The rain fell all night.

The huge Los Angeles is shrouded in water, and the temperature has dropped a lot.

The 103,000-seat Los Angeles Memorial Stadium gathered thousands of spectators. They were enthusiastic and looked forward to the upcoming NFL game.

One side of the game is the home team Los Angeles Rams.

In a certain audience with a great vision, Evan and his group of like-minded friends were talking and laughing.

Well, don't get me wrong, they are just members of the high IQ club "Planet Walker House".

Uh, Audrey is the only exception.

Evan, the four major competitive sports leagues in the United States, is most familiar with the NBA because of Yao Day.

The NBA has taken shape earlier than in history because of Evan's tips. Since this year (1949), the predecessor BAA and NBL have completed the merger. Currently, the NBA has as many as 17 teams, attracting many fans to watch the game.

As for the other three leagues, NFL who plays rugby, MLB who plays baseball, and NHL who plays ice hockey, Evan has only heard of the name.

What Evan didn't know was that among the four major leagues, the NBA is a real minor, not only the shortest history, but also the lowest commercial value.

The NHL, founded in 1917, MLB was founded in 1903, and the NFL he was watching was founded in 1920.

The Los Angeles Rams are a young team that moved from Cleveland to Los Angeles three years ago. But its strength cannot be underestimated, otherwise it would not have been remembered by Los Angeles people in such a short time.

Among Evan's friends, Orville Caldwell is obsessed with football. Today's group viewing was his suggestion.

Unfortunately, due to the weather, they did not enjoy enough exciting games.

Although the Los Angeles Rams finally won the game.

Because he couldn't have fun, Orville was disappointed. After the game, he led everyone to the bar for fun.

Evan was unwilling to make trouble anymore and tried to leave with Audrey as an excuse, but Audrey personally dismissed her face.

Finally, they went to a bar that was not rambling.

Tasting a few cocktails and listening to the melodious saxophone music, everyone chatted one by one.

Their topics, from the beginning, were strange aliens, UFOs, and unconsciously moved to the current competitive sports.

Orville naturally praised the NFL, believing that his appearance allowed football to develop rapidly.

Werner Boris Risenfield, a former classmate who is now two years lower than Evan, thinks that ice hockey is more enjoyable and makes people watch it more exciting.

As one of the two and a half people who have left the campus, Rick's view is not limited to whether it looks good or not, but rather its commercial value.

"Among several large-scale competitive sports leagues, MLB has a long history and a good mass base in the NFL, and their value may be not low in the future."

"Oh, that's right? In that case, why don't our bankers buy a team to play with?"

This question with a hint of joke was asked by Evan.

Rick shook his head and replied, "Evan, you said everything, I'm a banker."

"Bankers never get into areas with huge risks. I just say it has commercial value, and I don't say he can make money easily."

Warner agreed: "That's true. Although some of the games organized by these leagues are really popular, they are not like this every game. We outsiders may look at them very glorious, but it may not be necessary for them to be inside."

"After all, there are definitely a number of people who can really spend money to watch the game every week."

Warner's statement was endorsed by many people.

Jack Parsons, the oldest among the crowd, shook his head, glanced at Evan, and said, "I think, as long as the sports league is operated well, it will definitely be a business that makes money."

Warner and others asked him why.

Parsons couldn't explain it clearly for a moment, so he had to say, "I think Evan must agree with me, why don't he tell me?"

So everyone's eyes suddenly focused on Evan.

Rick asked with curiosity: "Evan, is that true?"

Evan nodded, “It’s true.”

"The reason is actually very simple. The way for sports leagues to make money is no longer limited to the ticket revenue in every game."

At this time, Audrey suddenly interrupted, "If you don't rely on the tickets, what else can they rely on?"

Evan answered the question and answered questions and said, "First of all, it's advertising..."

"Yes, why didn't I expect..." Rick just heard the beginning and said, "There are so many people watching a game, which is a natural publicity resource."

"Then what?"

Evan didn't care, and wanted Rick to explain it clearly for him.

"Then, I'll have something to do with Audrey."

Audrey pointed at herself, "Is there any?"

"Of course!" Audrey's cute look made Evan unable to help but grab her hand and rub it, "Don't forget, what are you learning?"

“Design? Clothing?”

"Yes!" Evan nodded, "Of course, to be precise, it's not just clothing, but everything related to the team, such as the team's uniforms, sports goods, endorsements of celebrity players, etc."

“I call it the development of surrounding resources.”

"Look at Orville's clothes and ball caps, it's the system of this business model."

Orville, who was named, looked at the short-sleeved T-shirt on his body and opened his mouth foresightedly.

"In the end, there is actually another way to make money, but it is not yet mature."

“What is it?”

Everyone asked in unison.

"Speak quickly, don't keep it aside." Audrey gently patted Evan on the shoulder.

Evan looked at Audrey with resentment, can't I let me enjoy it for a while?

"Well, okay, let me tell you...it's actually the value of the TV broadcasting rights."

It was the first time that everyone heard about the concept of TV broadcasting, but they quickly understood what this meant.

"In fact, live sports broadcasts were realized as early as 1936, at the Berlin Olympics in Germany that year. The United States also held a live TV sports event on May 17, 1939. It was a baseball game and broadcast by CBS."

"In the future, compared to the scene, the majority of the audience will watch the game on TV. After all, there are only a few seats on the scene. And watching at home is cheap, and you don't have to endure the bad viewing environment on the scene. Of course, the price is that you cannot experience the atmosphere on the scene... However, this flaw can almost be ignored compared to his advantages."
Chapter completed!