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468 No. 1 in reservation sales

If the ratings of "Magic Girl Xiaoyuan" are so high, then the regeneration rate of this animation is so high that it is so scary.

The regeneration rate in the viewership data refers to the rate at which the audience uses set-top boxes, video recorders and other recording equipment to record TV programs and watch them later.

In this era where life is getting faster and faster and work is getting busier, not everyone can watch their favorite TV programs on time every week. Especially late-night animations, except for those who have become a habit of staying up late in cultivation, many viewers are accustomed to recording the animations broadcast late at night and watching them after getting up the next day.

If the real-time ratings and regeneration rate are added, the total ratings of the first episode of "Magic Girl Xiaoyuan" reached 10.82%.

This is already the prime-level viewing data.

In comparison, although the ratings of "Sailor Moon" reached 14.31%, the regeneration rate was only 2.40%.

This is actually easy to understand.

At 7 o'clock on Saturday night, most people are in a leisure state. Those who should watch the animation have watched it at this time, but only a small number of people who choose to record the video because they cannot watch it in time.

The total ratings of "Sailor Moon" are 16.71%. Although it has a great lead compared to "Magic Girl Xiaoyuan", it does not have the same advantage as before. The ratings of prime animations compared to late-night animations are a whole order of magnitude.

This fact made Hiro Okada very unhappy.

"Are those viewers blind? Apart from the exquisite pictures, what is worth watching such an ordinary magical girl animation?"

After feeling unhappy for a while, Okada Hiroshi couldn't help but look forward to tomorrow's arrival even more.

"The ratings are empty talk. Tomorrow's BD and DVD reservation list is the highlight. The number of fans who are willing to spend money to buy discs is an important factor in measuring the commercial potential of an animation!"

Like Hiro Okada, SHAFT's president and Hiroshi Wakao, who also serves as producer, is also looking forward to the release of the animated disc reservation list of major websites on Monday.

In the morning, after Wakao Hiroshi came to SHAFT, he stayed in his office, constantly browsing Amazon web pages, waiting for the moment when the BD/DVD appointment was opened and the rankings were updated.

Amazon and Jindong from China are the two largest online sales platforms in Japan. However, Amazon has a more advantage in the sales of books, audio-visual products, etc., while Jindong is doing better in fresh food and electronic products.

Generally speaking, Amazon can account for about half of the sales of an animation disc. So by looking at Amazon's sales rankings, you can roughly see whether an animation disc sells well.

Of course, in addition to looking at reservation data on Amazon, those who can really count the total sales volume also need to look at the oricon rankings.

Time passed minute by minute in anxiety. After the appointment was made in the first volume of "Magic Girl Xiaoyuan", Wakao Hiroshi refreshed the webpage from time to time to check the rankings.

Even during lunch, he kept in mind this matter.

Back in the office in the afternoon, Wakao Hiroshi refreshed the rankings and suddenly discovered that the reservation sales volume of the first volume of "Magic Girl Xiaoyuan" actually ranked first in the weekly sales of the new episode in January!

Although there are only a dozen movies that have been booked for discs in January, there are many popular works such as "Dragon Ball·23rd World No. 1 Martial Arts Association" and "Legend of Blue" that have been favored in advance. They are also among them, "Sailor Moon", a powerful competitor of the same theme as "Magic Girl Xiaoyuan".

In the total sales of BD and DVD reservations, "Magic Girl Xiaoyuan" ranked first, second place was "Legend of Blue", "Sailor Moon" ranked third, and fourth place was "Dragon Ball·23rd World No. 1 Martial Arts Association".

Wakao Hiroshi opened the sakura website again.

This website, established by netizens from 2CH, is mainly used to quantify and predict animation sales rankings.

Because the sales list on Amazon is a ranking given after combining various data, it does not show the specific sales figures, how many discs were sold.

So in order to meet the needs of Azou who likes to use sales to fight for pleasure and use data to slap the face, 2CH netizens captured the data on Amazon rankings in real time, and then established a set of algorithms to predict the sales of an animation using "PT value".

Hakushi Wakao checked it out on sakura and was surprised to find that "Magic Girl Koyuan" not only ranked first in the sales of new episodes in January, but also its PT value is twice that of "Legend of Blue"!

Nowadays, dozens of new January series that have been booked with open discs, "Magic Girl Xiaoyuan" has firmly ranked first in sales with absolute advantage. The other three animations belong to the second group, and the PT value is not big. Since the fifth place, the PT value has dropped significantly, which is the unnamed Battle Five Slag.

The entire ranking list shows a clear pattern of three groups clearly divided.

Haruo Hiroshi didn't expect that the reservation sales of "Magic Girl Koyuan" were so good.

When he thought of the first TV animation produced by SHAFT independently, he achieved such a huge success and stabilized his arch-rival Hiroshi Wakao couldn't help but feel happy.

However, after the ecstasy, he calmed down and began to analyze the reasons.

"Although the sales of disc reservations for Dragon Ball and Sailor Moon are not as good as those of "Magic Girl Xiaoyuan", it does not mean that the commercial potential of these two works will be lower than that of "Magic Girl Xiaoyuan".

The fundamental reason why two prime national discs cannot sell a late-night animation is that they face different audiences.

The price of an animation BD volume is around 7,000 yen. This price is not cheap.

Most of the viewers who watch "Dragon Ball" and "Sailor Moon" are teenagers in their twenties. This is a considerable expense for them who have no income.

The late night animation of the sequel, the animation BD volume usually contains two episodes of animation. So to get a complete set of BD, you have to buy six volumes, with a total price of 42,000 yen.

This is the income that high school students earn for about a year of pocket money or work for two months.

Even for people with economic income, if they spend tens of thousands of yuan to buy BD at once, they will not be willing to do so if they are not real fans.

What's more, in the New Year series like "Sailor Moon", although a volume of BD contains three to four episodes of animation, which is richer than the seasonal animation BD, because the length is too long, it will cost 100,000 yuan to buy a complete set.
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