On July 18, the new content of "Assassin's Creed" will be officially launched and will be released on the 25th.

The content this time was named "Assassin's Creed: Revelation", and the pricing also set a new high, 3988 soft girl coins.

In fact, before, the three collections of "Unknown Seas" have been sold for 3688, but that is actually equivalent to three games and can be purchased separately.

The magically modified "Assassin's Creed: Apocalypse" is actually four games in terms of capacity. However, due to the existence of Desmon, the stories of "Assassin's Creed 1" and the Egio trilogy can be stringed together, so this is a super long theatrical version, with a price of 3988, which has been pressing again and again.

Of course, the game content of Assassin's Creed: Apocalypse is different from the collection of "Unknown Seas" and cannot be bought separately.

As soon as the price came out, many players were confused and rubbed their eyes, wondering if they had misread the first number.

"What does it mean? "Assassin's Creed: Revelation" is priced at 3988? Is this a soft girl coin? I'm not mistaken?"

"There is a problem with the official website price? This price is doubled compared to "Assassin's Creed: Origin"!"

"Is it the same as "Underworld"?"

"No, this seems to be a game, but it is said that the game is very long."

"I'm in a poor family, say goodbye!"

Not only players, but also many designers in the industry were surprised by Chen Mo's pricing strategy this time.

A bit too expensive!

In fact, the highest record of a single VR game in China was created by "Assassin's Creed: Origin", 1980. This time, the emergence of "Assassin's Creed: Apocalypse" doubled the price.

Although there was a collection of "Unknown Seas" before, it was regarded as three independent games after all, and players can choose to buy them individually, on average, only more than one thousand per game.

But... "Assassin's Creed: Revelation" is not just a sale!

Even if players are used to the discount routine of Double 11, the price of this game is still 2,000 yuan, which is really a bit luxurious.

This price has discouraged many players, and they plan to check the live broadcast content and game reviews first, and then decide whether to buy it. As for the exploration of the way, let the rich people do it.

...

In fact, everyone in the Assassin's Creed project team knows that the price of Assassin's Creed: Revelation is not only not high, but is too low.

Double 11 is half price, and the game capacity of Assassin's Creed: Apocalypse is equivalent to four-in-one, each game is only 500 yuan, which is half cheaper than Assassin's Creed: Origin. Although the open world of Assassin's Creed: Origin is larger, it is a loss!

Someone suggested that "Assassin's Creed: Revelation" be sold separately, but Chen Mo rejected it.

In fact, Chen Mo intentionally made it to keep lowering the price of the game.

Since the Double 11 event, the games produced by Chen Mo have basically been moving towards becoming cheaper and cheaper. As for why...

It's very simple, expand sales.

So far, the number of players on the VR platform is still relatively limited, not as good as mobile phones and PC platforms. Before the VR game cabin enters the parity stage and enters thousands of households, VR games are destined to be just the enjoyment of rich people.

However, even those who have VR game cabins do not buy all kinds of games.

Other game dealers maintain the price of VR games in the range of 1,000 to 2,000 because they are often VR games that are deeply involved in a certain field, have a relatively fixed player group, and have limited ability to produce games.

For example, if a masterpiece is produced only half a year to a year, and the player group is relatively fixed, then even if the price is reduced, more people will not necessarily buy it. It is better to maintain the original price.

But Chen Mo's current situation is different from other game providers, because he can always maintain a very fast R&D speed, and even causes his own games to collide.

For example, the previous collection of "Unknown Seas" and "The Doomsday of the United States" were launched at the same time, which was equivalent to hitting yourself. There was no way, the game had been made, of course it was launched directly. It would be impossible to wait for the schedule and hold it in your hand, right?

Moreover, since almost all the games Chen Mo made are of different types and IPs, the player group attracted by the Thunder Game Platform is very common. Everyone is Chen Mo's personal fans, not a certain game fan. They actually want to buy Chen Mo's new game, even if this game is a type that they have never tried.

Simply put, if Chen Mo now has two AB games, both sold for 2,000 yuan, players will be tight and will only choose one of them to buy; however, if they sell for 1,000 yuan at half price, players may buy both of them together.

After all, they made money.

For Chen Mo, the cost is the same and the income is the same. He earns 2,000 yuan. However, the actual effect is different.

First of all, it expanded the player group, allowing those who were not interested in B games to get into the trap. In the future, they would consider continuing to buy the same type of game.

Secondly, it leaves players with a conscientious impression of "Thunder Game Platform".

Finally, it squeezed other game companies and expanded its market share.

At the same price, you can buy two games here in Chen Mo, and you can only buy one elsewhere. Moreover, Chen Mo's game is even better. How will players choose?

For Chen Mo at this stage, there is actually not much difference between making more and less. At present, Thunder Interactive Entertainment's strong game output ability has determined that he can adopt a strategy of small profits but quick turnover, while other game providers are difficult.

As for the pricing issues of "Assassin's Creed: Revelation" this time, Chen Mo felt that nothing was wrong.

It is expensive, but it is worth the money. After players have really played it, they will understand that this game is also one of the most worth buying games on the Thunder Game Platform.

...

On the day of trial play, a large number of players flocked to the new headquarters of Thunder Interactive Entertainment.

But, there is no queue this time.

In fact, the previous experience stores are still retained, but like other experience stores in first-tier cities, they are left to a dedicated person to manage, and the employees of Thunder Interactive Entertainment are no longer there to work.

The office area of ​​the original experience store has not been moved intact, nor has it been modified, but it is only left for players to visit freely. The game experience area and holographic projection viewing area are still open to players normally.

Some players who are close to the original experience store will still go to the original experience store to play, but most players choose to come to the new headquarters.

After all, it's not on the same order of magnitude.

Many players were worried about queuing up and got up early, but after entering the new headquarters, they found that they were worried too much.

I can't fill it up at all!

Hundreds of players entered the VR game experience area and disappeared quickly. The empty game cabin was everywhere and there was no congestion at all.

There are also players entering one after another, but even on the special day of trialing the new game, the personnel status is no different from usual, so the players are not in a hurry and are very calm one by one.
Chapter completed!