Chapter 171 Movie Scale
"Iron Armored Steel Fist" is a boxing movie. In the entire history of American films, boxing movies are the most indispensable genre. "The Angry Bull", "Million Dollar Baby" and "Rocky" have all been very excellent movies in the history of American films.
Maybe it is because I feel that the simple battle between people can no longer satisfy the audience, so a group of excellent screenwriters in Hollywood have opened up their minds, giving birth to a new robot boxing movie that combines science fiction and boxing elements.
Well, "Iron Armored Steel Fist" is not a pure science fiction film, it has boxing factors!
How to say this? Some people may like it. The Douban score of this movie is as high as 8.2...
However, most domestic film audiences still cannot accept this kind of fusion theme.
As for "Shocking Victory", the name has been exposed. Everything that has something to do with Da Tiantian is a bad movie. To sum up: The shameful story of Zeus and Athena...
"The Adventures of Tintin" should be a trough in Spielberg's career. "Tintin" was spread to China as a comic character in the 1980s, and its influence was quite far-reaching. If Spielberg continued his innocence instead of making it into "Raiders of the Lost Ark 5", it would probably trigger a movie viewing frenzy.
However, Spielberg has his own limitations. He pursues perfection too much, or his model is a typical Hollywood commercial film model.
Even the most discerning film critics commented on "The Adventures of Tintin": This movie has no drawbacks, everything that should be done, but it just makes me feel a little boring.
As the founder of Hollywood's summer season, Spielberg's film model has been thoroughly understood by Hollywood. Now, continuing this production method will undoubtedly make the audience feel bored.
I guess the distribution company Paramount also saw this, so "Tinding" was first released worldwide, hoping to win the reputation with Spielberg's reputation and feed back to the North American market. Unfortunately, Hollywood has been globalized for so many years, and fans around the world have become familiar with Hollywood movies. They don't buy it for Spielberg and "Tinding"...
The movie's North American box office of 64 million US dollars, hitting a new low in director Spielberg's work, and was a platinum writer-level failure!
Fortunately, the European box office is good, and the global box office has reached 300 million, but it is unlikely to expect the box office to make a profit...
This is the pattern of three domestic Hollywood blockbusters released in November.
Original time and space, "33 Days of Love Break" was released in this stall, creating a box office miracle!
In addition to the fact that "33 Days of Love" is of good quality and the Singles' Day marketing concept is good, it also has a lot to do with the poor quality of these three Hollywood works.
Xu Hui watched Yang Qing's "Hotpot Heroes". Compared with the original version of time and space, Yang Qing deliberately exaggerated the black humorous part. Of course, the bloody violence in the final stage is still there!
...
After the release of "Nightclub" in 2009, Yang Qing and Li Ming drank in a bar in Sanlitun. Yang Qing told him the prototype of the story of "Three young people robbing the bank". Li Ming said, "This is pretty good, but it can't be filmed."
Li Ming is the chairman of Xiao Ma Ben Teng. He said he couldn’t take pictures, but he really couldn’t take pictures!
At least on Xiaoma, Yang Qing can’t take pictures!
Last year, Yang Qing signed a contract with Huiwen Tianxia. Several directors of the company chatted. Yang Qing told the creativity of "Bank, Authentic, Hot Pot Restaurant". Xu Hui knew it was "Hot Pot Hero".
"This story is good, but you need to pay attention to the scale. Also, after the script is completed, let's go to the film bureau together!"
After working hard for several months, the project was finally successfully established.
The script has been changed a lot. For example, at the beginning they wanted to set the robbers as veterans, but later they decided to change it to a young man with more characteristics and no problems in the review.
Others include self-discipline in values, such as illegal behavior, which must be paid, but at the same time, it also meets the psychological needs of mainstream audiences to punish evil and promote good...
This is how it fits the market and is accepted by the audience!
...
Xu Hui's market sensitivity has always been the most accurate in the industry. He said that November 9th is the best release period, so Yang Qing couldn't say anything.
Despite doubts, the promotion of the movie has been launched.
Chen Kun, Wang Kai, Zhou Yiwei and Zhao Liying, the four protagonists followed the crew and started a roadshow for half a month.
The main creative team is very popular, and several actors have their own fixed fans. When the movie was launched, Zhou Yiwei was not very famous, but now it is different. The two movies "Huang Feihong" completely brought him into the hearts of the audience.
Not to mention Kaikai Wang and Zhao Liying, Huiwen has always been the main signboard.
Yang Qing, after two movies, "Nightclub" and "Old Boy", he is already one of the best people in the 1980s directors!
After a wave of intensive variety show promotions, online and offline marketing, the name of "Hotpot Hero" has been put out!
On the first day of its release, "Hotpot Hero" won 17.5 million yuan in the first day's box office with 32% of the screening volume, with a good reputation.
The box office on the second day was surprisingly consistent with the premiere day, both around 17.5 million.
On the third day, November 11th, on Friday, "Hotpot Heroes" ushered in a big explosion, winning 36 million yuan in a single day!
On the fourth day, 37 million;
November 13, 28 million;
135 million in the first week!
There is no doubt that "Hotpot Hero" has succeeded!
Yang Qing became famous in one play!
...
Many people are full of questions about "Hotpot Heroes", how did such a violent and bloody movie break through censorship?
Many colleagues have called out such sensational titles as "Selling violence, our movie future is worrying", "Hotpot Heroes"? Bloody movies? R-level?'.
There is no way, "Hotpot Hero" is about to despise the movie viewing craze, and what to do if "The Female General of the Yang Family is a Mountain" waiting to be released, "The East is a World 2011"?
It must be done!
As the saying goes, the market capacity is so large!
Wow, I finally broadened my review...
On November 18, the roadshow of "Hotpot Heroes" and the Peking University Film Symposium, Xu Hui also appeared.
When talking about the scale issue, Xu Hui said: "In the past, there were some rigid standards for domestic film review, such as the main characters must be positive! In recent years, some subtle changes have occurred in Chinese films with realistic themes. It turns out that when we talk about realistic themes, we must bypass these frames and circles, so we will position them as romantic comedy, spoof, and youth, because realistic themes will definitely have irony."
"The scale is indeed relaxing, and our film creators are exploring breadth and depth. From this perspective, the competent authorities are also willing to take care of this thing, but they value your "core" very much."
"But we can't simply say whether the censorship scale is strict or wide. The shape of the movie itself is ever-changing. How can it be measured by a ruler? The United States allows restricted movies, but when encountering Jewish and black themes, the creators themselves will remain sensitive."
"We can shoot "London Descent", so we won't touch on such subjects. Why do we play these things because it's impossible."
"From this perspective, as a commercial film, "Hotpot Heroes" is exploring in a deeper and wider direction. There will be dark places in the middle, but in the end it still promotes a positive value. In addition to the so-called culture, one thing is very important that Hollywood movies can meet people's basic psychological needs."
Chapter completed!