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471 The more red, the more black

The well-known independent animation critic Hayasu Ryumaruto published a commentary on "Magic Girl Koyuan" on the anime website "Animedia".

"January is already half over, and most new episodes in January have already met with the audience. In these animations, the quality is good and bad, the style is the best, and there are also niche curiosity. While the animation ottoman is enjoying this feast, many people are also paying attention to the sales of the animation. The author is the same. He will pay attention to the sales discussion of 2CH's new episodes in January from time to time, and then he noticed a very abnormal phenomenon."

"Now the BD/DVD reservation sales champion of the new January series is the late-night animation "Magic Girl Xiaoyuan" produced by SHAFT. As of the time of publication, the reservation sales of this animation have reached more than 30,000 sets based on the PT value! This result is not only significantly ahead of other new January series, but also set a new record!"

"I have also watched the animation "Magic Girl Xiaoyuan". Judging from the two episodes that have been aired now, this is a very exquisite and outstanding picture, with a unique artistic style, but the plot can only be considered a regular magic girl animation. In addition to the highly anticipated "Sailor Moon", there are several other magic girl animations broadcast. With the quality of "Magic Girl Xiaoyuan", I face such fierce homogeneous competition. Many friends in the industry have made predictions, believing that the final sales of this animation can reach 6,000 sets per volume, which is very good. If the subsequent plot is excellent, it will reach 10,000 sets per volume, it is not impossible."

"But the final result was shocking. In just two weeks, sales volume exceeded 30,000! Faced with this phenomenon that completely violated market laws, I did some research and found that although SHAFT is still a newcomer, in terms of commercial marketing, I am afraid that other animation companies in this era will be at a disadvantage."

Hayasu Ryumaru people listed all the commercial sales methods he collected about "Magic Girl Koyuan" one by one, and then concluded: "Originally, it is a very normal and understandable measure for merchants to sell goods and use certain promotional methods. Just like the lottery at the store street at the end of the year, buying soda and giving out 'Another bottle'. In this new series, many animation companies have adopted some promotional methods in order to make their works sell better, such as "The Legend of Blue", which has implemented the method of buying BD and giving away rare game characters. "Dragon Ball" also made an appointment with customers to get the promotion signed by Akira Toriyama. However, there is no animation, as thorough as "Magic Girl Koyuan", and so... no bottom line!"

"I hope that every animation fan will buy BD because of his love for this animation. He wants to take it home for collection and relive it from time to time. Instead, it is for the gifts included. If you just shake hands with idol voice actors and spend money to buy BD, in my opinion, this is really a foolish behavior and will cause irreversible damage to this emerging industry."

"If you only need to meet the needs of your idol fans and make a big profit, who else will do animation seriously? A meticulous plot, a profound and grand world view, a stormy story, a character that makes people laugh and cry... If you rely solely on a handshake scroll of an idol voice actor, you can be worthy of the careful work of these countless animation people, then such an industry will be destroyed by impetuousness and material worship. Animation, the emerging multimedia expression art, will also disappear like a meteor."

"Look at the current Japanese music scene! It is because of the emergence of AKB, and because of the commercial law that sells handshakes rather than music, we usher in the so-called "Idol Warring States Period". What about the Japanese music scene that was once extremely brilliant and brilliant, spread throughout Asia and popular all over the world? We need singers like Ayumi Hamasaki and Namie Amuro. We need rock metal like B’Z and XJAPAN, and we also need king bands like Nantian Stars and MR. Children! But now, let's take a look at the weekly oricon sales list, besides AKB female idols and Johnnie male idols, how many real musicians are there?"

The great resonance of the Hana Ryumaru Ren's album resonates with many readers.

Although AKB's popularity has become popular, Japan's idol culture is now popular, and even neighboring China has been deeply affected and has begun to prepare for its own 48-series girl group.

However, the more popular it is, the more black it is. Because AKB is successful, there are many people who hate AKB and are dissatisfied with the current situation in the entire Japanese music scene. The Hayashi Ryumaru people linked the promotional method designed by Qin Han for "Magic Girl Xiaoyuan" with Akimoto Yasuka's AKB business method that made AKB rise and grow, which had a good effect.

Many people have the impression of AKB that they have no achievements in music, relying on the consumption of fans who sell characters and the business method of shaking hand scrolls with CDs, the singles can be sold for millions of sales, crushing other essential singers who are serious about making music.

Now, this impression has been cleverly transplanted into "Magic Girl Xiaoyuan" by an article by Hayao Ryumaru.

"There is nothing outstanding, just relying on various promotional methods. BD pre-sale is so good." It has become a first impression of many viewers who have never watched "Magic Girl Xiaoyuan" and have been on the first impression of this animation.

For a time, I thought "Magic Girl Xiaoyuan" was not worthy of such a high sales volume, and all kinds of criticisms came in, which caught SHAFT off guard.

Those who have really watched "Magic Girl Xiaoyuan" are trying their best to maintain the reputation of this animation. After all, the production of "Magic Girl Xiaoyuan" is the most excellent TV animation in recent years. The pictures, music, and voice actor performances are all first-class. Although the first and second episodes that have been broadcasted do seem a bit ordinary, the clever setting of the screenwriter Qin Han and the excellent performance of the supervision of Xinfang Zhaozhi still creates a strong suspense, attracting the audience to continue watching.

There are also some viewers who are more sensitive to observations or like to watch animations over and over again and again, and gradually discover some meaningful and even some terrifying details in the animations.

However, overall, public opinion is still quite unfavorable to "The Magical Girl Xiaoyuan".

After detecting the change in the public opinion trend, Ruowei immediately called Qin Han, hoping to discuss countermeasures.
Chapter completed!
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