Chapter 218

George Brown, who was still nervous just now, seemed to have changed his name when he was giving a report, with detailed data and organized analysis.

"After disassembly and analysis, we can know that the core component of SONY TV's imaging tube comes from Dumont Laboratory. The main control circuit is its own product developed independently, and the shell material is mahogany..."

"The most worthy part of this product is its control circuit, which has a high technical content, can greatly reduce the probability of failure, and has high reference value..."

"The performance of this product is not much different from that of the company's products of the same size, and may even be better in terms of failure rate. However, this conclusion still requires time and more data to support it, which is temporarily doubtful."

"After evaluation, I think the material cost of this product is between $240 and $260, and the fluctuation part is related to its output..."

"About the above, I think the product is very excellent. It successfully reached a compromise on quality and price, and its technology is excellent."

"Mr. David, the above is my evaluation result."

After the report was finished, George Brown swallowed and looked at David Sanov, hoping that he could evaluate his work.

However, George failed to hear what he thought from Sanov, but he was asked by one of the people present.

"George, I heard it right, the material costs $240 to $260, how is that possible?"

The person who asked the question was a middle-aged man with a round face and a big nose, a fat figure, and was in an air-conditioned conference room, and his forehead was sweating constantly.

George knew this man, Brewster, the marketing manager.

Brewster looked at George with a look like a liar and asked: "The cost of materials is only $260. How could they dare to take out the food when they priced at $299? Is this application physics system company doing good deeds?"

"Mr. George, are you sure you have no wrong assessment?"

George nodded and said, "I don't know if their company does good deeds, but I can be sure of this."

"In the cost assessment part, I communicated with the production department. Even if there is a difference, there will be no deviation."

"unless……"

Brewster asked, "Unless what?"

"Unless they do better than we do in cost control, or adopt new technologies that we don't know," George said.

Saying this kind of shadowless thing means not saying it.

Brewster frowned in disgust, then looked at Sanov: "Sir, you have also heard that this SONY TV is so low that it will take away all our products in the $400 gear. We must do something, otherwise we will have a lot of trouble."

"The products at this price are our highest-selling products. Although the profit margin is not high, this part of the market must be kept."

This view is not just Brewster, but the consensus of the senior RCA leaders. As the company's big boss, Sanov, who was optimistic about the prospects of TVs, also believed in the same way as the company's big boss, more than ten years ago.

Sanov said calmly: "Brewster, of course the market needs to be kept. The question is, what methods and means should we take."

"The other party's camera is from Dumont, how about saying hello to them? Maybe you can call Philip Reed."

Philip Reed is the chairman of GE.

ＲＣＡ This company has a deep connection with GE. The former was originally established in 1919 and was a subsidiary established by GE after acquiring the assets of Marconi. Later, RCA became the largest radio communications company in the United States. It is precisely because of this that RCA was complained by the entire industry, which eventually led to the suing of suspected monopoly by the Department of Justice. In 1932, RCA and the Department of Justice reached an agreement, and GE gave up its RCA shares and made RCA an independent entity.

However, even if the two companies have no affiliation and are still competitors in some businesses, their connections are endless.

Sanov has worked in RCA for decades and has met many people from his former parent company GE, and Philip Reed is one of them.

The reason why Brewster proposed to call Philip was that he felt that GE could not tolerate the existence of SONY, a disruptor, and with Sanov, the two sides had the possibility of joining action.

RCA and GE put pressure on Dumont together, believing that Dumont Laboratory will not be unresponsive. Brewster does not require the other party to interrupt the supply of imaging tubes immediately, just cause a little trouble. At that time, the so-called application physics system company will naturally understand how to do it.

It’s not impossible to join in to make a living, but you can’t mess up the market and make everyone unable to eat.

Although Sanov felt that it was not generous enough, he had to admit that he was a little moved. However, compared to Brewster, Sanov was much more steady. His deep experience told him that since the other party dared to take out at that price, he naturally had some support. Therefore, on the safe side, Sanov asked George, who had not left: "George, if we also launched products of the same price as SONY, can we do it? If it can, how much time will it take? In addition, how much profit can we maintain?"

As soon as Sanov's question came out, George began to think with all his might, so he could not see an executive sitting at the conference table frowning unhappily.

That person is the head of the R&D department.

Sanov should ask him this question, why did he ask a little senior engineer?

Although I did not attach much importance to SONY TV before, it is too much to ignore my opinions like this?

Just as the head of the R&D department looked gloomy, George replied: "Mr. David, it is certainly possible to push the cost to the same level as SONY, but it takes time."

Brewster understood Sanov's intention to ask, and immediately interrupted: "This is not possible. If the cost is only reduced to around $260, we will not have any profit."

"Mr. Sanov, if we also produce products at a price of $299, the material cost will be reduced to at least $220. In this way, we can maintain profitability and small profits with R&D, marketing, and management costs."

For listed companies, a product that is not profitable is worthless.

Sanov understood Brewster's proposal, so he didn't mind his interruption, let alone his reminder. However, after thinking about it, he still insisted on his opinion and ordered the head of the R&D department to establish a project to develop a benchmark SONY product, and appointed George to be responsible.

After the meeting, Sanov called his old friend Philip Reed.

"What? Do you want to deal with the company that sells SONY?"

"Of course it's good!"

"Who was the bad idea to let Dumont cut off his offering?"

"David, I think you should learn more about them before dealing with them. Otherwise, something will happen."
Chapter completed!