050 Double List
"No need to work so hard, I'll just take the bus." Xing Dawei smiled and opened the passenger door.
"Not a few kilometers." Lu Jian also opened the door and took the driver's seat. He didn't rush to start the car. He turned on the air conditioner and handed over mineral water. "I've been having a meeting recently, Uncle Xing."
"Hey, isn't this professional work on the committee? It's very troublesome to fly around." Xing Dawei was not polite, took the mineral water and took a few sips, then wiped his mouth and said, "I can help, but not TF, I can't serve that master."
"TF has left and is now working hard to create two newcomers." Lu Jian handed over a tissue, "In the current music scene, either rock or ode, I want to be in a direction of folk songs."
"Folk songs... are quite difficult to become popular, and they feel a little whining without any reason, and they feel like a silence. Of course, this is just the opinion of our mainstream critics." Xing Dawei took the tissue and wiped the sweat on his face. Looking at Lu Jian, he couldn't bear to hit him anymore, "But you are a sword and go astray. Xing Factory no longer has the capital to compete for the mainstream. It's okay to try a non-spoken goal. In fact, TF is also a direction, but those people really can't do it."
Lu Jian took the initiative to pick up the used tissue, and his face was full of shame: "I have to apologize again for this matter. I shouldn't let them do whatever they want. I should have swept the floor and went out at that time."
"Hey, it's true that you can help you do a good business." Xing Dawei sighed, looked at Lu Jian, recalling his father's appearance back then, "Oh... your father and I were both out of nothing back then, and we fought hard. After many years of hard work, we finally got a harvest, but we were too happy... You have to keep it steady, no matter whether it is success or failure, or a normal mind, it's no big deal."
"yes."
"Tell me about the new guy you want to push."
"There is absolutely no problem for people this time. The single will be released soon. I'm in a hurry to find you, mainly because I want to ask about the business model."
"It's easy to say, I can tell you everything." Xing Dawei raised his hand and said, "Let's open to the industrial park first."
"Yeah, I'm talking as I go."
Lu Jian then changed gears and supplied oil, heading south toward the Huayu Industrial Park.
Lu Jian had been thinking too much before, but Xing Dawei had no intention of avoiding him, and he was really going to fly around for a meeting.
Along the way, Xing Dawei said everything and quickly helped Lu Jiansu understand the profit model of today's music industry.
Overall, it is not much different from the previous life.
The biggest head, no surprise - selling copyright. The most important thing is the playback rights, which are paid by major music playback platforms. In addition, there are some trivial copyrights, such as covers, KTVs, etc., which account for a slightly smaller proportion.
Secondly, show and advertising. Artists accumulate fame through songs, receive announcements to various evening parties, variety shows, reality shows, company annual meetings, etc. Some artists with a strong sense of variety show will even gradually transform in this process. For example, in the past life, a rock singer who occupied half of the Chinese music scene successfully transformed into a comedian.
This is a pragmatic way to make profits, but Lu Jian doesn't like it very much.
Variety shows are variety shows, singers are singers—
Professionals should be allowed to do professional things, not famous people do everything.
The third way to make a profit - release singles and albums.
This is the duty of a singer, but now only a very small number of singers can survive by selling songs. As for those who buy albums, most of them are out of moral self-discipline or firm beliefs. After all, there are not too many such people.
In short, fame is the basis of everything. Whether it is publishing singles or albums, it is just to increase fame. In the eyes of capital, this is traffic. They will buy traffic and use traffic to attract everyone to pay attention to their products.
There are also subtle differences among the same. For example, some industry organizations are much more active than their previous lives and have the most heavyweight voice, which is somewhat similar to the American entertainment industry in their previous lives.
Here, the "Entertainment Commission" is the absolute authority in the circle. From the film rating to the Golden Melody Awards evaluation, nothing can be avoided. Fortunately, its authority comes from its fairness. Important matters are usually decided by the committee's votes, and the committee members themselves must be senior practitioners.
It is worth mentioning that each company has a maximum of three members. If it exceeds this number, it will require people to give up their membership qualifications, which is also to try to weaken the interests and groups.
This is a bit like a democratic parliament, trying to be relatively fair.
Looking at the pop music industry, the committee’s biggest authority is nothing more than two major music rankings in addition to awards.
The first is the "New Song Chart", which changes the list every two weeks, and each song only has a two-week exposure period. This is a list that gives new songs and newcomers the opportunity to show them, and the attention is relatively small.
The second is the "pop chart", where all locally released songs are included, and the top 200 most popular are selected. Although this list is very large, the main focus will be on the top 20.
The performance on these two lists will greatly affect the artist's rating and value, and will inevitably stimulate the popularity of the songs and the reputation of the artist. Even the copyright payment orders of several major music playback platforms will refer to these two lists.
There is no doubt that this is the simplest and clearest way to success.
But at the same time, the simpler the road, the more people there will be, and it will inevitably become a bloody road in the end.
"For newcomers, just look at the performance of the new song chart. It's almost done. The platform will give a reasonable offer. In your current situation, you can get a five-digit copyright fee, even if you are very successful." Xing Dawei said as he turned on his phone and checked it, saying, "You must be too late for the latest issue to be released tomorrow morning."
“What is the deadline?”
"Submit information online before twelve o'clock in the evening and upload singles."
"It should be too late." Lu Jian nodded, "That is to say, if I successfully vote tonight, then for two weeks starting from tomorrow, as long as the click rate, voting and other places are among the best, the song will be popular?"
"It's not that simple." Xing Dawei smiled bitterly. Lu Jian was too naive. "The new song chart is just a place to try out and a test field for loyal music fans. What really determines the fate is the popular chart."
"But if you want to perform well on the pop charts, you have to be at the top of the new song chart, right?"
"That's certain." Xing Dawei showed his phone to Lu Jian, "Look, there are tens of thousands of active songs on the pop chart, but there are only 53 new songs in this episode. The competition intensity is basically all over the world. If you want to occupy the position on the pop chart, you must at least be in the top three in the new song chart."
"Well, the top three should be about the same."
Looking at Lu Jian's inexplicable confidence, Xing Dawei couldn't help but sigh. This child is not bad, he is... he really doesn't know how to do things, and he doesn't think of himself correctly. He just finds someone to sing a song and goes to the top three? How can it be so easy!
Chapter completed!