Chapter 413 Marketing Strategy
Ten minutes later, in Tom Jackson's room.
"Chan, are you planning to record the recording and sales of the concert last night? I talked to the person in charge of Fuxin Shipbuilding Group. She said that the decision to decide whether to record is the right to do so." The three of them just sat down and said straight to the point.
Before Chen Chufan could reply, Mr. Chen beside him replied to him: "Of course, Mr. Jackson, I actually even have a complete marketing plan for concert discs."
Chen Chufan was shocked. He really didn't know that Mr. Chen had already completed the marketing plan for the concert CD in just one day. It was really a bit exaggerated, right? He couldn't help but look at Mr. Chen who was still alive beside him with inquiry.
Tom Jackson also seemed very surprised. Today he has been busy with Chen Chufan's new album being released tomorrow, and has not communicated with Mr. Chen. So at this time, he was quite interested and focused on Mr. Chen.
Chen Tai smiled and continued, "This marketing plan has nothing to do with me. In fact, it was handed over to me by Miss Su before leaving, or she would have prepared for it."
"Oh? Let's hear!" Tom Jackson immediately continued, and seemed to be more interested.
Chen Chufan suddenly heard Mrs. Chen mention Su Xiuqing and couldn't help feeling a little confused.
"Well, this marketing plan is like this. According to Ms. Su's plan, it is divided into three batches. The first batch adopts pre-sale method. Only 999 copies are sold worldwide, each priced at 9999 US dollars!" Chen Tai introduced.
"Wait, $9999? Oh, I'm frank, this is too exaggerated! The price is so high that no one will book in the end, which will hit Chen's reputation." Tom Jackson interrupted Mrs. Chen and interrupted.
"Listen to me! This is a collector's version that is limited to the global limited edition. The reason for pre-sale is to make a contribution to the three words of commemorative edition. Each of these 999 collections of collector's version will have a unique cover. There will be Chen's blessings on the cover and signed with a handwritten record. It is equivalent to a private customized record! Miss Su said, don't underestimate the purchasing power of those super rich fans. Ten thousand US dollars is really nothing to them! At least Miss Su will definitely order one!" Chen shrugged and introduced.
After listening to Mrs. Chen's introduction, Tom Jackson didn't say anything more, but just nodded silently to Mrs. Chen to continue introducing. Chen Chufan was wandering around without any statement.
"The second batch will be released one week after pre-sale. This batch is also exquisitely made, with a limited edition of 9,999 pieces, each priced at $999! This batch is prepared for fans who have some small money. You know that Chen has not participated in any signing activities so far, so his signature must be very popular. After purchasing the CD, this group of fans will record the fans' information from the sales point. We will mail Chen's exquisite postcard signed by himself to the door!" Mrs. Chen continued to introduce Su Xiuqing's marketing ideas.
"$999? A CD plus a postcard?" Tom Jackson pondered for a moment, and continued to ask without comment: "Okay, what about the third batch?"
"The third batch will be released after the second batch is sold out. It is an ordinary CD for sale to the public. The price can be referred to Chen's album price. The entire marketing plan is probably like this. However, Miss Su has another suggestion, I don't want to comment!" Mr. Chen said hesitantly.
"What suggestions? Let's talk about it?" Mrs. Chen's hesitation aroused the interest of Chen Chufan, who had not spoken, and asked for the first time.
"Make a pirated copy by yourself!" Chen Tai shook his head and said.
"Pirate yourself?" Chen Chufan and Tom Jackson exclaimed at the same time.
"Yes! According to Miss Su, the pirated market always exists. This is related to the consumption habits of fans. Fans who are willing to buy genuine products will not buy pirated products, and fans who are used to enjoy pirated products will definitely rarely pay attention to the genuine products. So instead of letting others pirated products, it is better to steal them yourself! She also did some calculations with me on the phone. The production cost of a pirated CD is only about fifteen cents. However, Chen's concert CD wholesale price can definitely be sold for more than fifty cents. Although the single piece is not profitable, the amount is... "Obviously, Mrs. Chen didn't want to say much about the topic of pirated products. She just clicked on it.
"Xiuqing called you before the concert tonight?" Chen Chufan suddenly asked.
"Yes, I received this call when you were having dinner with your little girlfriend!" Chen Tai nodded.
Chen Chufan was silent. Obviously, Su Xiuqing was giving advice to himself in a different way. For 2 billion US dollars, although these are just small money, everyone knows that if you want to make money, the starting capital is often the most important thing.
"Then do it like this! Come and help me!" With this idea, Chen Chufan immediately made a decision.
"Wait, I have no objection to the previous marketing plan, but it is illegal to make pirated copies by myself! I will go to jail! And once it is spread, Chen's reputation will be completely ruined! I don't agree!" Tom Jackson immediately opposed fiercely after hearing the conversation between the two.
"Ms. Su said that we won't let us come forward to the issue of piracy. She has arranged everything, and pirated CDs will not be produced and sold in countries with complete copyright regulations!" Chen Tai said, spreading his hands and said.
"Okay, then why not let's talk about the authentic sales issue. I basically agree with this marketing strategy. I hope it will be our Universal Records as the agent..." Tom Jackson was interrupted by Chen Chufan's words when he spoke his thoughts.
"These are all small things. You can talk to Mr. Chen slowly. I will say goodbye first. In addition, I will have to rest for about a week. See you in Hong Kong at that time!" Chen Chufan said goodbye.
He doesn't want to interfere in detail. His specialty is just music. As for the two of them about contract negotiations or record marketing, he is not interested in listening.
"Okay, then the phone will remain on, so that I can ask for your opinion!" Chen Tai nodded and said.
"Chan, actually I have something else. Your contract was only signed for two years. I think I should prepare a new contract for you!" Tom Jackson said.
"Uh?" Chen Chufan was stunned, "No hurry, it's still early. It's not too late to discuss this question after I return to Hong Kong Island!" Chen Chufan replied. Obviously, it's not a good time to show off with Tom Jackson. He is preparing to withdraw from the pop music industry after the contract expires.
"Okay, then goodbye. I wish you a perfect vacation! But don't be too obsessed with it! Tomorrow is the day when your new album is on sale. Don't you want to make a prediction in advance?" Tom Jackson nodded helplessly. According to the abnormal contract, Chen Chufan enjoyed a high degree of freedom, and he did not even have the right to let Chen Chufan give up his vacation.
"Sales in a single week exceeded 10 million? What do you think of my prediction?" Chen Chufan said casually.
"Okay! When I didn't ask anything, go and enjoy life well, Chen!" Tom Jackson spread his hands and faced Chen Chufan's casual prediction, he could only answer this way. If he could exceed one million in a single week, he was already a top singer. In Tom Jackson's memory, the best-selling record in the history of M was only sold for more than two million copies in a single week.
The sales volume in a single week exceeded 10 million? He can only think that this is a joke, but who can't make it true if anyone tells a joke?
...
Chen Chufan left Tom Jackson's room and went back to his room. As soon as he opened the door, he saw Xiaoxi talking on the phone with a frown. When Chen Chufan walked into the room, the little girl made desperate gestures, signaling Xiao Chen not to speak.
"Hey, dad, I said we really didn't do anything last night, we just drank and chatted together!" Chen Chufan looked at Han Xiaoxi, who was also guilty. It was obvious that the little girl was dealing with his future father-in-law.
"He! Didn't he say that he hasn't returned to the hotel yet to attend the press conference!"
"Okay, okay, I'll go back in a few days!"
"Okay, I'll ask you when the time comes. If he has time, I'll ask him to go back together!"
"I'm not a child anymore? What else do you want to send someone to? Hey, puff, hey, what's going on? What's the matter? What's the signal?!" Han Xiaoxi pretended to make some noise at the phone, and then hung up the phone without hesitation. Then he blinked his eyes and looked at Chen Chufan sitting beside him pitifully.
"What should I do? The news that we spent the night in a room last night was spreading to China. My dad said, let you go to my house with me!"
"Oh! Then go, you always have to show off with your dad!" Chen Chufan responded in a silence. This is a question he could not avoid. It's just that the domestic media people are too dedicated, right? But it's just that a gossip can spread back so quickly?
"Then when will we set off?" Han Xiaoxi continued to ask with a bitter face.
"You finally went abroad. I'll take you to play in M Country for a few days first! Maybe we can play for a few days before going back, and your father's anger will be more relieved!" Chen Chufan suggested.
"That's right! Then I'll follow your arrangements. By the way, the news said that your album will be on sale tomorrow. Are you really not going to do some promotional activities?" Han Xiaoxi nodded, but asked again.
"There is nothing to promote. Fans can buy it if you don't promote it. If you don't buy it, you will just promote it. Besides, I'm almost exhausted during this period. Take a good rest. The combination of work and rest is the king!" Chen Chufan said indifferently.
Indeed, for Chen Chufan, his albums have never been deliberately promoted on the day they were released, but the sales of each album are quite gratifying.
"Then where are you going to take me to play?"
Chapter completed!