover playfully and found some clues from the other party's eyes:

"So, you have asked someone outside to evaluate how much the trademark "Three Squirrels" is hyped up by you so much that it is worth? You won't spend money indiscriminately. With my senior legal boyfriend and my sister, who works in the four major institutions, you are a bit unauthorized when you look for someone outside."

"I didn't spend money, I was white and asked for my assessment." Tian Haimo stroked her long and straight black hair very casually, with a proud look on her face, "I took the initiative to let the investor Mr. Xu, whom you made friends with last time, fooled him and said that I was interested in attracting him to invest, and asked him if he had any intention, and if he wanted to ask his person to give me a valuation.

He probably didn't care much, but at least he just found someone to value me - his people said that based on the current popularity and hype, the brand intangible assets of Three Squirrels are probably worth about 4 million."

What a cunning young lady! I just used the asset appraiser outside to make a rough estimate!

Tian Haimo finally made a showdown: "I believe that his estimate of 4 million is definitely a low price, because he also wants to reduce my price - but since you are my man, you can take advantage of it. If you are willing to invest, the people outside will lie to me that it is only worth 3 million, and I believe it too."

What a cool girl who can settle accounts clearly with a couple.

Feng Jianxiong roughly calculated that a brand with tens of millions of people on TV and well-known online, and aroused a short-term Internet celebrity craze. 4 million is definitely worth it.

If you accept this setting, you will include the 2 million yuan from Tian Haimo to all-in, as well as the equipment, factory investments that Gao Suiguo used to add to Gao's original roasting factory, and the 3 million yuan investment that Feng Jianxiong is preparing to pursue.

Then, after he injected capital, the company's valuation would probably exceed 10 million, and his investment of 3 million can only account for about 30% of the shares.

"Okay, I'm optimistic about you. I want 35%, 5%, even if I bring you a discount on external publicity resources - don't worry, I will continue to bring you publicity resources in the future. The advertising costs you can save are far more than that."

Feng Jianxiong agreed, but he was still confused.

"You can be my woman gently, why do you have to do your best to be a villain? Is it so important to prove your ability and prove that you can rely on yourself?"
Chapter completed!