There was a time when Ye Qiu thought about a question like this: In the current information-based era, what is a wealthy family? What is the difference between a wealthy family and a civilian team?

He felt that he had to understand this problem, because only by understanding him can he clearly know what direction he should take Tottenham Hotspur in, and he could clearly understand what Tottenham Hotspur’s pursuit is.

Is it a champion? Is it just a champion?

Ye Qiu thinks it's not, it's not enough

Some people say it is a foundation, but the problem is that there are a lot of teams with foundation now lying in the coffin. If the foundation is really effective, why will they decline?

Or, some people say that results are important, but don’t forget that Arsenal has never achieved results that match the giants in the years. Although Wenger’s team has won the championship, it is the Premier League championship. He has never won the Champions League, but it does not affect the view of Arsenal as a giants.

It was not until Ye Qiu once talked about this question with Eliza and Peter Kenion while having dinner, and he discovered something very important from Eliza and Kenion's answers.

Perhaps using an example to describe it more vividly, it is Zeus mobile phone.

Some people say that Yezi Technology's Zeus mobile phones are profitable because the same product, the same configuration, and the same Android system. If it were another manufacturer, the price might be one-third cheaper. Why are the things sold by Yezi Technology so expensive?

Yezi Technology's marketing department has never answered such questions. Naturally, someone outside the world will take the initiative to answer them. For example, many consumers will say that this is because Zeus' mobile phone is fashionable, so it is worthy of being used when it comes out, or thinks it is easy to use, etc.

Some people finally say it is called brand value added

I sell the same product twice as much as others buy, but because it is labeled with my brand and label. What is the reason? It is because my brand has strong enough added value, but you can't do it at all.

Is the same true for giant teams?

Two players with outstanding strength, one plays for the giant team and the other plays for the mid-range team, but why are the influence and popularity of the two in the hearts of world fans so different?

It is because of playing in a wealthy team, with enough exposure, enough media attention, and enough brand added value. Therefore, playing in a wealthy team is equivalent to a gilding one time, and after a trip, the value will be different.

Therefore, those super sky-high transfers will always only appear in the mutual poaching between the giants, and it will not appear in the wealthy team against civilian teams, because the players from civilian teams do not have that high added value.

Ye Qiu thought of the same two employees, who both had strong work ability, but one of them went to an ordinary small company, while the other went to a well-known large company. Not to mention the differences in the treatment, benefits, and office environment that the two people received during their work, just say that after they want to change jobs, there is no doubt that the employee who went to a large company would be more popular, and this is a kind of gilding.

The reason why the players are so popular is not only because of their high salaries. In fact, many teams may not be more salary than other teams. But the problem is that the teams have such strong brand value, which can help players improve their influence and popularity while providing players with the best environment and better game results.

Just like Real Madrid, at least in terms of brand building, Real Madrid has done quite successfully. Florentino successfully created a golden signboard for Real Madrid, and slowly changed a concept by poaching superstars, which is from Real Madrid only poaching superstars to subtly giving all fans an illusion that those who come to Real Madrid are superstars.

And looking at Real Madrid, the club has car sponsors Audi every season to provide players' cars, the planes they make are sponsored, the clothes they wear are sponsored, the shoes they walk on the road are sponsored, and even a lot of things such as suits, drinks, wines, etc. are sponsored. Players can get practical benefits from the sponsorship of these international brands, and can also use the activities of big brands to increase their influence.

Everyone, whether Chinese or foreign, wants to be face-seeking honor. When you go out wearing a piece of clothing, you hope others praise you for being beautiful and wearing famous brands. When you go to a team to play football, you also hope that others will give you a thumbs up when they hear your team, saying, "Wow, a wealthy family."

Human nature has always been like this, and no one can do it in ancient and modern times, both in China and abroad.

Ye Qiu recalled the future of Tottenham Hotspur. A perfect sponsor system is the foundation of a giant team, but handling the relationship with the media is also an important cornerstone of a giant team. Sometimes he even has to admit that in the process of building a giant team, the results are not the most important, and it is a bonus question.

Therefore, Real Madrid Galaxy Battleships performed extremely poorly in the later stages, but the team's commercial influence has been greatly improved, and even attracted one superstar after another to join. This is the reason

This is the current professional football world. No one or any team can change it. You can only adapt to it.

Because he understood this, Ye Qiu dug up Robert Milson, the team's news director with rich media experience. He is very good at public relations and media cooperation to ensure the media attention and exposure of Tottenham Hotspur.

At the same time, Ye Qiu poached Peter Kenyon and Ron Gurley in marketing. These two golden partners let go in a very detailed sponsor system for Tottenham Hotspur, and promoted Tottenham Hotspur to visit Asia this summer to participate in the Premier League Asian preseason, which is also a round of marketing and momentum.

But as the team's chairman and head coach, Ye Qiu also had to check to avoid the team repeating the mistakes of the Galaxy Battleship. Therefore, he insisted on both competition and business, walking on both legs, and walking steadily and powerfully, promoting each other and promoting each other.

At least, the team's Champions League this year will inevitably bring a huge stimulating effect to the business.

But the more this happens, the more cautious Ye Qiu is, walking on thin ice, because he knows very well that Tottenham Hotspur is now a big family, the reputation of the players is played out, the influence of the team is played out, many things are stared at by countless pairs of eyes, and many things that were originally very ordinary will become complicated by this.

At least, Ye Qiu did not ask about Fabregas and Messi's private contact with Barcelona, ​​but instead pretended not to know how to deal with it. Because the players had never expressed anything to him, he did not ask.

Because sometimes asking means distrust

But while not asking about it, the team put their salary increase on the agenda again, which also shows the team's sincerity.

Moreover, with the contract term, Ye Qiu was not worried that they would be poached at all. Even if Barcelona really wanted to dig, at least they had to spit out a lot of blood, because even if they were selling people, Tottenham Hotspur would sell the price of the giants and stars.

So, it depends on the skills

After returning to London, after the afternoon high-level meeting, Ye Qiu hid in the office of White Hart Lane Stadium and was thinking about it while waiting for the team to march to arrive at White Hart Lane Stadium.

According to the news from the south, it is estimated that it will be at night at the earliest, and there will be a lot of time left.

While Ye Qiu was thinking, Peter DeVisel knocked on the door of Ye Qiu's office.

The Dutch elderly always give people a feeling of being very thin and weak, but as long as you see his eyes, you can feel a kind of enthusiasm from it. It was his passion for football he had been persisting for the rest of his life. Even now, he still feels honored to dig out the players needed by the club.

In his words, this is his greatest pleasure as a scout.

"Ha, Peter" Ye Qiu smiled and called Devithel to sit down in front of him.

Tottenham Hotspur’s management has three Peters, namely CEO Peter Kenyon, then Peter Brandt, head of the Research and Analysis Center, and finally the Dutch chief scout Peter DeVisel.

So, sometimes, when three people gather together, it is really hard to call people.

"Is there any result?" Ye Qiu asked with concern.

Peter DeVisel reached out to hand over a thick report, a report that had been streamlined by the scouting department.

Ye Qiu wanted a midfield ball handler, that is, a tandem player who could help the team complete the ball from the middle to the front line, and then let the scout department inspect and formulate a plan. The list has gradually been reduced from the original dozen to the current two.

They are Diego from Werder Bremen and David Silva from Valencia.

Originally, Ye Qiu wanted to recommend another player, Mesut Ozil, but Peter Devithel went to Germany to inspect the player for two games, and then completely persuaded Ye Qiu to dispel this idea

"Unless you can let the team make room for him in the frontcourt, or you are willing to drag the defense back and let him play the threat from defensive to offense, he will not be able to play the role you want in your team."

In Peter De Wiesel's evaluation, Ozil has a very serious problem, which is that his style of play is relatively weak. Once he encounters pressure and pressing, his technical movements are a bit lacking in stability. This is caused by many reasons, including his fear of physical confrontation, and Ozil's organizational ability is not outstanding. He is best at two things, running without the ball and the last pass.

But there are also differences in the ability to run without the ball. For example, the best runners should be the kind of running that drives and integrates into the overall running of the team. To put it simply, they should not only be able to drill into the space created by their teammates, but also create space for their teammates to run. The latter is more important than the former.

Davis and Scholes are undoubtedly the latter, so they are the best in the run without the ball.

If you only have the ability of the former, then to play your role, you must have a prerequisite. Having teammates open up space for you and let you drill, this will undoubtedly seem passive, especially when encountering intensive defense, the effect is very poor. This is like Manchester United's Cristiano Ronaldo now

As for the last pass, Tottenham Hotspur has Fabregas in this regard, and Messi's last pass ability is also quite outstanding, so there is no shortage. If it is just for this, it would be a bit too much.

Diego and David Silva are two midfielders that Peter DeVisel is very optimistic about.

For Diego, De Visel believes that it is excellent whether it is ball-based or off-ball ability, with very solid basic skills and good physical fitness. Moreover, he does not have the fancy style of Brazilian players. His movements are similar to Kaka, which is a bit simple and practical. His passing and deep propulsion can make up for Tottenham Hotspur's weakness of insufficient propulsion ability in the middle of the opponent's goal within the 30-meter area of ​​the opponent's goal.

David Silva is also an excellent type of running without the ball and having the ball. He and Diego have no big problems in the ability to advance deeply in the ball, whether it is passing or using his own ball control ability to drive the ball. De Visel even believes that David Silva's ability is not inferior to Iniesta.

But one of the important reasons for the performance gap between the two players is the strength of the teammates around him. For the same player, whether the passes by the teammates around him is good or not, it directly affects the player's next move. Many times, such as Xavi's escape, you should see how the passing of the teammates to him before he gets rid of him.

Or can I say this again, why did Harvey not show such a strong ability to get rid of in the past few years, but appeared in the next few years? There must be Harvey's own progress, but it is not the team's style and the abilities of his teammates who are also helping him play this characteristic?

It can be said that the performance of the player cannot be separated from the cooperation of the team as a whole and the teammates around him. Anyone who comments on individuals alone is absolutely unfair and unfair. Therefore, it is meaningless to compare Iniesta and David Silva, because the environment they are in is completely different and there is no comparison.

"Diego's physical fitness for these two players is stronger, but David Silva is more flexible, and he is good at using his body to attack and defend. So from the performance of the game, the difference between the two is not very big, while Diego's back-scoring ability is stronger. David Silva is less focused due to his height and has a low center of gravity, so he is more at ease in intensive defense."

After hearing this, Ye Qiu smiled and found it interesting. The two of them are two different types of choices.

"Peter, what do you think personally?" Ye Qiu asked again.

“I would recommend David Silva,” DeVisel said.

Ye Qiu didn't comment, "Let's hear it."

"The main reason is that he is cheaper. Valencia is in debt at present and the team is in trouble. It is not a secret to sell stars. It is easier to poach. And unless David Silva performs very well in the European Cup, his net worth will generally not be too high. If he takes action before the European Cup, I would probably be around 20 million euros."

Ye Qiu nodded, but still didn't say anything and continued to listen.

"Diego performed well in the Bundesliga last season and attracted a lot of attention. Now, conservatively estimated that Werder Bremen's asking price for him will not be lower than David Silva, or even higher, because his contract is still long, and David Silva is at the time when it is necessary to renew the contract, which is more convenient for us to put pressure on Valencia."

"David Silva's salary is relatively cheap. In addition, judging from the performance of the Spanish national team, I think David Silva is also very good as a sub-core, or a midfield lubricant, which is something Diego does not have. So, based on the above factors, I recommend David Silva."

When Peter DeVisel analyzed, Ye Qiu was very serious about watching the report he submitted. Although it was streamlined, it was still a very detailed player report, especially comparing the advantages and disadvantages of the two players, David Silva and Diego.

If Diego is a front midfielder who has both traditional and modern football styles, then David Silva is a typical winger built-in player. The latter looks like a traditional front midfielder with wing forward attributes, and has strong organization, penetration and cooperation, and pass and threatening ball ability.

From this point of view, David Silva is indeed more in line with Tottenham Hotspur’s needs.

"But David Silva is also facing strong competition, that is Barcelona," De Visel said with a smile.

"What do you say?" Ye Qiu asked with concern.

"After Barcelona sold Ronaldinho, their technical department evaluated David Silva, believing that he is the most perfect player in today's football field to fill the vacancy after Ronaldinho left. However, Barcelona seems to have no specific moves yet, and they may have to wait until after the European Cup before taking action."

"Also, your mortal enemy, Raphael Benitez, has also fallen in love with him."

Ye Qiu was stunned after hearing this, and then smiled bitterly. David Silva was able to play in multiple positions in the midfield, and his comprehensiveness ensured that he could perform well, so it was not surprising that Benitez had targeted him.

"However, from my perspective, the players don't seem to like Benitez, so you still have a chance." De Visel showed a rare smile, but there was no lack of encouragement in his tone, and it was obvious that he was quite optimistic about David Silva.

"Have you been training in the Spanish national team?" Ye Qiu thought for a while and asked.

De Visel had expected Ye Qiu to ask, "Not yet, I will wait until May P.M. However, he should be in his hometown, the Canary Islands. Maybe you should consider going there for a trip and taking a look at the scenery."

After hearing this, Ye Qiu was also happy, "A good place, a vacation paradise, are you going together?"

"No, no, no," Devithel shook his head hard, "I have something to do, you should take your family, right?"
Chapter completed!