Chapter 883 Curse

[PS: Last night, the backend was stuttered, resulting in two chapters being uploaded in succession. The content of this chapter has been modified to 'Chapter 883'. The author of the chapter title cannot be modified. I will contact the editor as soon as possible. Readers who have subscribed to the client, open the directory and press the chapter name to refresh the content.]

Kris Jenner was stunned and confused: "Eric, shouldn't the TV station be responsible for the promotional matter?"

Eric began to induce: "If it is a TV series, the TV station can naturally be fully responsible for the promotion. But for reality shows, if you want to get better ratings, the production team needs to actively create more topics for the show. Just like Lifetime TV's "American Supermodel Contest", in addition to this show, Cindy Crawford, who serves as a producer and host, will also participate in the annual Victoria's Secret show, and will attend various fashion events continuously, occasionally appearing in movies or TV series. The contestants participating in the reality show will also use channels such as the Internet personal homepage to show themselves as much as possible. These details that seem to be unrelated can actually bring more popularity to "American Supermodel Contest", so that it can always maintain a very good rating."

"Eric, if I need to come forward in person, I will naturally not refuse," Kris Jenner probably understood a little, and said, "But the girl we invited on this reality show is definitely not a celebrity. In this case, they can't find any topics, and even myself."

Kris Jenner said, but he looked at Eric with some hope.

Eric naturally knew what Kris Jenner was thinking. She wanted to come forward and support the popularity of this reality show. However, Eric did not have the idea of ​​doing this. If he personally came forward too frequently to promote TV programs within the Firefly system, then gradually, this would not have any effect.

"I definitely won't come forward," said Eric, shaking his head, "You can only do it yourself, just like "Proud of the Bridge" and "American Supermodel Contest". I didn't come forward at the beginning, and Linda and Cindy still did a good job."

Kris Jenner was a little disappointed: "If this is the case, it seems not that easy to promote it."

"Of course it won't be easy. There have never been many things in this world that can enjoy it."

Kris Jenner thought that her lack of confidence made Eric a little unhappy, so he quickly remedyed: "No, Eric, that's not what I mean."

Eric waved his hand and smiled, "It's not that easy to create a reality show from scratch, and from the main creator to the actor, it's really not that easy to succeed. But this is a very important opportunity for you and those girls who participate in this reality show. You must understand that if it's too easy, these opportunities will not fall on you."

"I know, Eric," Kris Jenner nodded, "Then, specifically, what help can I get from Firefly Group? Can you say more in detail?"

"Oh, I seem to have forgotten to mention this." Eric said: "This reality show is produced by MGM. Fireflies will not participate, and the playback platform has not yet been determined. However, at that time, Fireflies will also provide sufficient resources as long as they are needed."

Kris Jenner quickly sorted out the information revealed by Eric, thought for a moment, and tentatively said: "Eric, one of the girls participating in the reality show in the plan would want to develop in Hollywood. So for the sake of the plot, can Firefly or MGM provide some auditions for some films and allow the crew to shoot the entire process?"

"Of course, if the other party's acting skills are right, it's easy to provide some performance opportunities."

Eric understood that Kris Jenner was testing his support for this reality show, and nodded happily without hesitation. Firefly and MGM, if Fox is included, the total number of videos produced and distributed by the three companies each year has reached hundreds of movies. It is simple to provide such an opportunity. The purpose of the integration of resources of the media group is to achieve synergies as much as possible, and such cooperation is completely natural.

After receiving Eric's promise, Kris Jenner also felt relieved and everyone began to discuss the details of the reality show production in detail.

First of all, it is naturally the name. According to Kris Jenner's idea, it is named "Beverly Girls". The program team will select five girls with different personalities, ages, occupations and family backgrounds from Beverly Hills through public recruitment, and use cameras to record every bit of their lives. Of course, the program team will definitely communicate with the girls in advance, plan a rough "plot line" for each girl, and explore as many elements that the audience likes as possible.

On the other hand, although Eric is very confident in Kris Jenner, he is not too blind.

In order to avoid risks, the first season of "Beverly Girls" will have only eight episodes, each episode forty-five minutes, which is a test.

The program is expected to start production in the second half of the year and will be broadcast next spring. Eric does not intend to interfere in the detailed production process, so his expectations for this reality show will not be too high. Since the production cost of life reality shows is much lower than that of competitive reality shows, MGM will be able to continue production as long as the ratings can meet the renewal standards. Of course, this type of reality show has not appeared on major TV stations yet, and the audience is fond of new things, and the possibility of failure is actually very low.

The discussion was held until the evening and all the details were finalized, Eric said: "So, that's it for the time being, the next work will be specially contacted by the head of MGM TV production department. Of course, if there are any difficult problems, you can also contact me and Drew."

It wasn't time for dinner yet, and Kris Jenner realized that Eric didn't mean to keep them for dinner, so he stood up tactfully: "Since that's the case, then let's say goodbye. But Eric, do you have time recently? Bruce and I plan to hold a party."

Eric shook his head and said, "This is not necessary. I will go to the UK next week and may not be able to spare time."

Kris Jenner saw Eric rejecting her and didn't bother her, but she felt a little regretful. Eric didn't glance at her daughter for the whole afternoon. However, she was very satisfied with the position of producer of "Beverly Girls". Eric's explanation of the marketing operation methods of reality show in the afternoon made her feel as if she saw a faintly open door, and she didn't have much other thoughts at this time. After all, since she got this job, there will definitely be no shortage of opportunities to contact in the future, and there is no need to be too anxious.

The busy week has passed and it is a new Monday. Eric began to focus all his energy on the final stage of "007 Casino Royale".

In Southeast Asia, just after the weekend, international currency speculators continued to launch fierce attacks on the Thai baht without hesitation. After two days of preparations over the weekend, the Thai government also began to fight back.

Exchange rate war sounds like a very high-end word, but in fact, the game between the offense and the defense is more like a cruel and sharp fight in the era of cold weapons, barbaric and rough. On the one hand, in order to attack the Thai baht exchange rate, international currency speculators sold their baht at low prices, and on the other hand, in order to stabilize the exchange rate, the Thai government took over the Thai baht sold by currency speculators by consuming foreign exchange reserves and other means to prevent the exchange rate from falling.

International currency speculators buy high and sell low or engage in high interest rate lending. Every time a thai baht is sold, it will bring corresponding losses. Similarly, the foreign exchange reserves in the hands of the Thai government are limited after all, and coupled with the country's international debt of up to 90 billion US dollars, it is even more difficult to borrow US dollars from the outside. Once the foreign exchange reserves in hand are exhausted, it means that the protection of the domestic exchange rate will fail. This war actually depends on who can last until the end.

However, the final result is that there is no big suspense from the beginning of this game.

Thailand's total foreign exchange reserves are only US$36 billion, of which the Thai government can use only 10 billion at most. However, the two major funds in Soros' hands are just more than US$10 billion. Moreover, even if the Thai government consumes all of this US$10 billion, it will probably only bring US$1 billion to international foreign exchange speculators, and the other party can afford it. However, once the Thai government loses, at a depreciation of 50%, the short positions of hundreds of billions of dollars in the Thai government will bring several or even dozens of times the returns to international foreign exchange speculators. Once the financial crisis breaks out completely, the depreciation of currencies in other Southeast Asian countries will also bring a larger feast for international currency speculators.

The premiere of "Casino Royale" will be held on Thursday night local time in London, England. Smoke filled Southeast Asia. On weekdays, Eric had no time to get up early on Monday and spent half a day recording an episode of "Casino Royale" for ABC TV's "David Letterman Late Night Show".

At the same time, the negotiations between MGM and Time Warner on the E! Entertainment equity transaction also came to an end. Time Warner finally held a quotation of 670 million US dollars on its 39.5% E! Entertainment shares, and there was no room for concession. Since that was the case, after communicating with Eric, Amy Pascal agreed.

Due to the huge profits brought by MGM's film business in the past two years, the $1 billion in cash obtained by the issuance of additional stocks still has about $500 million and a transaction amount of $670 million, even if MGM does not have to raise any financing, it can still bear it.

But the matter did not end there. It was originally just to cover up, and it was invited to acquire its subsidiary Rainbow Media to the United States. Unexpectedly, it received a positive response. Although the other party expressed that it was only willing to sell 20% of Rainbow Media's shares, it had a similar attitude towards E! Entertainment, and Basic Cable also stated that once the transaction was successful, it could hand over the operation rights of Bravo TV station, a subsidiary of Rainbow Media, to MGM.

MGM once declined for 20 years. After gaining control of the company, in order to avoid repeating the same mistakes due to rapid expansion, Eric rejected many development plans of MGM's senior management such as rebuilding studio bases in the past two years. After cooperating with Fox, Blue Sky Studios, he did not take the opportunity to let MGM start an animation film business, which is why half of the $1 billion financing is still left. At present, facing the olive branch that Rainbow Media has actively sent, Eric has also become a little conflicted.

On the one hand, in recent years, it can be said that MGM's last opportunity to develop its cable TV business. After the tide of integration of the media group is over, the cost of entering this field will be very huge. Eric is very eager to buy part of the equity of Rainbow Media while acquiring E! Entertainment.

But on the other hand, if the acquisition of two TV stations at one time will increase the operating risks. What's more, Rainbow Media is much larger than the simple E! Entertainment TV station. The 20% equity price is almost the same as MGM's acquisition of E! Entertainment. If the negotiations are officially launched, MGM will definitely strive for more equity. At that time, if the transaction is completed without affecting the company's operation, MGM will only be able to raise funds by issuing bonds. However, if Rainbow Media's operating conditions are not good after the acquisition, it will definitely drag down the entire MGM Group. The debt ratio rises and profitability declines. Once it enters a vicious cycle, MGM is likely to take the old path.

However, Eric had a detailed talk with Amy Pascal before leaving Los Angeles, and finally decided to start negotiations with the Basic Cable Company.

Fortunately, buying private jets and building private airports is not something that can be accomplished overnight. Eric just took the time to communicate with senior leaders of the Firefly System such as Chris and Carsonberg, and asked his assistant office to first draw up a detailed plan. The specific situation will be discussed when this busy period has passed.

In addition to these, after the last weekend, Firefly's "Firefly" fell by only 33% the next weekend. In addition, the super high starting point of $70.25 million in the first weekend, and three days on the second week, "Firefly" once again won $46.58 million in box office, firmly occupying the top spot in the box office rankings, and its cumulative box office reached $140 million. In just 10 days of release, the Lion King 2, which had a cumulative box office of $137 million in the fourth week of release, temporarily becoming the champion of the North American movie box office rankings in 1997.

In comparison, "Batman and Robin" released in the first week was dragged down by a worse reputation than "Godzilla". The box office fell all the way for three consecutive days. After $16.11 million on the first day and $15.09 million on the next day, the box office fell again to $11.66 million on Sunday. In the end, "Batman and Robin" only won $42.87 million in three days in the first weekend. If we compare the decline curve of "Godzilla", whether the final box office of "Batman and Robin" can exceed 100 million on the final box office depends on whether Time Warner is willing to pay for the box office.
Chapter completed!