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Chapter 55: "Counter-Strike" is on fire

When faced with new things, there are always people who sing well and swear badly. From the standpoint of Vivendi's senior executives, they are the least who want Blizzard to start.

Because once that comes, they will be ridiculed by the outside world. They are laughed at their short-sightedness and have no investment vision.

After hearing this, President Adrian sat in his seat and did not speak. He always felt a bad premonition in his heart, but he just couldn't say it.

However, what neither of them noticed was that when the Blizzard website released the pre-sale news of "Counter-Strike" on its website, Google's search engine also displayed the information to users at the same time.

This display is directive, and any user who has searched for the game will see it, which has increased the exposure of pre-sales.

Including Amazon's shopping platform, pre-sale products from "Counter-Strike" have also jumped out. Users can pre-order CDK directly through Amazon, which increases part of the traffic.

There is also his VK video website, which has daily traffic and existing user base. Even Mawei has issued an advertising fee and rented out many front pages of game information websites...

No one knows better the Internet's operating methods than Mavie.

The multi-pronged approach to traffic diversion made "Counter-Strike" sell 20,000 copies in just four hours on the night of pre-sale! That is 560,000 US dollars!

In the blink of an eye, I made back the money from the T-90 tank and the C4 bomb!

The key is that the number of 20,000 copies is still rising! At about 6 am the next day, it broke through the 30,000 mark! The results are so good that even the media can’t understand it!

At 9 a.m., in the conference room of the headquarters of Vivendi, France, President Adrian looked at the screen on the projector without saying a word. It showed the sales figures of Blizzard's "Counter-Strike" pre-sale website. For every CDK sold, the website's 200,000 inventory will be reduced by one.

It has now been reduced to 158,000 copies, which means that from 8 pm last night to 9 pm today, in just 13 hours, Mawei's Blizzard Company has sold 42,000 copies of cdk, with a total amount of 1.176 million US dollars!

On both sides of the conference table were Vivendi's shareholders and senior executives. Like President Adrian, they looked at the decreasing numbers without saying a word.

Almost a minute later, Adrian reached out and rubbed his swollen temples, and then asked the senior officials, "Tell me, what's going on?"

The senior executives of Vivendi looked at each other. No one knew why Blizzard, which was originally in decline, turned into a hot commodity in less than a month! With such a popularity level, 200,000 cdks worth 5.6 million US dollars can be sold out in one month. This is half the price they sold Blizzard Company!

The key is that this is pre-sale. To put it bluntly, it’s just a waste of money! It’s even harder to play with them than Vivandi!

Seeing that there was no answer from the audience, Adrian turned his head to look at Vice President Lyon. He clearly remembered yesterday that Lyon was still talking nonsense in front of him, "No player will spend money first to buy a game of uncertain quality."

So Adrian frowned and asked Lyon, "Come and tell me what's going on? How did you inspect Blizzard?"

Lyon, who was sitting in pain, had cold sweats on his back. He didn't expect that things would turn like this. He originally sold Blizzard Company, but the board of directors praised him. But in a blink of an eye, the guns were all aimed at him. What's this?

"This... Chairman, I didn't expect that the person named Mavie might have this game in his hand..." When Lyon spoke, his mind was full of the scenes when he met Mavie. I have to say that this white Russian young man is really capable. He was killed by the company that was obviously declining and exhausted, and he was simply a hat trick!

The company has been transferred, and it is a legal process. Now France's Vivendi wants to renege. They can only watch Mavie's Blizzard Company, and they have made a lot of money before the game has been released.

And they also miscalculated the popularity of "Counter-Strike". Selling 200,000 CDKs is a piece of cake for it, and it was sold out in less than two weeks. Many players who were late for the news and did not grab the CDKs left messages in Blizzard forums, strongly demanding additional issuances.

"Damn it! I finally convinced my parents to borrow a credit card to buy me a CDK! I didn't expect it to be sold out so soon!"

"Two of my friends are showing off to me. They have grabbed it, but I haven't. I strongly ask to sell more!"

...

Because the enthusiasm of the players is really high, Mike, the Blizzard president who saw the comments in the comment area, called Mawei very happily, "Hey, Chairman Mawei! I am Mike, the 200,000 CDKs from "Counter-Strike" have been sold! Now the company's customer service department has reported that many netizens asked us to issue additional issuances. Do you think about this matter? "

Ma Wei, who received the call, had already arrived at Washington Airport by a special plane. "Another 300,000 copies will be issued, and this time it will not be released after the game is launched."

Ma Wei is well aware of the essence of hunger marketing. Just like a certain fruit mobile phone was sold in China, it was clearly stocked, but it was sold in limited quantities. What it wanted was to attract users' appetite.

However, the key is that the game "Counter-Strike" has a good concept, and the promotion is powerful, and the video is shocking, which immediately catches the attention of players.

"Okay! 300,000 copies, I'll let the technical department arrange it now!" President Mike really admired Mavie's methods. Not only him, but also employees No. 70, all Blizzard Company, now have a very good impression of the new boss.

To put it simply, Ma Wei relies entirely on his own to lead Blizzard Company out of adversity. This alone is more than a thousand times better than his old boss Vivendi!

Therefore, any strategy proposed by Mawei now is almost unconditionally implemented by Mike and others without any concerns.

After talking to President Blizzard, Mawei took his Hummer convoy and left the airport. At this time, a text message from Jennifer came from his phone, "Have you got off the plane? I'm waiting for you in the Marriott Hotel."

When Ma Wei saw the news, he almost thought wrongly, "Then I'll come and pick you up."

"Yeah, okay, see you then." Jennifer asked Mavie to meet at the Marriott Hotel because she had afternoon tea with her best friend.

Mavie put his phone aside. To say that this fool phone is not as useful as a smartphone. It has neither the function of taking pictures nor the Internet entertainment.
Chapter completed!
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