Sha Zhengyang's suggestion made Ye Hetai a little worried again, "Zhengyang, is there a lot of investment in such an activity?"

Yes, it involves the need to carry out such an event and cooperate with famous domestic TV channels and magazines, and invite some non-governmental organizations to cooperate and create momentum, and even involves departments such as the National Tourism Administration and the Sports Administration to make a show together. These departments and units will definitely not pay, so will they have to end up on the local government?

If it was in Wanzhou, Ye Hetai would have a clear idea and didn’t think anything, but in Wuling, this is a problem, and a big problem.

Wuling’s own finances are very difficult, and it depends entirely on transfer payments from the central and provincial governments. Whether there are pillar enterprises to be sponsored by the enemy, even if it costs one hundred million yuan, it will be a finger.

Sha Zhengyang did not expect Wuling to be so financially tight. Before he could tell the matter, he asked how much it would cost, which left him speechless.

But seeing Ye Hetai's slightly gray temples, Sha Zhengyang knew in his heart that it was probably really specific. Only when he, a specialist, asked this question. Of course, he was not an outsider, so he could let go of his pride.

"Mr. Ning, how about it? Commissioner Ye is in trouble. Are you interested in sponsoring such an event? I think it should be of great benefit to the development of the brand under Dongfanghong Group." Sha Zhengyang asked in a sideways.

Ye Hetai was happy and sighed at the same time. He had to owe a favor again. Who made him a parent official in a poor place? How many can he save?

When Ning Yuechan saw Sha Zhengyang speak, she naturally couldn't refuse. She thought for a while and said, "I think it's OK. Isn't Natural Hall building this Yifeng brand now? It just so happens that Yifeng's natural selenium-rich mineral water can be used as a promotional point. Well, if it's an activity like exploring off-road, it can be named "Yifeng Cup". If you talk to Baishan, it shouldn't be a big problem."

"Well, I think if it is an activity like an adventure and off-road, I wonder if it can be carried out for a long time?" Sha Zhengyang suddenly had a big idea. "The first event like this is held in Zizhugou, and the momentum is bigger. Can the next session be placed in other cities and even some scenic spots that have not yet been developed and well-known in the industry, such as Fanjing Mountain in Guizhou Province, a certain area of ​​Hengduan Mountain in Yunnan Province, or Gongga Mountain in Sichuan Province and some rarely visited areas in Ganzi Aba, even the Sichuan-Tibet Line, and the Aotai Line in Qinling Mountains..."

Ning Yuechan hesitated for a moment, "Then you need to plan carefully. The entire architecture must be arranged from the beginning. Moreover, this kind of adventure off-road hunting activity must have great risks, so it also involves legal issues,..."

"Well, this is definitely inevitable, but I think it is really a promotion of the natural world products. Since the 'Kunlun Bu Laoquan' and 'Yiquan Selenium Spring' are to be built as high-end and niche brands, it cannot be equated with the ordinary mineral water of natural world. We must pay attention to this point."

Sha Zhengyang waved to Gao Baishan behind him, and several people rushed up.

Sha Zhengyang briefly introduced his thoughts. It was fine for Gao Yatao and Jing Wenzhou, but Gao Baishan's interest increased greatly.

In the field of fast-moving consumer goods, publicity and advertising marketing is a very important part, especially since several major water industries have entered the stage of stand-in and hand-to-hand combat, how to defend their position as leader has become the most concerned issue of Gao Baishan.

The reason why we spared no effort to develop the "Kunlun Bu Laoquan" thousand-year-old glacier mineral water is to stabilize the price even if it cannot be sold, which is to establish the status and standard of the Natural Hall in this area.

Now Yifeng's natural selenium-rich mineral water is the same, with the main feature of "vibrant and healthy". In order to improve the style and shape the brand, it is better to sacrifice production capacity and profits than to build a brand image.

If the tourism and sports departments can be brought in by Sha Zhengyang, some well-known non-governmental organizations will participate in the promotion, and the publicity of the big media will be almost a perfect advertising campaign.

Especially the combination of Yifeng's "vibrant and healthy" characteristics and adventure cross-country activities can instantly combine this brand with such a niche group, and its value and significance are extraordinary.

Moreover, "Yiquan Selenium Natural Mineral Water" is produced in the primeval forest not far from Zizhugou, and can be promoted as a gimmick and has better results.

It was almost impossible for Gao Baishan to take the initiative to act as the only sponsor of such an event. He was willing to pay 500,000 yuan in funding to start the preparations, and was willing to bear no more than 1 million yuan in the event cost in order to create the event more distinctive and influential.

It should be said that 1.5 million yuan of such an event was already quite considerable, which also made Ye Hetai, Gao Yatao and his group overjoyed. They originally just hoped to increase the reputation of such a scenic spot to facilitate investment promotion, but they did not expect that it would turn into such a situation.

"This kind of adventure and off-road activities in China are not popular, but in Europe and the United States, this kind of activities is very popular. Moreover, our Chinese people also have the complex of catching up with the trend or admiring foreign countries. In my opinion, the promotion of this activity can also be put into Hong Kong, Macao, Taiwan, and European and American countries. For example, in some metropolitan airports, such as doing such publicity can not only expand the influence of the activities and products, but also improve the level..."

Sha Zhengyang still captured the mentality of the Chinese people very accurately. Gao Baishan nodded repeatedly: "I have this idea, in fact, this is an activity of mutual cooperation and win-win. Well, I remember that the United States' National Geographic also intends to enhance its influence in China. You might as well ask Wang Shu to contact him first to see if he can cooperate..."

Such an activity was soon finalized under Sha Zhengyang's proposal and Ning Yuechan and Gao Baishan's proposal, which made Ye Hetai fully feel Sha Zhengyang's energy.

With a big tree like Dongfanghong Holding Group, many seemingly difficult problems can be solved. Ye Hetai also realized that he had been working in Wanzhou and suddenly changed the environment, and Sha Zhengyang also wanted to help him again.

When Sha Zhengyang left, Ye Hetai didn't say much, but said thank you, and added that you should be careful when you go to your new position.

Although he is very different from Ye Hetai in terms of age, generally speaking, Sha Zhengyang feels that his relationship with Ye Hetai is still gradually deepening through continuous contact.

This friendship becomes closer as the relationship between the two is no longer superiors and subordinates, which in a sense also means their own maturity.

Only when the three views are combined can the match of the three views be truly long-lasting, while the friendship between interests can only be maintained for a short time. Of course, this does not mean that the relationship between you and Ye Hetai has nothing to do with work. It is precisely under the premise of the consistency of the three views, many work cooperation can be more tacit. This is also a win-win situation and a win-win situation without psychological burden.

On the way back to Handu from Wuling, Sha Zhengyang did not sit on his Buick New Century, but went to Ning Yuechan and Gaobaishan's Dodge Victory Dragon.

The third-generation Dodge Victory Dragon changed its previous square face and became much rounder, while the side sliding doors also led the fashion, which was quite good.

"When will it be decided?" Ning Yuechan asked.

"I guess it may be after October. At least I will work in the Planning Commission for the first time, right?" Sha Zhengyang sighed, "Actually, I am also very confused. It is best to work in the Planning Commission for the next year, but Han Du may not be able to wait, so..."

"A leader said that it is enough to be familiar with the work in a unit like the Development Planning Commission for a year or two. In fact, this is a power approval agency. It seems to be a glorious, but it doesn't make much sense." Ning Yuechan said lightly.

The "leader" that can come out of Ning Yuechan's mouth must be really the leader. Sha Zhengyang was a little surprised, but after thinking about it, he admitted that this view is not unreasonable. The Development and Planning Commission is actually an economic planning and approval department. It is either not set up or down in foreign countries, but only China is particularly eye-catching.

"It's not easy to get to Han. I'm thinking about how to carry out my work when I go there to be worthy of Secretary Xiangdong's respect and love for me." Sha Zhengyang smiled bitterly.

"Are you not sure?" Gao Baishan was very curious, "Not it?"

"It's hard to say, mainly because the Han Metropolitan Municipal Party Committee and Municipal Government sets a high goal, not a general high." Sha Zhengyang shook his head, "So it's easy to go from frugality to extravagance, but it's difficult to go from extravagance to frugality. If this goal is set, it's not that simple if you want to lower it."

"Economic development is the top priority everywhere, and the war to attract investment has extended to every level. There is indeed a gap in the conditions of Handu and the coastal areas." Gao Baishan is also qualified to say this. As the boss of the Natural Hall Group, he has been traveling abroad for a long time and is warmly welcomed by local leaders every time he goes to the place. His purpose is self-evident.

As for Ning Yuechan, she is not very good at present now. Each sector has its own leaders, and it is usually not her turn. She will only come forward when it comes to major projects that concern the overall situation.

"What are the conditions you are talking about?" Sha Zhengyang became alert and asked immediately.

"The soft and hard environment is like this." Gao Baishan is not polite. "Zhengyang, you may only have contacted the city leaders, and there may also be district and county leaders, but below, it is probably difficult for you to get in touch with specific things now. But to be honest, the phenomenon of shirking responsibility and scrambling to get rid of the blame and taking care of foreign workers is still quite serious. This is more obvious compared to our Hanchuan Province and the coastal areas."

Sha Zhengyang's face was not very good-looking. He didn't expect that before he went there, he actually received such a "bad news", "Isn't it a high-tech zone?"

"We don't have much contact with the high-tech zone and don't understand it. However, you can imagine that companies like our Dongfanghong and Natural Hall are considered pillars in Han City. In many cases, they have to be controlled by others. Even if a small section chief or a clerk sets up a barrier for you, you can drag you out of your body and lose your temper. Moreover, they can find various terms, which are reasonable and well-founded, so that you can only sulk."

Gao Baishan's words shocked Sha Zhengyang. What happened to be like this? He didn't even know?
Chapter completed!