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Chapter 153: Taobao, Alipay Online (for Hjz666 Leader 10/16)

"I don't think there are a lot of investments of US$30 million. I'll talk about these amounts later. Are there any detailed explanations for the establishment of the c2c platform?" Ma Wei turned to Boss Ma and asked.

How much money is invested is not the most important thing, the key is to get the right method.

"Yes, Mr. Ma Wei, the information is here." Boss Ma asked his assistant to bring a document about strategies and plans to develop the field of c2c e-commerce.

Ma Wei took the information casually and then looked down. The content in front of him was discussed by Alibaba senior executives working overtime over the course of two days.

Therefore, some places have relatively simple considerations, while others have obvious business models that imitate ebay.

For example, "limited time shooting****, such as "product payment" (Alibaba's payment on the shelves is cheaper than ebay), and for example, the platform name is "Baby Shopping" and so on...

Ma Wei was serious and read all the information. Then he didn't know what expression he should use to close the file again.

Boss Ma and Alibaba's senior executives saw that Ma Wei's expression seemed to be very good, so they tried to ask him, "Mr. Ma Wei, what do you think of these plans in the information?"

Seeing everyone looking at him, Ma Wei had to regain his memory in his previous life and said to everyone, "Well... about the name of the c2c platform, don't call it baby buys it, it feels like selling baby products. I've thought about it before I came, so I'll just call it Taobao."

"As for the countermeasures in competing with ebay, it doesn't have to be as complicated as the one written in the document. His product is charged for the shelves, which is the same as Americans, but it is not applicable to China."

"And his domestic payment model does not have anti-fraud protection measures for sellers, that is, delay payment. So as long as we Taobao adopt the full free fee mode in the early stage and create another payment platform similar to Paypal to adapt to the domestic market, we should be able to force the other party to the dead end."

"Oh, by the way, the name of the payment platform is just called Alipay!" Ma Wei told Boss Ma and eighteen Alibaba partners in this life with all the advantages of Taobao in his previous life.

When Boss Ma and others sitting in front of him, he felt a little shocked. He kept opening his eyes wide and looking at Ma Wei! It seemed like he was looking at some national first-class protected animal! For example, the national treasure giant panda... snow leopard, and sika deer...

"Ahem! Don't look at me like this. You can mention any opinions." Ma Wei coughed awkwardly. He didn't deliberately show off in front of Alibaba's high-level positions. Instead, the solutions they provided really need improvement.

Some of the Alibaba partners present originally thought that Mavie’s most awesome thing was because of his much money. But after listening to his previous insight, the partners completely stopped thinking so!

"Taobao? This name... seems to be much better than our baby!" A female partner couldn't help but say what she said on the spot.

"The preliminary handling fee is free, this is amazing! It is indeed very suitable for our domestic market! Why didn't we expect it at the beginning? We insisted on imitating the ebay..." A male partner next to him couldn't help but pat his thigh and said.

"And Alipay, this is also very good! It just so happens that ebay's paypal payment platform has not been introduced to China yet. We can seize market share in advance!"

...

Listening to everyone's enthusiastic speeches, Ma Wei knew that they were on the right track. With the continuous addition of senior management, the prototype of "Taobao" in this life was finally without deviation and gradually improved...

Boss Ma looked at Ma Wei, who was sitting at the conference table without blinking. He was very confused about why Ma Wei, a Russian businessman, knew the domestic market better than them...

Whether it is the free psychology of Chinese people or the appealable trading platform like Alipay, it is all more in line with the Chinese market than ebay...

...

A month later, the Taobao platform was officially launched, and a free whirlwind directly blew up in the country!

Its free fee model has successfully attracted buyers and sellers from all over the country, especially those who originally shopped on the ebay platform, and were also attracted by Taobao!

In addition to the temptation to exempt handling fees, Taobao also spreads various advertisements across the country (mainly first-tier and second-tier cities)!

Whether it is major TVs or major radio stations, even street billboards, bus advertisements, etc.

Almost overnight, the name "Taobao.com" appeared in front of Chinese people like mushrooms after a rain! It made people remember his advertising slogan very deeply, "Taobao.com, Tao, Tao, Tao, Tao, you like it!"

With the powerful traffic diversion of advertising, Taobao has just been launched for seven days, and the average daily visits exceeded 80,000 people! This data is almost instantly killing large shopping malls in some cities!

It directly caused batches of sellers to come to Taobao to register one after another, and did not miss such a good business opportunity easily.

With buyers and sellers, the rest is naturally logistics and after-sales service. Alibaba has long had experience in this regard, so they found two reliable logistics and express delivery companies to sellers so that they can better send goods.

As for the after-sales part, Taobao's unique positive review model, negative review model, plus store deposit model can allow buyers to understand the seller's credit and strength a little before the transaction.

If someone is found selling counterfeit goods on the platform and cheating consumers, then Taobao’s regulatory authorities will quickly deal with it... and return the money from the buyer to Alipay without any hesitation...

Two weeks after Taobao was officially launched, the daily visits have exceeded 115,000! The daily transaction volume has also increased a lot compared with the first few days. It has been able to steadily exceed 450,000 yuan/day. Moreover, this number is still growing in a geometric manner as the traffic increases! It has grabbed eBay China and many resources!

Not only these significant data, domestic netizens' evaluation of Taobao is also significantly higher than ebay China.

A netizen with an id of hjz666 commented: "I have bought things on Taobao and ebay. Not to mention the quality of the product, just talk about this Alipay on Taobao! The transaction is very safe, and you will pay after confirming receipt. Don't worry about buying it."

A netizen with an ID named "Dumplings with the Sun": "Don't ask anything, I have deleted the ebay website from my favorites, and I will only buy things on Taobao in the future! Alipay is so easy to use, and I am not afraid of being deceived!"
Chapter completed!
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