Chapter 968 Opportunity(1/2)
However, he is also a practitioner related to the entertainment and cultural industry, so he immediately understood after a little thought.
“Is it the impact of the Internet and the price factor?”
Reed Hastings and Shi Zhenqiu have never met each other, but today they just met by chance.
Because of his recklessness, he abruptly made his female friends around Shi Zhenqiu. He was about to apologize and went back to rest.
Even if he knew about the other party, Shi Zhenqiu, it would not be enough to change his mind.
He is a business tycoon, worth hundreds of billions of dollars, how could he take celebrities seriously?
But Shi Zhenqiu's casual words made Reed stop preparing to say goodbye.
In a moment, Reed suddenly had an idea in his mind.
Those who gave birth to me, and those who knew me were Shi Zhenqiu.
He had already drunk a lot of wine, but now his mood fluctuated and he couldn't stop talking.
He was about to let go, but he grabbed Shi Zhenqiu's sleeve again and began to complain endlessly.
It turns out that Reed's troubles start with defeating blokbuster.
Last year, flix's subscribers reached an astonishing 20 million.
With this foundation, Reed, who was already very stingy, began to expand.
I am a stellar figure in the business world and the boss of the entire North American DVD rental business.
Small profit but quick turnover?
It does not exist.
I am a person who cares about forty dollars. What the hell is that small profits and quick turnover?
Besides, who is still our Uncle Reed's opponent now?
Looking around with his sword, Reed, who had no opponent, made a very stupid decision, that is, to raise the price.
He thought he had monopolized the industry and could do whatever he wanted, so he began to raise prices significantly in order to make a profit.
The original ten-dollar rental price was raised from the original ten-dollar rental price to sixteen dollars, an increase of as much as 50%.
Mr. Reed, who had no idea of the users' thoughts, completely annoyed Gods, and as a result, he lost 800,000 users within a month, and the stock price also fell 75% in one breath.
If it weren't for the online broadcasting business, his flix could have filed for bankruptcy protection.
By this year, fewer people have watched DVDs through rental methods, which has made Reed more cautious and dare not think about raising prices anymore.
Most importantly, Reed suffered a troubled torture that made him very angry after so many years of working in the video rental business.
That is the exploitation of these people by the real bosses within the entire industry.
And who is the real boss?
Of course, it was a movie.
In 2008, Flix had to pay the film and television company Starz copyright fee of 30 million US dollars. By this year, the other party was even more unscrupulous and directly asked for 300 million US dollars. Atrz is the Dutch parent company of "The Voice".
Don’t forget that Comrade Reed is a person who is unwilling to pay for forty dollars. How can he tolerate the exploitation of these film and television companies?
But if the copyright fee is not paid, what will you show to the user?
At this time, Reed made a bold decision, which was to take pictures by himself.
However, after he made this decision, the problem arose.
That is, other shareholders of flix are not optimistic about the prospects of producing their own film and television works, and think that if they do so, the company will definitely lose money.
Although Reed had consulted with the shareholders many times and put forward many ideas and reasons, the shareholders were very stubborn and disagreed.
Reed was also a stubborn person. In the end, he became ruthless and had to invest in making film and television by himself no matter what.
The shareholders also refused to give in and refused to agree.
At the end of the incident, Reed knew that there was only one way to realize his idea.
That is, he invested in buying all the shares held by the shareholders and let him take charge of the board of directors alone. Otherwise, there would be no other way.
The problem is that after so many years of development, the market value of flix has reached a very terrifying level. Without a billion dollars, it is impossible to complete the acquisition.
The shareholders also informed him in this way that they agreed to sell the equity as long as they had a billion dollars.
Obviously, shareholders all believe that according to Reed's "nonsense", if Flix doesn't do it well, it will return to the years of continuous losses.
Everyone's money was not blown by the strong wind, and they didn't want to be doomed with Reed.
Although the two sides reached an agreement on their ideas, Reed encountered difficulties.
He doesn't have that much money to complete the acquisition, and worse yet, he can't find someone to raise funds.
When Reed thought that his plan was delayed due to funding problems and finally missed the best opportunity, he felt very depressed.
It was his wife who saw that he was in a bad mood and was worried about work, so she persuaded him to go out for a trip and relax.
Unexpectedly, I met Shi Zhenqiu here by chance.
Yes, in Reed's opinion, he and Shi Zhenqiu met by chance.
But after hearing Reed's nagging about his own experience, Shi Zhenqiu trembled all over.
This encounter is simply a gift from God.
At the same time, he couldn't help but complain about how stupid the shareholders of flix were, and he didn't see the strength of Reed's plan.
If Flix really invests in making film and television works according to Reed's idea. As long as you grasp the audience's psychology and the works are welcomed, it will be an endless source of wealth.
The shareholders of flix company cannot understand because of their old ideas, but Shi Zhenqiu is an industry practitioner, but he is in line with Reed.
What Reed didn't even know was that Shi Zhenqiu was doing the same thing at this time.
He has discussed with Yoon Jong-shin, Lee Da-kui, Kim Hyung-seok and others more than once that Mysti Company will directly produce film and television, build a film and television platform of its own brand, and avoid exploitation in the terminal link.
There is no way to do this form of movies. After all, the audience is more accepting the cinema model, so they have to continue to cooperate with CJ.
However, under the impact of the Internet, the models of TV series and variety shows have gradually become out of control of the TV station.
The emergence of seasonal broadcasting is one of the results.
In addition, the Internet has also provided film and television production companies with a brand new publicity and profit platform, so that these companies no longer need to follow the lead of TV stations.
For example, if mysti produces its own variety show, there is no need to seek cooperation from the TV station. It can open its own channel on Naver and attract users.
Even mysti can build its own exclusive network platform, just as Reed thought, and then attract audiences through excellent programs.
In this way, film and television production companies will face users directly, without the shackles and exploitation of intermediate playback platforms, how much profit will it be?
After being moved by Reed, Shi Zhenqiu was also excited and talked about his new usage and concepts of media in the new era of the Internet.
As a result, the two of them were at this noisy music festival. The more they talked, the more they became more and more speculative.
They really have too many common ideas, and their views on the future development of film and television media are highly consistent.
The result was that the two felt a bit like they met too late and they were close friends.
In the end, others couldn't help it.
Reed's wife stood up.
"Dear, even if you are having a very speculative conversation, it is not appropriate to stand here. If possible, how about we change places?"
Kim Tae-hee also said to Shi Jinqiu: "Husband, sisters are all tired, look..."
As Shi Zhenqiu's woman, the couple is in the same mood.
Kim Tae-hee felt that Shi Zhenqiu seemed to have more ideas about Reed and his flix. So she said: "If you are not happy, why not invite Reed and his wife to our place to visit? Our place is very quiet, not only can you rest well, but also makes it easier for your conversation."
If you get a wife like this, what else can your husband ask for?
Shi Zhenqiu was very pleased and loved this smart woman even more.
So just as Reed regrets and wakes up, he sends an invitation.
"Hi Reed, we rented an island nearby, and the environment is very comfortable. If you don't mind, I would like to invite you to visit. I still have a lot of things to ask you about the Internet and film and television production and communication."
Reed also felt that it was not enough to say it, but after all, the two of them met for the first time, so they were still a little reserved.
"Will this disturb you too much?"
When he said this, he was also very jealous of Shi Zhenqiu.
This guy actually made an island to enjoy himself and lived an emperor-like life. He spent more than 500 dollars a day, but he could only endure the odor in the hotel.
So now Shi Zhenqiu invites him to be a guest. As a stingy person, Reed is really moved.
Fortunately, Shi Zhenqiu's persistence allowed Reed to be free from psychological burdens.
"Hahaha, we were just here to have fun. There were only a few of us in such a big island, which was very empty. There were more friends, and it happened to be more lively. Since you were here to relax, I think the quiet and uninterrupted island might be more suitable for you."
These words made Reed laugh, and finally no longer have any burden, and at the same time, it became a little more straightforward because of the closeness.
"Okay, it's hard to refuse the kindness, so we'll disturb you. Now I finally made it clear, Shi, maybe you have any ideas about my flix, right?"
This is a smart person who remains smart even when drinking too much.
To be continued...