Chapter 39 Reception
In May, the opening of the film festival marks the official beginning of Cannes summer, with colorful times flowing from the screen to everyone living here.
This small town located in southern France on the Mediterranean coast will flood more than 100,000 people, including film practitioners, media personnel and tourists from all over the world.
The area of more than 20 square kilometers is shoulder to shoulder, and the feast mainly flows between the 7-kilometer Palm Beach and the 24-stage Film Festival Palace!
Many filmmakers have won world honors since Cannes.
Martin Scorsese, Elmano Olmi, Francis Coppola, Kurosawa Akira, Wong Kar-wai... A series of shining names will appear on this list, and it is them who collectively created this professional hall. More than 300 handprints on the Avenue of Stars say everything.
Unfortunately, since the 1980s, Hollywood has influenced the world and has been based in Hollywood's Oscars, which has naturally risen.
Some people have said that if we only come from an artistic perspective, the three major European film festivals would be enough to crush the Oscars, but once from an entertainment perspective, movies around the world cannot be as good as Hollywood.
For modern people, art is not a must, but entertainment is a must!
Although Chinese-language movies have not won any awards in recent years, the production of the older generation of HK stars is enough to earn considerable copyright income in the traditional Southeast Asian market.
For example, Confucius, if the investment of 120 million yuan is simply based on the domestic market, it is impossible to recover the cost.
However, with the export copyright plus the share of the box office, the guaranteed capital is certain. As for whether it can make a big profit, this is hard to say.
...
"All done?"
"You can't imagine that more than half of the screening stations in Cannes this year were empty, and the market was gradually sluggish. I heard that DVD sales in Russia, Spain and Brazil were almost stagnant, and even the auxiliary market of the TV industry was disappearing, so no one dared to take risks..."
Chen Jingshen began to report on his work.
“…Are you sure?”
Paohui looked puzzled.
Whether it is his past or present life, this is his first time overseas. I don’t know that abroad is really in dire straits...
"...Brother, now except for our Chinese market, the film market around the world is shrinking!"
When he said this, Chen Jingshen's face was obviously filled with pride.
"Then our movie..."
"Don't worry, I've sold 5 million yuan in copyright!"
“…Is it US dollars?”
"certainly!"
Chen Jingshen glanced at Xu Hui and explained: "There are many small countries in Southeast Asia and Africa. Their local film industry is relatively weak and they are more willing to spend a little money to buy Chinese movies. In fact, if your "Embroidered Spring Sword" is left to me to dominate, I can also sell it at a similar price!"
This is true. The country's films are in a downturn. Compared with Hollywood blockbusters, they are more willing to turn their attention to Chinese-language movies with relatively large investments. The buyout screening rights are not very expensive, and it is easy to obtain high profits!
"…All right!"
It seems that this sentence is true that you specialize in the arts!
"In North America, I am going to find an agent to share the accounts according to the box office ratio; in Europe, there are fewer Nordic Chinese, so there may not be so many interested in "Huang Feihong"..."
"As you say, I will listen to you!"
Paohui has been impressed...
"Then you have a good rest. We will have a cocktail party tomorrow night. We must attend it at that time. I will recommend a few people to you..."
...
Today's Cannes Film Festival is no longer the same. The entire world's film industry has been hit by Hollywood...
As the chairman of the Cannes Film Festival, Jill Jacob began to make drastic reforms in the 1990s and introduced Hollywood films.
Once this opening is made, commercial movies will be integrated into Cannes without hesitation.
When commercial movies come, the market will shift. Today, Cannes is one of the largest film trading markets in the world.
Even one of this can be removed!
During the film festival, huge posters can be seen everywhere.
Hollywood, which is business-first, will not miss any opportunity. "The Expendables" and "Toy Story 3" are not shortlisted for the Cannes Film Festival competition unit at all, and also regards Cannes as the main promotional channel.
These people are also very good at premiere, exhibition, review, and film dealer meetings...
I always have the illusion of being in Los Angeles...
The most exaggerated thing is "Iron Man 2". This film has erected a huge poster at the highest point of Cannes, and can be seen clearly in every corner...
At this time, would you still say that movies are art?
Let me add a breakdown: There are hundreds of film festivals around the world, and it will increase every year. But is the purpose of participating in the film festival really just to win awards? There are only a few movies participating in the film festival that can really win awards? The most reasonable reason for participating in the film festival is to build connections or conduct movie transactions! This is also the main reason why the Beijing Film Festival is increasingly attracting a lot of people to participate...
...
The Chinese are rich!
The company spent 500,000 euros to create a luxurious cocktail party!
Filmmakers from all over the world, local French film companies, British film industry and film companies, see-saw companies, German studio babelsberg companies, and of course a bunch of giants in the United States.
The list is nearly four hundred people!
Xu Hui was still wondering if it was too ostentatious, but Chen Jingshen only said, "Robin Hood" invited more than 800 people!"
Damn, they are all rich!
China has been in the WTO for almost ten years and has learned about the character of foreigners and roughly knows what kind of cocktail party they like.
There must be no leader’s advice!
The welcome speech has been omitted and we will go directly to the topic!
The entire hotel lobby was contracted and arranged in the simplest buffet mode. There was a long table on the left and a few salons on the right, separated by bead curtains.
There was light music playing on site, which was soothing and pleasant. There were many people coming and going, but it was not crowded and in an orderly manner. The waiter walked around the crowd with a plate.
In the salon area, Xu Hui and Chen Jingshen were chatting with the person in charge of Columbia.
By the way, Columbia is probably the favorite thing in the United States to deal with Chinese-language movies.
Several movies by Zhang Yimou, Zhou Xingxing's "Kung Fu" and even Wang Xiaoshuai's "Seventeen-Year-Old Bicycle" in North America were handed over to them for distribution.
At the beginning, they also actively participated in the shooting of Chinese movies. For example, "Heroes of Heaven and Earth" was invested and produced by Colombia. Unfortunately, they lost a lot of money...
"Well, I don't understand a little bit, why do their figures become different after changing their faces?"
Chapter completed!