Chapter 416: Lamborghini Urus, Ma Wei's turn of the tide
"Three presidents, please be careful and let me finish it first. Everyone knows that with the addition of the WTO, the domestic automobile industry will be affected by the world. Although the tariffs on imported cars are a barrier to protect domestic cars, this does not mean that such a large domestic market will be free from the influence of foreign car companies."
"Once domestic automobile companies choose to cooperate with foreign companies such as Mercedes-Benz, BMW, Volkswagen, etc. on a large scale. But in the end, they didn't learn any technology and only helped others make wedding dresses. Then this will lead to the imported cars that were originally expensive in China no longer have price disadvantages. On the contrary, they will gradually squeeze out local automobile companies... In the end, we can only watch others make big money in the market, while we can only make insignificant small money through OEM."
Ma Weixiao was moved by his emotions and said in the conference room. The high-end imported cars currently on sale in China are twice or three times more expensive than in the next 10 years. The big reason is that the tariffs on imported cars and the low production volume of domestic cars have made cars a rare item.
The three auto group bosses present were seriously thinking about what Ma Wei said just now. As for the boss of Dongfeng Auto Group who communicated with Ma Wei in advance, Lamborghini, a subsidiary of Ma V Group, had cooperated with him in a low-key manner to open a new factory as early as the previous year.
Therefore, the new "Lamborghini" automobile factory located in China has officially started production long ago. Including the Maserati purchased last year, it is also preparing for the construction of the factory.
"Then Mr. Mavie, according to your opinion, if a British automobile company is unwilling to share technology in the end, today's negotiations will be out of the question, right?" The boss of FAW Group, to be honest, doesn't want to give up this opportunity.
However, what Mawei said just now is indeed very reasonable. Once they do not require sharing technology and cooperate with foreign car companies, in the future, in such a vast domestic market, they can only watch the British, German, American, and make money. And they can only make small profits from OEM processing and assembly.
The key is that such efforts and sacrifices will never be rewarded in the end. Foreigners’ core technologies are still firmly in their own hands and will not be shared at all.
"Three presidents, you don't need to worry too much. I believe that within three to five months, British auto companies will figure it out." Ma Wei said in public lightly.
Fortunately, his influence in China can convince the bosses. Otherwise, if another person dares to boast about Haikou like this, the three bosses of the automobile group would definitely not believe it...
"Okay, Mr. Mawei, it seems that I have to do this first." FAW Group, Shangsha Automobile Group and three other presidents had to follow someone's advice and agree first. If within five months, British car companies will still be unwilling to share technology with the country. Then they will talk about it later.
After all, he still has to give him some face. After all, Ma Wei was quite capable of returning 8 national treasure-level cultural relics to the British Museum a while ago. Everyone believes that he should be able to handle this matter well and will not be fooled by the train.
After the three auto group bosses left the conference room one after another, they saw the Dongfeng Group boss who had not spoken aside, whispered to Mawei, "Mr. Mawei, what method do you plan to use to get the three British auto companies to complete as you imagined? Could it be the Lamborghini Urus that will be mass-produced soon?"
The president of Dongfeng Group and Ma Wei are also acquainted with Ma Wei. The two met each other two years ago and jointly established the "Lamborghini Hangzhou New Factory". This modern automobile factory is the first luxury sports car factory in China to be jointly built in history.
However, because I was relatively low-key at the time, and I did a good job of confidentiality, only relevant industry insiders knew the details.
The Lamborghini Urus he mentioned was the top sporty luxury sports car that was known as the fastest SUV in the world in his previous life, and instantly killed Porsche Cayenne. This concept SUV was originally planned to be put into production in 2012. However, in this life, due to Mavie's intervention, he was advanced by 9 years.
In this way, we can compete with Porsche's latest Cayenne in 2002 and become the strongest king of SUVs.
"That's right, as long as they are envious and jealous, I believe they will figure it out soon. Once that happens, the entire automobile market will have a chain effect. Not only British auto companies, but also German auto companies and French auto companies will share their core technologies due to the situation." Ma Wei smiled after saying that.
The new Lamborghini factory in China is very large in scale. This can make up for the efficiency of the Italian factory. Moreover, domestic engineers are very down-to-earth and hardworking. Compared with Italians who don’t like work and only like to watch football and opera, it is more than just a little better.
This is why the number of limited sports cars for Lamborghini and Ferrari is always so rare. Compared with the 918 units of the Porsche 918 globally, the 270 units of the Bugatti Veyron is simply a terrible one. The profits obtained by a German Porsche model are extremely rich. This also allows its company to have more money to acquire other car companies.
...
A month and a half passed in a blink of an eye. When Lamborghini built a new car factory, it produced and assembled the first mass-produced Lamborghini Urus.
The president of Dongfeng Group told Ma Wei the first time that this good news was, "Hey, Mr. Ma Wei, let me tell you a very good news! The first Lamborghini Urus produced in the new factory has reached the standard in all aspects! It is expected that in two weeks, each production line can be adjusted and put into production with all its efforts! At that time, we will also promote this concept SUV across the country!"
Unlike previous sales strategies, the Lamborghini Urus developed by Mavie did not do any publicity work at all in the early stage. Including concept models, it was not exhibited in the industry. Unlike other car manufacturers, once they developed a new model, they couldn't wait to offer their treasures...
"Okay, I understand, there is no problem with pricing, right?" Ma Wei asked in a faint tone on the phone. This achievement can be considered a great improvement for the current Dongfeng Group. But for Ma Wei himself, even if he has taken a small step, there is nothing to be too excited about.
"There is no problem with pricing. Mr. Mawei, very competitive!" said the boss of Dongfeng Motor, who answered extremely happily.
Chapter completed!