Chapter 194 The Donut Principle
The people who were on the gossip almost directly snatched the mobile hard drive from Chen Mo and couldn't wait to install the game on their computers.
"Wow! Can you play in a team?"
"Awesome, I thought it was just a pure stand-alone game!"
"But I heard from the store manager that it seems that at most four people are online. Oh, let's have four of them online, so everyone can form a team freely."
"I'm playing barbarians! Where are you?"
"Then I'll play the mage."
"Wow, it's so exciting, but unfortunately more people can't be connected."
"I'm ready, I'll wait for you in New Dristum first."
"I'm fine too, hey, it really looks like the RPG map of "Warcraft", and it's the official remake of high-definition version!"
"Yes, yes, yes, I want to say it too, this feels too familiar."
"But which RPG map can compare with this quality?"
"That must be a new game developed by the store manager himself!"
"Yes, I thought the third person was nothing to do, but it turned out to be fun to play with it!"
Soon, a trend of "Diablo" was set off in the experience store. Players who were originally playing other games stopped playing, and they installed "Diablo" to start experiencing.
In fact, the networking mode of "Diablo" is different from online games. It can be formed by four people at most, and there is not so much professional cooperation.
This networking mode is more like a local area network game like "Dark 2", suitable for a few friends to play together. The difficulty of monsters will be dynamically adjusted according to the number of players in the game, so that players will not lose the challenge after forming a team.
Relatively speaking, the networking mode is to a certain extent a weakening of the game's difficulty, because when a rookie player encounters a boss that cannot be beaten, he can completely pass the level by holding his thighs, and mixing multiple professions will also make it easier to pass the level.
However, in order to take care of the needs of most players who like online games, take care of the experience of novices, and prevent the destruction of the game by modifiers and accelerators, the networking mode is still necessary.
Soon, these people were immersed in the dark world of "Diablo", and were addicted to brushing and unable to extricate themselves.
Chen Mo was probably relieved to see this. The first step of the "Donut Principle" in Diablo has basically taken effect.
In fact, there are many controversies about whether the game mode of "Dark 3" is successful, but judging from sales and subsequent player feedback, even if "Dark 3" does not reach the classic level of "Dark 2", it is still a very successful game.
The so-called "donut principle" refers to the process of players actually eating a donut from the outside when playing the game "Diablo".
The outermost circle is new players, some are medium-core players in the inner circle, and then hardcore players in the inner circle.
When you reach the center of the donut, players will find a hole, which is the exit.
For the Diablo game.
What attracts new players is a highly distinctive art style, super high game quality, intense and exciting battles and exciting plot stories.
When new players grow into central core players, they begin to care about more exciting challenges such as skill matching, equipment attributes, career characteristics, ladders and expert modes.
When the central core players grow into hardcore players, they will start to brush and brush for a piece of equipment with better attributes day after day, and will repeatedly study and test better BUILDs, and will rush on the ladder every season, and will tirelessly pursue the top combat power in this game.
Once the hardcore players have experienced this feeling and gained the top equipment, and have almost finished the list, or are tired of it, they will find this exit and leave the game.
Of course, players will continue to leave in the process of new players to medium-core players, and then to hardcore players.
However, a very important point in the "Donut Principle" is not to worry about the player's departure.
Many online games do everything they can to keep players from doing everything they want. They are both active and regular activities. They always hope that players will log in to the game every day to experience the same things.
But in fact, although this behavior is effective, it may also stimulate players to develop a rebellious mentality, and will greatly affect players' evaluation of this game, making players feel that this game is very boring and will not come back if they leave.
The cleverness of the "donut principle" is that you don't worry about the player's departure. As a new player, you can leave after experiencing the plot. As a hardcore player, you can leave after being tired of the ladder, and you won't use all kinds of messy activities to force you to stay.
In this way, all players will play what they want to play before leaving. Originally, this game only has one month of game content, and forcing players to play for three months is not the original intention of the game "Diablo".
When the game launches new content, such as expansion packs and new professions, players will come back to play and pay again.
Therefore, the "Donut Principle" is very suitable for Diablo's buyout charging model and also very suitable for its gameplay.
So far, Diablo has taken the first step well. Judging from the addicts of these players in the experience store, Chen Mo's design of art style and game atmosphere is very correct. This game has not become a niche game, and this unique style has become its selling point.
...
All follow-up work of "Diablo" is progressing steadily and will be officially released in two weeks.
At the same time, many trial videos inevitably flowed to the Internet, and topics such as "Chen Mo's New Game" and "Diablo" are also heating up.
"It seems that some of the CG and real-life scenes of Diablo are leaking out. Have you watched it?"
"Isn't it that kind of old antique RPG? What's the best thing to look at?"
"It's really not. The picture is very explosive. That CG is even higher than the CG in Warcraft."
"Really? Chen Mo's mind is in trouble? This is a stand-alone game. Even if you sell 500,000 copies in the first month and sell 99 copies per copy, it will only have a monthly turnover of 50 million. If you get more than 30 million, you won't even have enough CG money, right?"
"Yes, just his money-burning method, this kind of CG set can not start for 40 to 50 million yuan? Is this going to lose money and gain publicity?"
"It may not be that this game is quite fun. You can check out the game screen, the quality is quite high."
"What can I do with high quality? Just talk about the third-person perspective. This limits the game's upper limit and it is impossible to become popular."
"But I feel that the game is of high quality, and Chen Mo is fully capable of taking the first perspective."
Chapter completed!