Shun*yi and Huai*rou are adjacent to each other.

The film and television bases are shared, and the remaining shots of "Taking Tiger Mountain in Strategy" will be shot at the film and television bases.

The crew left Northeast and Xu Hui gave them three days off.

It is necessary to have a proper rest. After all, after spending more than a month in Xuexiang, even Xu Hui felt a little tired...

...

When I got home, I had only had a day off. The next day, Xu Hui went to the company.

"Return" is about to be released.

As Zhang Yimou's first movie after joining the franchise and returning to stability, it is also the first work after the two Zhangs break up. Both Xu Hui and Huiwen attach great importance to it!

Speaking of which, Xinhuamian was a large-scale production company that was comparable to Huayi.

The Wang brothers and Zhang Weipin started their career very similarly, both relying on the same director.

Feng Xiaogang and Zhang Yimou!

To be honest, Zhang Yimou's status in the film industry in those years was far greater than that in Feng Xiaogang, after all, he was a national teacher!

When it comes to Chinese films or Chinese directors, the first thing that comes to mind is Zhang Yimou!

Even in the commercial film field, Lao Zhang surpassed Feng Xiaogang at the beginning!

If you want to choose the most important movie to the mainland film market in the past 20 years, there is no doubt that it is "Hero" or "Hero".

The release of "Hero" ended the downturn in the mainland film market for nearly ten years and opened the curtain for Chinese commercial blockbusters. It is considered to be a milestone in the "blockbuster era" of Chinese films and plays an important role in promoting the development of China's film industry.

The box office record of Chinese films set by the movie "Hero". In addition to the annual box office that everyone said is bad, "Hero" is also the movie with the longest box office record in mainland China. It has maintained the longest "Red Fan District" for more than 4 years, but it is a Hong Kong film, not a mainland film...

What is the concept of 27%?

In 2017, the annual box office in the mainland was 55.9 billion, 27% of which is 15.09 billion...

With Zhang Yimou in his hand, Zhang Weiping was the peak of his life in climbing in those years.

Having a quarrel with the Beijing circle, I was talking about Chinese movies in a variety of ways...

After leaving Zhang Yimou, he was completely lost. The once glorious new painting crown has no output now. No, there are two other works, "Kidnapping the Big Star" and "Xu Sanguan's Blood Selling Story", which has a very miserable box office!

Of course, no one knows how the market performance of "Return" will be!

...

Unlike the original time and space, "Return" did not participate in the Cannes Film Festival, but participated in the Venice Film Festival one year in advance.

The Venice Film Festival has always been a blessed place for Zhang Yimou.

"No One Can Leave" and "Qiu Ju's Lawsuit", both movies won the Golden Lion Award!

It coincides with the 70th anniversary of the Venice Film Festival!

However, it was surprising to take it, and a documentary won the Golden Lion Award: "Roman Ring Expressway"...

It is said that this is a movie that made the chairman of the jury Betorucci cry...

Who knows how to win the Golden Lion Award for a documentary?

True · No one should avoid relatives: the daily life of several groups of Italians is trivial and unknown...

It really should be a whole movie "Beijing Ring Expressway". Point the camera at Daxing, Tongxian, Changping, and Shunyi. Maybe you can also get the Golden Lion...

"Return" won nothing in Venice, except for the official box office rating...

However, the copyrights from other places were sold well. During the entire Venice Film Festival, it sold almost $5 million. There were still many film manufacturers paying for the golden combination of Gong Li and Zhang Yimou.

By the way, something happened.

In an interview, Alberto Barbera, chairman of the Venice Film Festival, said: "There are more and more Chinese movies, but fewer and fewer movies suitable for film festivals like ours. Now Chinese filmmakers have obviously changed, mainly producing popular movies for local audiences. Technically, these movies are wonderful and can be compared with movies produced anywhere else in the world, but the content of the movie is not suitable for going abroad. China's independent films are in crisis, and low-cost (art) movies are becoming increasingly difficult to enter the market, and they have no chance of distribution at all."

It caused a lot of discussion, after all, it was the Venice Film Festival!

Xu Hui was quite dissatisfied with this.

The mainstream film industry always publishes strange and strange theories.

However, they turned a blind eye to the box office of Chinese movies that cost hundreds of millions of yuan.

Can hundreds of millions of Chinese movie audiences be better than you, the chairman of a film festival?

Perhaps he was a little anxious when he saw that there were fewer Chinese movies enrolled in the Venice Film Festival this year...

Who cares about Venice?

The three largest Europeans, Venice is at the bottom!

If you have good works, everyone’s first choice is Cannes!

Only when he was rejected by Cannes would he choose Venice. For example, Wang Xiaoshuai's "Intruder" was rejected for the Berlin Film Festival, and then signed up for Cannes, and continued to be rejected. Finally, he was shortlisted for the Venice Film Festival...

How many Chinese movies have you watched, you dare to speak out loud?

As a director, the works that reflect local style are filmed should meet local audiences, rather than filming to cater to foreign audiences!

"Fight first on the local area. After all, based on local culture and accumulation, it is more familiar and easy to grasp. After success, it will attack the foreign market. When it reaches a certain level, it will be easy to gain recognition. High-level things, things that reflect the deep problems and essence of human nature and society will resonate with the whole world. How can there be no market for low-cost movies? Our company produces so many art films every year, most of which make money!"

...

In fact, Lao Mouzi's hesitation about the script of "Return" stems from his inaccuracy of the story itself, because "Lu Fan Yan Shi" is a typical scar literature. Many people don't know that the fifth generation director started out as they are different from the third generation!

There is no fourth generation of Chinese directors, and it is no longer a gap...

Director Xie Jing is a typical third-generation director. His works "The Wrangler", "The Legend of Tianyun Mountain" and "Furong Town" are all typical scar literature!

If he did it, does it mean that he has also embarked on the old path of movies he despised the most?

In the end, he still took the photo, and he was not afraid of criticism from others...

"Return is not a purely commercial film, so we just use word-of-mouth marketing?"

The company and the publicity team are discussing the promotional and marketing model of "Return".

The production cost of "Return" is not too high, 60 million. After all, it is not a war movie, and there are no big scenes.

200 million box office can make a profit.

However, what the company asked for was not just a box office of 200 million. They hoped that "Return" would announce Zhang Yimou's "return"!

So, set a bold goal and have a box office of 500 million!

Promotion is very important!

"Searching more critics, and also the ratings of Douban and Time Network!"
Chapter completed!