On May 30th, the traditional June 1st episode will be released as usual, as a result, a bunch of messy domestic animation movies, such as "Submarine Movement", "The Adventures of Sinbad", "The Magical Wizard", etc., and want to earn some pocket money for children.

To be honest, before the release of "The Return of the Great Sage" in 2015, domestic animation has been very sluggish.

The animation industry is different from general film production. The usual cycle of a fine work takes three to five years, and this is the case when the team is relatively mature.

Because if you want to make animation, at least you have to know design and rendering, you need to master many kinds of software!

Unlike ordinary movie production, you can shoot that thing and mobile phone!

The animation industry is an industry with a very high entry threshold, requiring considerable capital, manpower investment, long production cycle and high technical requirements. This is also one of the reasons why domestic animation films are difficult to produce excellent works.

Take "The Return of the Great Sage" as an example. Even if Huiwen started to spend money on production three years ago, the efficiency is still not enough. If you want to make high-quality products, it will only take time!

Data shows that the age of viewers of "The Return of the Great Sage" is around 25 years old, which means that the audience has long accepted the fact that "animation movies are not only for children to watch", but we have always lacked works in this regard. Most of the screenings on the market are young anime works, so we have a sense of viewing in this regard!

Domestic animes like "Submarine Mobilization" will be released together with "Beautiful Life", and there is basically no possibility of overlapping movies.

By the way, just the day before "Beautiful Life" was released, "Eavesdropping Storm 3" was released!

...

The "Eavesdropping Storm" series is considered to be a series created by Mai Zhaohui and Zhuang Wenqiang, which is almost called the Shanghai SIPG film production.

These two are also considered the only new directors who can be called big IP in the post-Hong Kong film era.

In 2009, the first part of the "Epilogue" series was released, winning a box office of RMB 90 million.

This result is very good. You should know that the 20th place in the mainland box office that year was "Eavesdropping Storm". Liu Qingyun, Gu Tianfeng, and Wu Yan were not particularly capable of holding box office.

The most important thing is that the first part of "Epiphanying Storm" has a good reputation.

So, naturally, "Epilogue of the Storm 2" came into being!

The cumulative box office exceeded 200 million, setting a record high in both reputation and box office in both Mai Zhaohui and Zhuang Wenqiang.

After three years, "Epilogue 3" is about to meet everyone...

And this time, he was obviously ambitious, and it can be seen from the selection of actors that in addition to the Iron Triangle: Liu Qingyun, Gu Tianfeng, and Wu Yan group, new Xun Ge, Ye Xuan, and Huang Lei were added, and even Wu Mengda was invited to answer the team.

Just like the production company Bona said, aiming at a billion!

According to the view of a group of film critics who closed their glasses, "Epitaph 3" chose a very complex real estate business war story of the indigenous residents of the New Territories as the background. Multiple forces intertwined in the New Territories to launch commercial killings. With the unique controversial land concept of "Ding Quan", it cuts into the multi-line commercial grudge entanglement, which makes people enjoy watching it. More than 3/4 of the entire film requires careful viewing with brain power, and it is easy to keep up with the plot development if you relax a little.'

What else is saying, "Most netizens commented that this is a very brain-burning work!"

Oh my God, are you confusing "brain burning" with "not understanding"?

"Inception" is called brain-burning, and you need to concentrate on watching the movie;

"Ace Caught Ace", "Jade Trace", and "Ferryman" are just a matter of not understanding!

Sorry, the word "brain burning" is too advanced and is generally used in works of conscience...

It is obvious that in "Eavesdropping Storm 3", the two of Maizhuang made a mess!

The director wanted to play with feelings, so he built a huge pattern, but in the end he couldn't hold back. A group of people drove cars and collided with each other, and good people and bad people collided with each other.

After being killed, he had to get Wu Yan's group to farm in the field and wait for Brother Xun's plot...

As for professional methods, or from the perspective of screenwriters, "Epilogue 3" obviously failed. Simply put, all the actions of all characters have no motivation. It feels like "The director asked me to kill someone, and I will kill someone; the director asked me to die, and I will be a dead person...'

Maybe there are too many celebrities invited, so everyone has to show their faces. So, it’s just like a chorus, and this chorus cannot be queued up yet... so it’s not carefully portraying an impressive character.

Original time and space, "Epitaph 3" has not had a good box office. Not only did it fail to break the billion as expected, but it almost failed to recover its investment!

The box office of 300 million yuan is not enough to sell the copyrights from other places.

This is also the reason why the subsequent "Epitaph 4" did not come out...

There is also a Hollywood blockbuster "X-Men: Reversing the Future", but that movie has been released for a week and is almost as popular as it has!

Therefore, the schedule selection for "Beautiful Life" is still very good.

...

On the day of the release, Huiwen did not have the premiere event, the Palme d'Or was popular enough!

Only the press conference was held, and the reporter asked about the box office expectations of "Beautiful Life". Xu Hui replied seriously: "I think it should be able to exceed 500 million. The quality is definitely not bad, but there are not many market-oriented things, so the box office will not be too high."

I underestimated my box office appeal, or underestimated the influence of Palme d'Or.

On the day of the premiere, theaters gave 52% of the screening volume and directly won a box office of 95 million!

The reputation exploded!

Douban score is as high as 9.8...

"Maybe this is the greatest comedy I've ever seen."

"I thought that a person who is so wise will definitely come out after those few gunshots and continue to say to his wife, 'Her hands and grow old together'..."

"I really want to scold Xu Hui now. Do you call this comedy?"

Of course, many viewers also understood the reason why Xu Hui said, "The box office will not be too high": "I never dare to watch similar movies again, and the war is too cruel. This film, coupled with family affection, has superficial beauty and humor, and cannot bear it at all..."

Yes, "Beautiful Life" is a relatively cruel story. Although it is tried to present it in a comedy way, it is still a tragedy after all!

When watching a movie, you are just relaxing!

On the evening of May 31, the second day of "Beautiful Life" was released, with a single-day box office of 110 million yuan. Two days after its release, the cumulative box office exceeded 200 million yuan. Xu Hui wrote a passage on Weibo.
Chapter completed!