Many people know that Peter Kenyon jumped from Manchester United to Chelsea. His biggest wish was to build a wealthy business empire with his own hands. He wanted everyone to know that the reason why he was successful at Manchester United was not because of Edwards behind it, but because he had enough strength.

But many times, wishes are always beautiful, but reality is extremely cruel.

In the first full year after he took over Chelsea, the bill he received was enough to turn bald because his Chelsea fiscal deficit was as high as £900,000. Looking around the world, no team would be as heavily in debt and ambitious as Chelsea.

As Chelsea's CPO Peter Kenyon actually does not agree to continue to invest heavily. On the contrary, he is very supportive of Ye Qiu's suggestions on how to make big signs in many club senior meetings that Chelsea will not need to make big signs in the next few years, but only need to adjust the details and start to focus on strengthening youth training and promoting youth team players.

But as the boss behind Chelsea, Abramovich is obviously not going to do so.

Now there are rumors everywhere outside the world. Milan Sports News was the first to disclose an inside story. Abramovich planned to force the Brazilian superstar Adriano from Inter Milan at a shocking sky-high price and replace Drogba with the Brazilian.

Everyone knows Adriano's strength and the Brazilian's status in Inter Milan. He is the king of the Nerazzurri now. If you want to poach him, it is impossible for the Brazilian to be impressed without huge transfer fees and high salary.

But this rumor is definitely not a false one, because Abramovich has been very close to Juan Ferger recently, and everyone knows Juan Ferger's status and influence in the minds of Brazilian players.

Another rumor is hard to believe. The omnipresent Sun took the lead in revealing a shocking news, that is, Abramovich has reached a tripartite agreement with AC Milan and Shevchenko. Chelsea will purchase new materials at the world's first sky-high price of RUUU 10,000 euros after the end of this season.

Moreover, in order to avoid the two parties breaking the contract, the breach fee of this agreement will be as high as UU,000 euros. Once Shevchenko cannot complete the transfer in the summer, Chelsea and AC Milan have the right to recover the liquidated damages from the party that broke the contract. As the agent who handled the transfer, Pini Zahavi will receive 10 agency fees.

The rumors that Shevchenko is going to switch to Chelsea have been rumored in the past two years, and even news has been rumored that Shevchenko has personally promised to join Chelsea, but in the end he died due to Ye Qiu's refusal.

People outside don't know, but as the person who handled it himself, Peter Kenion knew very well that if Ye Qiu did not use a contract extension to reject Shevchenko after the team won the Champions League, the Ukrainian nuclear warhead would have long belonged to Chelsea. Because of this, Abramovich had a barrier against Ye Qiu, and even no longer trusted Peter Kenion so much, and instead began to rely on the damn Israeli Pini Zahavi in ​​everything.

And the shocking news from the Sun has undoubtedly made people who know the inside story feel a little more nervous.

"We all know that Abramovich personally made a clarification a few days ago, saying that he could forget about the purchase of Shevchenko. He was very satisfied with Chelsea's current lineup and he could not force her to poach Shevchenko, so he convicted AC Milan for this, and he also reiterated his friendship with Galliani and Berlusconi."

"When Abramovich made such a clarification, we all believe that the gate of Shevchenko to Stamford Bridge was closed, but in fact, behind this clarification, there is a mystery, that is, what if Chelsea didn't force it to dig?"

"When Abramovich, AC Milan and Shevchenko reached an agreement, the transfer was a natural thing, and the three parties took their needs, and AC Milan could also get a shocking transfer fee from it, which does not violate Abramovich's previous clarification

The Sun analyzed the direction of the whole thing, which was also to further gain the trust of readers.

But if it were just the Sun's rumors, Peter Kenyon would not believe it, but soon, he received a message from Adidas, that was, the negotiations on jersey sponsorship were suspended, and they wanted to add a clause.

Peter Kenion has always been very clear that Umbro is no longer able to meet Chelsea's requirements. This local English jersey sponsor is obviously unable to satisfy Peter Kenion and Chelsea's appetite. Only international brands such as Nike, Adidas, Puma and Reebok can meet Peter Kenion's positioning for Chelsea.

After deciding to get rid of Umbro, Peter Kenion began to contact Adidas because Nike sponsored two Premier League giants, Manchester United and Arsenal. In recent years, with the rise in the Premier League, he has gained a lot. Adidas has been excluded from the Premier League, and this German jersey sponsor has always wanted to enter the Premier League market.

Chelsea's rise undoubtedly provides Adidas with a very good opportunity, and Chelsea's amazing performance last season won an excellent image for Chelsea. It can almost be said that Adidas pursues Chelsea in turn.

But now, Adidas requires a clause to be added, that is, to ensure that Ye Qiu stays in office

The result of the negotiation between Peter Kenyon and Umbro is that the two sides announced a breakup in the summer of UU, but Chelsea compensated Umbro UU with a penalty of £10,000, which will be paid by Adidas from the sponsorship fee.

But now Adidas requires Ye Qiu to join the terms of staying in office. If Chelsea's head coach is no longer Ye Qiu in the summer of UU, the sponsorship fee of 15UU,000 pounds per year will automatically drop to 10UUU,000 pounds per year.

This is the first time that Peter Kenyon has felt Ye Qiu's commercial value so clearly. In the past few years, under the shrewd operation of Eliza Moon, Ye Qiu has become a brand in the world football world. Moreover, when he was in Ajax, Ye Qiu had a very outstanding cooperation experience with Adidas, and Adidas also made a big profit from Ye Qiu.

Now, after Ye Qiu came to Chelsea, his performance and value have also increased. If he simply counts influence, he is definitely the most influential head coach in football today, and he doesn't even need one. For Adidas, Ye Qiu's value is equivalent to half of Chelsea's.

Therefore, if there is Ye Qiu, it is 15UU,000 pounds, but if there is no Ye Qiu, it is only 10UU,000 pounds.

Of course, Adidas values ​​not only Ye Qiu, they are also the sponsor of AC Milan, and they have obviously also obtained some inside information about themselves. In the end, what they came up with should be a relatively pessimistic result, that is, Ye Qiu is likely to leave the team. Once Ye Qiu leaves the team, will Chelsea he built fall apart?

You should know that before Ye Qiu came, Chelsea was just an ordinary team in the Premier League. Umbro's annual sponsorship fee was 2 million pounds. Now even if there are too many stars, once the results are not ideal, teams like Chelsea may quickly fall off at any time. For example, Leeds United back then or some short-lived teams, Adidas naturally is unwilling to pay a huge sponsorship contract for this, because it is a deal and transaction that is not worth the effort.

Peter Kenyon sat in the office, looking out the window of Stamford Bridge with a sad face. Stamford Bridge and Cobham seemed to be two worlds. All football clubs have always heard of the conflicts about these two worlds. Even as powerful as Manchester United, they are hovering between business and competition. Ferguson has more than once bombarded the team's business operations.

Now, all this naturally appears on Chelsea.

He had reported the situation to Abramovich and knew that he would wait for the Russians to make their own decisions.

If you agree to Adidas' terms, it means that Ye Qiu will remain in office. Abramovich's idea of ​​introducing superstars against Ye Qiu's wishes will be declared premature, because Ye Qiu's contract has a clause that can unilaterally terminate the contract at any time without paying a penalty. This was what Abramovich himself agreed to back then.

In other words, he could get a signal from Abramovich's mouth.

Just when Peter Kenyon was worried, the phone rang on his desk and turned around to pick it up. When he saw the caller ID, it was Abramovich, he immediately answered it.

"Suspend negotiations with Adidas, Peter," Abramovich explained on the phone.

Peter Kenyon frowned, "Is it really going to be paused?"

Adidas has finally pulled up this line. If Chelsea unilaterally now calls for a timeout, with Adidas' domineering and wealthy, they will never be able to contact Chelsea on their own initiative unless Chelsea is willing to make concessions.

To be honest, although Chelsea has been incredible in the past two years, it is still a nouveau riche in the eyes of giants like Adidas.

"Yes, pause first, because we cannot meet the other party's terms," ​​Abramovich said lightly on the other side of the phone.

This made Peter Kenyon shocked, and he knew very well what this meant.

He has no doubt that Abramovich's optimistic and important respect for Ye Qiu. If Ye Qiu is not taken seriously, with Abramovich's character, it would be impossible for him to make concessions after the end of last season. But now, Abramovich said such words, which obviously sent a signal that Ye Qiu's future at Chelsea is not clear.

"Don't disclose these to the public, including Ye Qiu, just do it." Abramovich gave a few words and hung up the phone directly, obviously not going to talk to Peter Kenyondo.

The bald man put down the phone in his hand a little weakly. He had a premonition that the Sun's report was very likely to be true. Only in this way can it be explained that Abramovich would make such a decision, because there is a contract between Ye Qiu and Chelsea that will not end until 2007.

Thinking of this, Peter Kenyon couldn't help but feel sad from his heart, because he could clearly feel that Ye Qiu's situation could fall on him anytime and anywhere.

However, all this will be hidden from Ye Qiu for the time being

Ye Qiu didn't know what went wrong with the team in the negotiations with Adidas, because there was a confidentiality agreement, so he didn't know that the best curse of the month had fallen into such a thing, causing the club to lose more than ten million pounds every year.

However, Chelsea is invincible on the court and is getting more and more in shape.

In the Premier League round, Chelsea challenged Blackburn away, and Mark Hughes's team still could not stop Chelsea. The Blues defeated Blackburn 40 away and successfully won 16 consecutive Premier League wins, breaking the four major league winning streak that Real Madrid has maintained for more than 40 years.

In contrast, Arsenal was massacred by Manchester United at home 4. Although Vieira's goal took the lead from the beginning, Giggs and Borgkamp scored one after another. In the second half, Portuguese teenager Cristiano Ronaldo scored twice, helping Manchester United reverse Arsenal 3. O'Shea's goal in the last moment locked the score at 4.

This game completely exposed Arsenal's weakness. Henry publicly stated in an interview with the media after the game that the reason why Arsenal suffered a defeat was because of the loss of Edu and Gilberto Silva.

"Many people are surprised that Chelsea has performed so well so far, but in fact, Chelsea has outstanding first-team players, with outstanding players such as Marklele, Davis, Deco, Parker, Lampard, Essin, etc., and they can form an effective rotation mechanism. Once we lose Edu and Gilberto Silva, we completely lose the midfield."

Vieira is no longer considered a midfield defensive player. He looks more like a commander, and he is not as dirty and tiring as he does, but his temper is getting better. At least he almost fought with Keane, but he was unable to lead the team to defeat Manchester United.

After the end of this game, Chelsea's lead directly expanded to 17 points, which is enough for everyone to sentence Chelsea to win the championship early, because so far there is no precedent for any team to lead by 17 points after the winter break and still be reversed.

Some people even believe that with the current strength of Chelsea and the poor performance of Arsenal and Manchester United, Chelsea may break the championship record set by Manchester United that year, leading the runner-up score. If it is really broken, the Blues this season will undoubtedly break a lot of records and become the so-called record-breaking expert.

Ye Qiu was satisfied with the team's 17 points lead and said that he was not surprised at all, but he also warned the players not to be careless at all, especially after the team created the amazing miracle of 16 consecutive victories, he should appropriately pour cold water on the team so that everyone can calm down.

Three days later, the team welcomed Manchester City from Keegan at home, and the two sides played in 00. Ye Qiu's lineup performance was average after the rotation. Although he saved the draw, because Arsenal defeated Aston Villa away, the gap between the two sides narrowed to 15 points.

On the lunar day, Chelsea challenged Everton away.

Moyes' team is the biggest dark horse in the Premier League this season. Moyes also said before the game that Chelsea had just finished its winning streak. Although it has remained unbeaten so far, this will put huge psychological pressure on Chelsea.

"This team has been in a period of rapid growth for the past six months, and they have adjusted their tactics to make their attack power stronger. In addition, Ye Qiu has introduced suitable players to increase the team's bench thickness. They are now the strongest team in the Premier League.

"But no matter how strong the team is, there will be loopholes. When Chelsea plays Manchester City, they seem to be out of shape. I think this is because of the psychological pressure they have accumulated after a long winning streak, and the result of their sudden loss of direction and motivation for their efforts after breaking multiple records."

"I am very confident that I can beat Chelsea in this game and end their unbeaten record."

Moyes' confidence also comes from Chelsea's injury. Ronaldinho was injured in the game against Manchester City. Joe Cole, Drogba, Cannavaro and Terry were also injured. Evra had previously wounded her leg and her injuries have not yet healed and will miss this game.

It is obvious that Chelsea is not playing as the main lineup, but Everton wants to do his best to give it a try.

Moyes's words actually make sense. Chelsea is under great pressure. Moreover, the players have experienced so many games and their condition is not very good. At least captain Terry made several mistakes in the defense of this game, and Lampard was completely out of shape, which led to problems with Chelsea's offense and defense.

But one of the important reasons why Chelsea can maintain its current momentum is that the team trained by Ye Qiu can be invincible when they are in good condition, but when they are in bad condition, they still have a way to defeat their opponents.

Galas made great contributions at the critical moment. The substitute central defender replaced Cannavaro's starting partner Terry. As a result, in the 78th minute of the second half, when Chelsea had a corner kick, the header reached the back point. Goodjohansen, who was substitute Van Persie, made a eased push shot in front of the goal, scoring the only goal in the game.

0 Relying on the goal from Goodjohansen on the bench, Chelsea defeated Everton away and successfully scored 3 points, continuing to maintain the gap between Arsenal and Manchester United.

However, Arsenal's condition in this round was very outstanding. He beat Crystal Palace and Gilberto Silva's comeback really made the Gunners' midfielder look brand new, which also made everyone realize that Gilberto Silva has become an indispensable tiger player in Arsenal's midfielder, even if he is just a defensive midfielder.

Chelsea's poor form lasted for a week. By the end of the month and day, they challenged Newcastle away in the FA Cup round of 16 knockout matches. Chelsea still performed poorly and was passive in the whole game, but in the end, with Parker's goal, they defeated Sones' Magpie 0.

The effect of bench thickness is fully played out when the team is in poor condition, which also makes everyone amazed at Chelsea's overall strength.

After playing the FA Cup, the first leg of the Champions League quarterfinals 16 knockout match was ushered in the mid-week.
Chapter completed!