Later generations, Internet companies entered the entertainment industry and brought something called big data. Then when the movie was launched, big data analysis would be included.

For example, IP popularity, celebrity traffic, potential audiences, etc., a series of nouns, fan economy, traffic stars...

Only when all these things are calculated and the basic profit possibility is determined will the film and television company agree to invest.

The "Tiny Times" series created according to this logic, "Three Lives Three Worlds Ten Miles of Peach Blossoms" are all profitable.

Of course, when these projects encounter something called "Blessings of Famous Directors", they will be discarded.

After all, the director is the soul of a work. With the support of a famous director, no matter how bad the movie is, it should not be a huge loss.

Unfortunately, movies require compromise. Without shackles, those great directors will be very bold when directing movies.

Then we made a huge loss-making movie like "The Ferryman" and "The Golden Age".

Is it appropriate for big data analysis and Internet thinking to be emotional things like movies?

This proposition is too grand and we will discuss it when we have time.

It is now 2009, and the three Bat giants have not yet entered the market in large numbers, and the Internet thinking has not yet been implemented in the film market.

Xu Hui is different, he has this kind of thinking!

When filming "The Embroidered Spring Sword" and "Those Years", it seems that he is determined and has no rules, but in fact it is all carefully considered.

First of all, he is a traffic leader and has a large number of fans, which ensures that the movie will not lose money;

Secondly, both movies have good reputations and are also good at box office;

Finally, create topics.

These two movies clearly belong to different types, and Xu Hui plays different roles. In "The Embroidered Spring Sword", Xu Hui plays a supporting role, while he is the first male lead in "Those Years".

But the publicity techniques are surprisingly similar.

Create scandals, closely promote online and offline, crazy roadshows, and various variety shows.

Another point is that the theme of the movie "The Girl We Chased Together in Those Years" is really good!

...

"I don't know if you have seen a detailed survey report. Nowadays, our movie-watching age is generally declining, with an average age of less than 22 years old, which shows that the audience is getting younger! And "Those Years" is a movie created by this group of people!"

Looking at Xie Mengyao, Xu Hui smiled and continued: "In fact, the youth of our generation is pale and pitiful. High school is about the crisis of the college entrance examination, and college is about the anxiety of work. It is precisely because youth is abandoned like this that we consume youth. The "pain" that is artistic and amplified in the movie is more like supplementing people's imagination of youth, so that they will not feel exhausted when talking about youth - a simple psychological compensation mechanism. The box office of movies created in this model will not be bad, as long as the movie cannot be too bad, youth films are definitely a treasure!"

Xie Mengyao was a little amazed.

He really never thought that Xu Hui had such an experience.

No wonder he dared to say that the box office of "Those Years" must have been very high in an interview last year.

"…That's why you said that the box office of "Those Years" was consistent with your expectations! Then to be honest, what were your expectations in your mind about the box office of this movie at the beginning?"

"It's almost the same as now, I guess it's going to be 450 million."

Xie Mengyao looked at Xu Hui, kept this question in his heart, and continued to ask: "You are a commercial film, which is rare among domestic directors. Some people say that the sixth generation of Chinese movies is much worse than the fifth generation. Do you have any opinions on this?"
Chapter completed!