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Chapter 674 Short-term and long-term goals

After Pierre Ebola's words were translated, everyone on the Chinese delegation was stunned.

Xu Guangyuan and Wang Jintao's two straight-minded personalities are so wide that they can swallow a fat cow.

No one expected that Zhao Guoyang's obvious "exaggeration" words would make Bombardier's big shots pay so much attention.

Of course, Zhao Guoyang didn't know the doubts in his companions' hearts.

After Pierre Ebola asked the question about the response, he sat up straight and said with a smile: "In fact, it is not difficult to change the current situation where Bombardier is relatively weak in China."

"First of all, we both have a good foundation for cooperation before. Further deepening cooperation is just a matter of going with the flow!"

Zhao Guoyang stretched out his two fingers and gave an example: "Your company wants to change the status quo, but there are only two methods. The first is to increase investment in our Chinese market. For this investment, I should not only be limited to the transfer of technology and the sale of patents, but more importantly, to build a joint venture factory!"

Zhao Guoyang said seriously: "Only when your company has built a branch in China, can you send experts regularly to our domestic joint ventures for technical guidance and management guidance."

"At the same time, building a successful joint venture will have the opportunity to send Chinese technicians to several branches of your company for training."

Hearing this, Bombardier Aerospace Group President Calderon said with a frown: "Mr. Zhao, your idea is good, but it seems that there is no tangible benefit to us Bombardier!"

After hearing this, Zhao Guoyang laughed: "Mr. Calderon, your statement is biased."

"That's right, after your company built a factory in China, such technical exchanges will not be of great benefit to you. But if such technical exchanges can continue, you will find that there will be too many benefits to your company!"

Looking at Calderon's puzzled look, Zhao Guoyang smiled and explained: "First of all, frequent technical exchanges are enough to ensure that in terms of product manufacturing systems, China's factory is at the same level as Bombardier's factories in other parts of the world."

"Well, this is indeed a benefit!" Calderon was stunned for a moment and said in a realistic manner.

"Secondly, when your company builds a factory in China, it should not only look at short-term goals, but long-term goals."

"The short-term goal is to gain popularity and create benefits in our Chinese market. There is nothing to say! And what is the long-term goal?" Zhao Guoyang looked at Calderon with a smile.

After hearing Zhao Guoyang's question, Calderon was a little aphasia.

He said "Yeah, yeah" for a long time before he tentatively said: "The long-term goal should be to compete with opponents like Boeing, McDonald, and Airbus, right?"

Calderon is the president of Bombardier Aerospace Group. His eyes naturally focus on aerospace rivals.

After he finished speaking, Zhao Guoyang clapped his hands and said, "That's right, Mr. Calderon!"

"As the most dynamic market in the world in the future, I can tell you responsibly that Huaxia ranks among the top in the world in terms of railway operations and aerospace product demand."

"Considering that America has two aerospace industry giants, Boeing and McDonald, I dare even assert that China is the biggest demander of these two industries at this stage!"

Zhao Guoyang's words are very clear.

Although the American market is the biggest, it is true that people can be self-sufficient in these two major industries, and it is absolutely impossible to purchase equipment from competitors "Bombardier" and "Airbus".

Under this circumstance, China's huge market has become the focus of competition among many railway track manufacturing companies and aerospace companies.

Seeing that Calderon seemed to understand his meaning, Zhao Guoyang continued: "So I think that your company's long-term goal of investing in and building factories in our China should be to improve the competitiveness of the company in the international market, especially to use high-quality products to meet the needs of the Chinese market and some small surrounding countries."

"If you want to achieve this long-term goal, you only have technology transfer and no communication between technicians, it will definitely not work!"

Zhao Guoyang's in-depth explanation made several senior executives of Bombardier Company illuminate their eyes.

Before today's meeting, these Bombardier bosses were not very interested in the Chinese delegation.

At best, it was just to give Mayor Laura and Director Mark face and reluctantly come out to greet him.

However, after listening to Zhao Guoyang's highly inflammatory words, both Pierre Ebola and several other senior executives have already taken the inspection team seriously.

Especially the young leader of the inspection team, he was the focus of everyone's attention.

After a silence, Samuel Carter, president of Bombardier All-Terrain Vehicle Manufacturing Company, looked at Zhao Guoyang with burning eyes and said, "Mr. Zhao's words are really impressive!"

"I personally agree with these views you just explained. From a long-term perspective, the world's machinery manufacturing giants should strengthen cooperation with China, a major country with a huge market."

"It's just that our ATV Manufacturing Company, and Mr. Dussel's rail vehicle design and manufacturing company, Mr. Calderon's Aerospace's products are essentially different."

"Our all-terrain vehicle manufacturing company attaches more importance to the high-end market and is an area with outstanding consumption capacity. In this regard, your country may still lack it!"

Samuel Carter's words are honest. Indeed, the price of Bombardier's all-terrain cars is too high, and it is far higher than that of other competitors among similar products, which discourages the general public.

It is no exaggeration to say that in the all-terrain vehicle industry, Bombardier is one level, while many other all-terrain vehicle manufacturers such as "Polaris" and "Bordeer" are another level.

There is no competitive relationship between the two at all.

Bombardier all-terrain cars face only one problem from beginning to end, that is, the price is too high.

In this regard, Samuel Carter's all-terrain vehicle manufacturing company faces different problems than Bombardier's other two major industries.

Samuel Carter's meaning is very clear. Even if his all-terrain vehicle manufacturing company is built in China, he will not sell a few more vehicles.

The reason is very simple. As for the current average consumption level in the Chinese market, few people can afford a car. How could someone spend several times the price of a car to buy a Bombardier all-terrain car?

Samuel Carter's words were undoubtedly considered from his own perspective, and what he said was reasonable.

Just as Pierre Ebola and Dussel and Calderon was thinking about how the young Mr. Zhao would argue, Zhao Guoyang calmly said another thing.

"Mr. Carter's concerns make sense. Your company's all-terrain vehicle is unique in the world's all-terrain vehicle industry!"

"In this regard, even if your company sets up a branch in our China, it will not have much effect on developing the market."

"But there is one problem that Mr. Carter may not have considered..." Zhao Guoyang smiled and looked at Samuel Carter.

"Oh? What's the problem? Please tell me bluntly!" Samuel Carter said with hope.

While Samuel Carter was looking for the answer, Pierre Ebola and others also looked at Zhao Guoyang with attention.

Obviously, these bigwigs are also very interested in the ideas that Zhao Guoyang will explain.

As for the Chinese delegation, Kong Xianchao, Li Haoping and others stared at Zhao Guoyang without any hesitation.

Everyone wants to see what amazing words does this Researcher Zhao have and "scam" these foreigners!

It became the focus of everyone by accident, and Zhao Guoyang was used to it.

He took a sip of water and said calmly: "The brand value and technological leadership of Bombardier ATV are not to mention."

"Whether it is smart throttle control or unique low steering gear ratio, including the rear suspension system that operates independently from driven torque, they are incomparable to other all-terrain car manufacturers at present! And these also constitute the unparalleled brand value of Bombardier all-terrain cars."

Zhao Guoyang took a breath and continued: "I think that even if the Bombardier all-terrain vehicles with so many advanced technologies have not made any progress in five years, no company has the tendency to catch up."

"However, a very realistic problem is also placed in front of your company! Bombardier all-terrain vehicles have the highest quality and technology in the world, but its profitability is not the first among the same type of manufacturing companies. I don't even think the top three are squeezed in!"

Listening to Zhao Guoyang's merciless words, Pierre Ebola and Samuel Carter were both a little embarrassed.

Zhao Guoyang did not stay on this issue for a moment. After pausing for a while, he continued to say: "Of course, the difference between Bombardier's high-end strategy of all-terrain cars and these competitors in sales is obvious."

"What I want to say is, why can't your company change its thinking a little and focus on low-end all-terrain vehicle products?"

After hearing this, Samuel Carter seemed to understand something.

He was blinded with his eyebrows, as if he was thinking about something seriously.

When Samuel Carter bowed his head and said without saying a word, Pierre Ebola began to speak: "We Bombardier have considered it before entering the low-end market. The temporary benefits may increase. But that is undoubtedly a damage to the value of the brand."
Chapter completed!
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