This time, the Christmas promotion on STEAM platform was so high that Qin Han had never expected it.

The original pricing of "Terraria" has changed from an advantage to a disadvantage.

There is no way, although using pixel-style 2D pictures will reduce the development difficulty and can attract some players with their feelings, it also comes with disadvantages.

No matter how exquisite or excellent the art style of such a picture is, it will make people feel that it is lower than the high-definition 3D masterpiece.

It's like fried chicken and grilled skewers. No matter how delicious it is, it is just a B-grade delicacy and cannot be used on the counter.

However, what makes Qin Han happy is that the sales of PS3 version of "Terraria" is pretty good. This is because on PSN, the discount for Christmas promotions is not as large as that of the steam platform.

Because the sales of "Terraria" were not as expected, Qin and Han convened senior executives of Terracotta Warriors and Horses Entertainment to hold a special meeting.

"President, we should be the one who must kill us?" asked the fat man Tanaka at the meeting.

"Don't use such a second-handed approach, Tianaka." Qin Han smiled.

"Although the statement is indeed a bit too second, is this metaphor not appropriate? After returning from Las Vegas, we worked continuously and completed the content in advance. Isn't it just for this moment?"

The "super killing" that Fat Tanaka calls it is the first DLC of "Terraria" "Winter is here".

Well, the name of this DLC was personally decided by Qin Han, and he secretly played the song "Song of Ice and Fire" that does not exist in this parallel world.

In this DLC, Qin Han added a temperature system to the game, allowing players' survival to withstand greater tests. In addition, a new terrain of "snow", a new climate of "winter", and many new enemies and bosses.

In order to match Christmas, some festive easter eggs were added to the game as appropriate.

These new contents will greatly change the gaming experience. Not only will the equipment system have a major innovation, but players must also consider insulation and heating when building buildings.

As the first DLC of "Terraria", Qin Han originally planned to be released in late January or early February next year.

However, after returning from Las Vegas, I changed my mind because I got the news from Miss Shimazu that Hankyu Real Estate was preparing to sell Toho shares.

He needs "Terraria" to have an explosive sales growth at the beginning of its release to recover funds as soon as possible.

Therefore, Qin Han asked the development team to work overtime and completed the DLC, which had a development progress of only 50% in early December, before Christmas.

Releasing a new DLC in advance is just one of the measures taken by Qin Han. His real killer is promotional methods. The DLC "Winter is here" has been purchased by players who have purchased "Terraria" during the STEAM Christmas special offer.

"Winter is Coming" is a DLC that can greatly expand the game content and enrich the game experience. Generally speaking, the price is as high as one-third of the price of the game itself.

Now it is free to players. Even if there is no discount, buying "Terraria" during the STEAM Christmas special offer is still a very affordable choice.

In this way, even if this game faces other heavily discounted games, it will regain the advantage of cost-effectiveness.

Qin Han believes that this move can boost the originally weak first week sales of "Terraria".

In this way, with a good start, as the reputation of players spreads, a virtuous cycle can be formed.

In this era of rising Internet and self-media, relying on word of mouth and word from players and spontaneous recommendations is much better than spending money on hard advertisements.

Correspondingly, if the game quality is not good, or the publisher himself commits a death, resulting in a collapse in reputation, it is likely to become a tragic situation where everything is lost and no matter how much you rescue it, it will not work.

For example, in another world, "Star Wars: Frontline 2" released by EA is like this.

This FPS game masterpiece with the most well-known science fiction IP has made great progress in terms of graphics and gameplay. It should have been a big seller, with a win-win reputation and sales.

Who knew that EA is worthy of being the worst company in the United States every year, and lived up to expectations and committed a great death.

If you add an unboxing system or something to the game, it’s fine. After all, micro-transaction systems are the general trend, and players have long been used to it.

The key is that in order to force krypton, EA sets many important game contents to be obtained by relying on krypton gold or heavy liver.

For example, if players want to use popular characters like Darth Vader in the game, it will take about forty hours of gaming if they don’t krypton gold.

This is like buying a beef burger, but only lettuce, tomato and cheese are included in the bread. If you want meat, you have to pay extra money to buy it.

Generally speaking, if a player spends money to buy a game, the manufacturer will at least show the main game content, and then add some content that will increase the fun of the game but will not affect the game experience too much as a krypton gold project.

If Star Wars: Frontline 2 was originally set as an important game character like Darth Vader, it only takes about ten hours to unlock the game, allowing players to experience the complete game content earlier. Then, the content of krypton gold is changed to additional content such as "Darth Vader Santa Skin" and "Rey Bikini Set", the game will not suffer so many bad reviews.

However, there is no reality. Because of one wrong step, "Star Wars: Frontline 2" was overwhelmed by negative reviews, and its sales naturally fell sharply, and it was basically impossible to save it. EA, which originally wanted to make a big fortune with this game, may be able to maintain a loss.

For the Qin and Han dynasties, it is naturally a good thing to have a lesson like EA.

As the saying goes, touching EA across the river. How to do this game company that makes players angry and resentful? Then it will do the opposite, and there will most likely be no problem.

In addition to the conscientious promotional method of "buying games within a limited time and getting a super value DLC", Qin and Han also had a variety of measures in public opinion propaganda.

Asking the navy to fight against wanton smear is only one thing. On the other hand, we have to strengthen publicity to let more players know that "Terraria" is worth buying by themselves.

Just passing the trials disclosed previously and the promotional videos at the TGA Awards Ceremony is not enough.

Qin Han picked up the phone and called a Swedish who was settling in the UK.
Chapter completed!