At the end of August, Huang Wen and Xue Xiaolu took "Lost and Orphan", "Dao Ma Dan" and "Room No. 7 Gift" to attend the Toronto Film Festival.

I originally wanted to participate in the Venice Film Festival, but after weighing it, I gave up on the Golden Lion...

Nowadays, countless movies are produced in this world every year. With more movies, there are more film festivals, so it is not uncommon for movie awards to be won.

What is strange is to win the grand prize, what is the grand prize? Of course, the first recommendation is Cannes, Berlin and Venice, Europe.

Their common feature is that they have a long history and noble artistic pursuits. They can be said to be the most valuable film awards in the world.

Of course, this value has become more and more popular with a lot of moviegoers.

The three major film festivals are different from the voting system of thousands of people at Oscars, British Academy Awards and other awards ceremony, but adopt the "elite politics" method to judge the award. Each competition unit has independent "jury chairman" and "jury members" led by the chairman and below 10 people. Authoritative figures in the film and literature circles will usually be invited to decide the ownership of the award in discussion and argumentation.

Therefore, in the eyes of many people who claim to understand movies, the three majors are very high-quality!

But in the public's opinion, the so-called three major film festivals are just that, and the selected movies are all unpopular works.

They reject commercial films, and Europe is the birthplace of films, and believe that films are art!

The standard for choosing a film is whether the movie is artistic enough, not how effective the investment is.

Most of the movies that win awards are very cool and niche, and even completely contrary to the scores of film festival special issues, which makes the media very depressed.

Naturally, I lost the intention to report.

The first recommendation is the Venice Film Festival!

Compared with the gradual commercialization of Cannes, Venice has always adhered to the literary style!

Of course, the main competition unit in Cannes still insists on selecting some cool works, but his other units, especially the film trading market, have amazing transaction volumes, stable at more than 1 billion US dollars!

Hollywood needs Cannes as a screening platform, and other countries also need Cannes to promote or introduce movies.

And the red carpet in Cannes!

It is full of charm, and every year it can bring together female celebrities and big brands from all over the world.

Comrade Xiaopang stepped on from the Cannes red carpet to become Fan Xiaoye step by step!

On the contrary, Venice has always pursued independent films. Even before 2011, there was no such project as a movie trading platform. Without a trading platform, you still resist commercial films. How could there be so many movie masters? How could there be so many audiences who care about independent films?

So it is even more forgotten by the world...

Let me tell you about the data. Before 2005, there were more than 5,000 journalists registered in the Venice Film Festival, and in recent years there were fewer and fewer. In 2017, there were even only 1,200 journalists, including 800 local Italians...

Even the reporters have lost interest, which shows how declining Venice has been!

The Venetian Film Festival is declining, especially the changes in the "pro-US" policy after the new chairman Alberto Barbera came to power, and the separation from Hollywood has left the film festival without the hustle and bustle of the past few years.

His original intention was to distance himself from Hollywood's business as much as possible and return to the "Seventh Art" that Italian films believe in.

At the beginning of his tenure, Italian domestic media said, "Barbera is trying to separate the Venetian Film Festival from Hollywood, and independent art may become a new feature of the Venetian Film Festival."

Unfortunately, this is a noisy era. Without the starlight of Hollywood, the mass media's attention to the film festival will naturally be reduced.

Coupled with the squeeze of the Toronto Film Festival, which opened almost at the same time, Venice has lost its market.

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To be honest, Huang Wen's initial proposal was to go to Italy.

After all, the Golden Lion is the oldest film festival in the world and has high authority!

Moreover, Xu Hui's new film, "Paradise Cinema", was filmed in Italy, and was in the goal of being in good condition, so they also set their first choice in Venice.

However, it is impossible for "Lost and Orphan" to win the award, and it is useless to go there!

At most, I will only be with you!

As for the movie trading market, if you ask a little, Huiwen Tianxia frowned.

In line with the "cool" of the film festival, the Venice film trading market is quite deserted. The trading market itself does not cover a large area and can only place 2,300 booths. Most film companies believe that this trading market seems a bit redundant.

Another point, it's too expensive!

Two years ago, Xu Hui led a team to Cannes. The price of renting a booth was about 423 euros per square meter. A booth was slightly posted on a few posters, and then a few people who knew the industry introduced it. It would not cost more than a dozen square meters of area. On average, renting a booth alone would cost about 60,000 yuan, which is very high. After all, renting a booth is just the most basic, and publicity is the big deal;

The price of booths in Venice has increased by more than triple, and Venice is a water city, and the hotel is extremely expensive!

To promote a movie, you have to invite a bunch of big guys. The price of a one-way one-way water bus alone is as high as 100 euros.

If you think about it carefully, the cost of promoting a movie is too high and it is not worth it...

Just choose the Toronto Film Festival!

Hollywood filmmakers, including Japan, South Korea, Britain and France, have set their sights on the Toronto Film Festival.

...

Compared with Venice, which has always adhered to the seriousness and artistic nature of film creation, the Toronto Film Festival has become much more popular.

Before 2015, it had no main competition unit, and all feature-length films could participate in the selection of the "People's Choice Award", and the votes for this highest award also came from film critics, media reporters and ordinary movie fans.

Such film festivals are not as high as Venice, and audiences are more likely to participate. Film companies also like to make deals in such an atmosphere, so celebrities have gone to Toronto, and some of them have no time to care about Venice.

Backed by the huge North American market, the Toronto Film Festival is already the world's largest film library trading market, and its trading volume can stand out for the most popular every year!

In recent years, Asian films, especially Chinese films, have gained more and more attention from Toronto. Of course, what they may pay attention to is the Chinese market.

But compared to Venice's criticism of Chinese films for being unartistic, does Toronto's attention make people feel much more comfortable?

Huang Wen and his gang arrived in Toronto and immediately met with people from other companies.

Chinese filmmakers usually participate in foreign film festivals, especially when selling films, they often unite together, and the entire China summit.

As a media company that has already established a foothold in North America, Huiwen Tianxia naturally received a lot of attention.

This time Huang Wen led the team purely to sell movies!

The attention of the "People's Choice Award" is not high. Of course, it is still necessary to show it and find some media to help brag about it. After all, only if the reputation is good will you have attention.

Maybe you can still enter the Golden Globe Awards for Best Foreign Language Film. As for the Oscars, don’t think about it. It has been confirmed that the one that represents the impact of Chinese films on the Oscars is "Search"...

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In fact, most of the films that participate in the film festival every year are small companies, or movie types that win the awards season.

There are really few blockbusters that sell movies specifically. They rely on the top six, and which one of them has the ability to publish them is enough to spread all over the world!

Many blockbusters will choose to promote at the Cannes Film Festival. In addition to the great influence of Cannes, they are more because of the right time. The Cannes Film Festival itself is held in May, and many summer blockbusters will use Cannes Film Excerpts as promotional sites.

Therefore, during the Cannes period, the hotel exterior walls outside the Palace of Movies gathered posters of various Hollywood summer blockbusters every May!

The decline of Venice is also largely related to its drift from Hollywood, and every year the movies that have won Oscars are rejected by Venice...

Toronto is the opposite and has now become one of the Oscar outposts!

Basically, the most popular movie at the Toronto Film Festival will have a high probability of winning the Oscar.

The Toronto Film Festival is just in September every year. As the publisher of the movie, Huiwen Tianxia certainly wants to help "Lost Orphan" crazily call.

A total of 3 screenings were arranged, and the reputation was very good.

Except for the attendance rate of the first screening, the attendance rate of the second and third games was as high as 90%!

It is classified as a normal theater, and such attendance rate is 100%!

Although the Toronto Film Festival has more than 300 screening rooms, Huiwen Tianxia is not a deeply rooted large company like Warner. It has already indicated that the marketing department has done its best to have a three-show screening.

Very good media reviews:

"Xue Xiaolu, a female director from China, talked about the tragic incident of children trafficking in a very restrained tone. If a mediocre director was replaced, the whole movie would probably add a lot of dramatic scenes, and the overall tone of the movie would also change. Director Xue Xiaolu cleverly used subtraction, without being too sensational, nor with a fierce rhythm. He used a nearly calm attitude to closely connect two characters of different ages who were different from each other but became tragic because of the same thing."

"It is said that there are 200,000 child trafficking incidents in China every year, and less than 0.1% of them have been recovered..."

I can only say that this subject cleverly hits Western concepts.

Of course, it is also because "Lost orphan" was filmed well!

No matter how shameless the film festival is, the minimum artistic level is still there. Otherwise, can a movie like "Pure Heart Chasing Dreams in Entertainment Circle" reflect the unspoken rules of the entertainment park be shortlisted for Cannes?

Teacher Bi is really confident: ‘I won’t explain the Golden Broom Award, I’m waiting for news from Cannes!’

If Cannes really respond to you, then... you can win the World Cup even if you take the Chinese team!

It’s not enough to hit the golden rooster. Now I’m looking for the Cannes Film Festival again. Does it mean to be shameful?

(Thank you to book friend ygh Ye Guhong for his two 10,000 rewards. Both orders have started to drop recently. Some readers even advised me to cut them in the group...
Chapter completed!