Chapter 138 Shanghai New District (2)
During this year, the name "Overseas Chinese Movie" was completely launched in Shanghai and overwhelmed all other folk art performances. Several famous drama actors in Shanghai were quite resentful of the popularity of movies, but after being invited to watch a few episodes of the same plot as the drama songs in the "Romance of the Three Kingdoms", they couldn't help but sigh that they were indeed inferior. After all, the sound effects of the scenes of the movie are too real, and they are indeed as if they were immersed in the scene.
Now watching "Overseas Chinese movies" has become a fashion act in Shanghai. Many people come from Hubei, Hubei, Henan, Zhejiang and other places, specifically to watch a few movies. Therefore, the movie theaters are also popular and it is difficult to find a ticket. Some wealthy businessmen also ask time travelers whether they can go to their homes to show movies, of course, money is not a problem.
Yang Yuxin's sense of business is very sensitive, so he immediately launched the door-to-door screening business. In fact, it is enough to bring a large 55-inch TV and a small diesel generator. The cost is almost no, but the price is amazingly high. The price starts at one door-to-door screening starting at 1,000 taels of silver, and the charge is at an hour/100 taels of silver. In addition, the continuous screening time exceeds 8 hours, it has to be added again because the two TVs need to take turns to play.
However, once this business was launched, it was widely praised. Rich businessmen flocked to it, and the business was amazingly good. The order was arranged for one month. From then on, the wealthy businessmen in Shanghai held banquets and weddings, and it was not important to invite famous actors without invitation, but movies were required to show their status. In July of that year, Zhang Jian, a famous Shanghai industrialist, held his 50th birthday and played movies at home for three consecutive days, without interruption. He spent a total of 13,800 silver dollars, which also caused a sensation in the whole of Shanghai.
So far, the income generated by the film industry has reached 1.8 million taels of silver, and there are still 20 days in December, so it is possible to reach the goal of 2 million taels of silver. If we look at the per capita wealth creation, the Shanghai New District is undoubtedly the highest, and the Shanghai New District is still under construction now, and it is indeed commendable to achieve such achievements just by renting every venue.
Moreover, during this period, Yang Yuxin did not only focus on the movies, but made full use of the huge influence of the movies and established extensive relations with Chinese and foreign businessmen in Shanghai. Now he has established a position in the business community in Shanghai, established a certain personal relationship with wealthy businessmen in Shanghai, such as Zhang Jian, Zhang Shuhe and others, and tried his best to promote the investment policy of the East China government in Shanghai, not only to attract investment for the Shanghai New District, but also to strive to attract investment for the Shandong region. Moreover, Yang Yuxin's efforts were also effective. The wealthy businessmen in Shanghai have planned to organize a delegation to visit Qingdao after the New Year to inspect the investment environment. Zhang Jian, Zhang Shuhe and others, and so on, Sheng Xuanhuai, who had previously had a strong opposition to time travelers, signed up.
Of course, in addition to really looking for a good investment environment for businessmen in Shanghai, they can also actively respond to the investment promotion of the East China government in addition to finding a good investment environment, and there is also a secret that everyone knows in their hearts but cannot tell.
It should be said that the political sense of merchants is quite sensitive. Over the past year, time travelers have claimed to be the East China government in Shandong, set up their own administrative officials system, and have vigorously promoted land reform. What is the suppression of mankind? In fact, they are separating the country and establishing themselves, and they do not take the imperial court seriously at all. Of course, these situations have been spread to Shanghai. Therefore, the merchants still cannot see that overseas Chinese will not surrender to the Qing court for a long time. Sooner or later, they will break up with the Qing court, and what is the replacement.
Although the Qing court did look a little revived after returning to Beijing and began to carry out reforms, almost no one would be optimistic about the Qing court in this battle between the Qing court and the East China government. After all, in the battle with the Eight-Nation Alliance, the overseas Chinese showed too strong force, and in the field of political power, breeding and developing countries, and promoting economic development, everyone admitted that overseas Chinese were far above the Qing court.
Although there was a period of time when the Shanghai public opinion circles criticized the land reform of overseas Chinese, it was quickly resolved by time travelers. More importantly, Shanghai's merchants actually did not value land very much. Although every merchant owns a large amount of land, this is just a traditional habit. Everyone's main energy is still focused on business. After all, Shanghai is the most developed and most open-minded place in China in this era. Shanghai's merchants have a much broader vision than businessmen in other regions. The speed of earning wealth by land is much slower than business operations. If in a good business environment, merchants can give up land.
If the East China government and the Qing court met, until the two sides clearly separated the results, the merchants in Shanghai would not turn to the East China government, but would never be buried with the Qing court, but would rather please both sides. In this way, no matter which side wins, the merchants in Shanghai would not have much impact. Now the relationship between the merchants in Shanghai and the Qing court is very close, and they need to strengthen contact with the East China government. Therefore, investing in Shandong is not a simple business behavior, but also has a strong political meaning. However, there are not many merchants who can understand this level. Only a few merchants who have considerable knowledge of politics, such as Zhang Jian, Sheng Xuanhuai, can have this awareness, and it is them who promote the establishment of the inspection team.
In order to hold a birthday party, Zhang Jian spent more than 10,000 taels of silver to show movies, which was not just to show his wealth, but also to show his intention to show favor to time travelers. Sheng Xuanhuai rented three pieces of land in the Shanghai New District and started construction.
However, no matter what the purpose is for Shanghai businessmen, as long as they go to Shandong to invest, the East China government will not refuse and will provide a good investment environment. This can accelerate the economic development of the East China government and support the development of national capital. Moreover, in order to make these businessmen feel at ease to invest in Shandong, the East China government specially sent Vice Chairman Xu Jichao and Commerce Commissioner Ye Yanfu to have a talk with Shanghai merchants. On the one hand, it shows the importance of the East China government's investment; on the other hand, it is also a heavyweight person who makes a promise to reassure these businessmen. Otherwise, even if it is to celebrate the opening of the commercial center, a business committee member would be enough, and there is no need to dispatch chairman-level leaders.
Yang Yuxin brought officials from Shanghai New District to greet them at the dock and held a grand welcoming ceremony, paving the red carpet, playing music from the band, standing on both sides of the concierge, and performing guards of honor, fireworks flying, but no balloons. Xu Jichao, Ye Yanfu and others got off the boat and shook hands with the staff of Shanghai New District one by one, expressing their condolences to them. However, since the cinema in Zhangyuan has not been cancelled, and some time travelers are still staying in the old city of Shanghai, and Yang Yuxin's wife Jiang Yi is responsible there, so there is no concentrated all staff in the Shanghai New District now.
Then Yang Yuxin invited Xu Jichao to inspect the performance of the guard of honor. Xu Jichao frowned and said, "Is it too exaggerated? We can't waste it too much now."
Yang Yuxin smiled and said, "Don't worry, Chairman Xu, this is the first time that the central leaders have come to inspect our Shanghai New District. Of course, the etiquette should be more grand. Moreover, we have prepared a grand celebration for the opening of the commercial center. All of this is ready. By the way, we will use it to welcome the central leaders first. Just treat it as a pre-order, and ask the leaders to provide insufficient guidance."
Xu Jichao heard this, although he was still not satisfied, he didn't say anything else. After all, what Yang Yuxin said made sense, because this time the welcome was all about the celebration resources, and it was not a deliberate waste. In addition, Yang Yuxin's work has indeed been effective this year, so even if some things are too much, it is not easy to criticize them.
After the welcome, Yang Yuxin sent everyone to the newly completed dormitory building to rest and held a meeting immediately. The members of the ship pick-up work group still lived on the ship, otherwise they would not be able to stay there at all. Only the team leader Zhang Wei followed them to the ashore and attended the meeting.
Yang Yuxin first introduced the current investment situation of the commercial center. 67 shops have been rented out and 21 catering companies have also been rented out. Among them, 22 and 9 operators from the East China government are mainly factory enterprises run by the East China government. The rest are all from local merchants in Shanghai, and there are 12 and 2 foreign operators, accounting for a large proportion.
Ye Yanfu said: "Our Shanghai New District is a bit remote. Can the commercial center ensure sufficient passenger flow?"
Yang Yuxin said: "Please rest assured that after the commercial center opens, Zhangyuan's cinema will be closed immediately. If you want to watch movies in the future, you can only come to Shanghai New District. Therefore, the passenger flow is absolutely guaranteed. And when you come from afar, you can't just watch a movie and leave. People who come early always have to find a place to stroll. Once you go shopping, you will mostly buy some things or have a meal. Therefore, I am still confident in the consumption."
Ye Yanfu said again: "Will the movie be so attractive? After all, our cinema has been open in Shanghai for a year, and the freshness should have passed, and the consumer group should be rational."
Yang Yuxin shook his head and forced: "This is not a matter of rationality or irrationality, but there are too few entertainment activities in this era. Our movies have an absolute advantage in the entertainment form of this era. Your age should have experienced the 1980s, an era when a TV series caused a 10,000 airport, and now it is much worse than that era. According to our survey, more than 90% of viewers will watch the same movie twice, and more than 75% of viewers will watch the same movie three times, so it can also show the great attraction of the movie in this era. And we are also preparing a new movie for the commercial center that has never been broadcast."
Xu Jichao said: "Okay, I won't pursue this problem anymore, everything depends on the result."
Chapter completed!