After lunch with burgers and fries, Evan and his group moved the location in the afternoon.

The Citrus Festival is not only a stadium, but also several exhibition halls nearby. Dora had learned about it before coming.

When the scheduled return time was around four or five o'clock in the afternoon, Evan asked Virginia to lead the team back.

"Brother Evan, aren't you going back?"

Dora had a great time this day. When she heard Evan’s temporary change of mind, she subconsciously cared about the purpose of her stay, “Is it related to that burger restaurant?”

At noon, Evan chatted with the chef for a long time, and Dora saw this. Although she didn't hear anything they said, it was not surprising to think of it.

"Yes." Evan nodded at Dora, "You guys go back first, I have something to do."

Dora heard Evan's words meant that she was afraid that she would stay and cause trouble, so she couldn't help feeling unhappy. The girl who was about to enter puberty had a rebellious affair and opened her mouth to try to reverse Evan's meaning. However, before the words were spoken, Dorothy pulled her hand, and she blocked her from what she wanted to say.

"Okay, Brother Evan, then we'll go back first." Dorothy pushed Dora into the car and asked, "Will you come back tonight?"

Evan said: "There is a high probability that I will go back, but you don't have to wait for me."

He told the driving Haines to be careful on the road, so that Virginia would not have to cook by herself when she went back. After going to the restaurant to settle dinner, under Evan's gaze, the full car was flying along Highway 66 towards Los Angeles.

At less than seven o'clock in the evening, the last ray of natural light had just passed away, and Evan and Bob came to San Bernardino, at the intersection of West Fourteenth Street and 1398 Northeast Street.

There is a house being renovated here.

Although there was no iconic golden letter "M", Evan was sure that he should not make any mistake when he saw the completed sign "Mcdonald's" hanging on the front of the house.

The car was parked on the side of the road, and Evan sat in the car and did not rush to get out.

He was hesitating whether to contact the MacDonald brothers so early?

The McDonald Brothers are indeed the founder of McDonald's, but it is not them who have made the McDonald's brand grow and become a big money-making business in Western fast food chains, but Ray Crocker.

Chain fast food such as McDonald's, hamburgers or fries sold are not the most profitable places, but real estate is the one that really makes money.

Why do you say so?

This starts with the franchise chain franchise model created by Ray Crocker.

Chain fast food such as McDonald's are generally divided into two types: direct-operated stores and franchise stores. It is easy to say that direct-operated stores are all part of the parent company. Franchise stores are different.

If you want to become a franchisee, the owner only needs to pay a considerable principal. The restaurant’s location and operation are all subject to the unified requirements of the parent company. There is nothing to do. It is very simple, but then you have to pay the brand authorization fee (both franchise fee) and rent on time.

Why rent?

Because the store company will buy it, it is equivalent to subleting it to a franchisee.

This rent is the most profitable place for McDonald's, and its income can even exceed more than half of its total income.

However, if this model is established, there needs to be a prerequisite, that is, the parent company brand, as the brand provider, must be well-known enough and recognized by consumers.

In order to do this, it took more than ten years for Ray Crocker, who had a strong vision to buy the franchise chain from McDonald to make the McDonald's brand the first fast food chain in the United States. By the time McDonald's was successfully listed (in 1965), its market value was only tens of millions of dollars.

It takes more than ten years of hard work, and the income obtained is incomparable to the TV industry.

This "cost-performance ratio" forced Evan to hesitate whether to intervene in the restaurant chain industry at this time.

He didn't have much money to spend.

Another more important reason why Evan stopped, that is, he suddenly realized that even if he thought, there was no suitable manpower at the moment.

I want to make "Mcdonald's" a "Mcdonald's" not just talk about it.

If he intervenes in McDonald's, he needs someone who is good at pioneering, has vision and strong execution to help. This kind of person is exactly the rarest in Evan's hands.

Gillard is one, but he must be not interested in this life.

Director Davidson can also count as one, but he spent most of his life wandering around the factory and changing careers to open a restaurant... let's forget it.

As for the others...

Evan shook his head and sighed.

Evan pondered in the car for a long time, and Bob said nothing.

That's exactly why Evan likes to bring Bob with him.

He would not interrupt Evan's thoughts.

After staying in the car for about ten minutes, Evan finally made the decision and pushed open the door and walked towards "Mcdonald's".

Despite all kinds of inconveniences, Evan decided to reach out to McDonald's.

What prompted him to do this is that although the current ROI of restaurant chains is far less than that of the high-tech electronics industry he focuses on, if successful, it will bring another benefit to Evan. This benefit is not money, but invisible influence.

You should know that as one of the branches of the retail industry, chain restaurants will bring a large number of jobs and jobs after they grow. In a vote-like democratic world, this is influence.

Although Evan currently has a large number of workers in several major industries, they are concentrated in several places. Compared with the chain industry that can be spread throughout the United States, there is not much at all.

What's more, if you really count it, the future returns of restaurant chains are OK. McDonald's is also a company that became one of the 30 constituent stocks of the Dow Jones Industrial Average in 1980, with annual sales exceeding $1 billion in 1972.

As for the problem of insufficient staff... we can always find a way to solve it.

When Evan got off the bus, the lights were on in the "Mcdonald's" house, and the burger-selling food truck was already parked in the parking lot outside the house.

Evan looked at it and confirmed that the decoration of the house had stopped. The MacDonald brothers were there, so he walked straight to the gate.

"Hey, Morris, and Richard, I'm here again."

Evan did not see their father Patrick.

"Welcome to the young foreigner!"

The MacDonald brothers were a little surprised by Evan's arrival. The young "guest" who looked extraordinary actually came to him. I don't know what he was looking at?

At his age, he should be in college... Could it be that he wanted to do his "homework" and that he had to inspect their shop?

"I'm very interested in your business model. I think it has an industrial beauty. If promoted, it might be a good business."
Chapter completed!