Initially, after the data on the first three days of Titanic's first weekend of less than $30 million, amid gloating ridicule, almost all forecasting agencies believed that the total box office of this supermaster with a total investment of $265 million was likely to exceed $90 million in North America.

But in fact, in just ten days, the box office of "Titanic" had reached 89.69 million US dollars, which was only one step away from "Titanic"'s predictions a week ago instantly turned into a joke. The box office of "Titanic" against the trend in three days the following weekend was even more shut down all the media that originally sarcastic about "Titanic".

The next week of working days, because it coincided with the New Year, coupled with the further spread of the reputation of "Titanic" and the publicity effect brought about by the counter-loss of box office in the next week, the single-day box office of "Titanic" fell by less than 30% compared to the weekend, and the box office in the two days before and after New Year's Day returned to the level of tens of millions of dollars per day.

After the second week, Firefly Group immediately announced the second week of Titanic's box office, $73.52 million.

With its excellent box office performance on weekdays, the box office in the second week of "Titanic" fell by an astonishing 35% compared with the first week.

What is this? In the North American film market, when a film is opened on a large scale, the box office decline in the next week can be maintained at around 35%, and the film company is already very satisfied, because this means that the reputation and box office of the film are excellent and commercially successful. As for those box offices that can be the same as the first week, or even achieve a slight counter-slump, all are box office blockbusters that can keep their name in the film and television industry. A film company may not necessarily encounter such a god-level blockbuster for ten or twenty years until it goes bankrupt.

But now, the box office trend of "Titanic" has completely broken everyone's traditional perception of the movie box office curve. Whether inside or outside Hollywood, most people will feel a strong confusion when they see the next week's box office data of "Titanic": Shouldn't it be a 35% drop?

No matter how powerful the mind of millions of people is, it cannot change a fact. In the second week of "Titanic", Titanic, achieved a 35% box office downturn, with a single-week box office of 73.52 million, and a cumulative box office of 2 weeks, totaling US$127 million.

But everything has just begun.

The new year, Friday, January 3.

According to the time division rules of the North American film market, this is the first week of 1997.

As the two-week statutory holiday ended, the single-week box office of "Titanic" also fell back, falling to $45.01 million, with a box office drop of 38%.

When everyone thought the film's box office curve began to return to 'normal', in the fourth week, the box office decline of "Titanic" once again shrank sharply to 16%, and it closed at another $37.56 million.

At this time, the cumulative box office of "Titanic" in four weeks has reached 210.34 million US dollars. In contrast, a month ago, Mission: Impossible 2, which started the first week with $82.7 million, had a box office of only $181.3 million in the same period in the four weeks. Moreover, after four weeks of screenings, the box office has fallen by about $20 million, but "Titanic" is still in the box office of $40 million with huge potential.

After half a month of confusion, doubt and silence, as the total box office of "Titanic" exceeded 200 million US dollars, North American media finally began to speak out, changing the accusation before the film was released and the ridicule in the early stages of the release, and instead analyzing the causes and consequences of the successful box office success of "Titanic" with 200 million yuan in four weeks, the box office potential is unlimited. Although there is still a lot of cost pressure, no one dares to rashly say the words "Titanic" cannot recover the production costs.

On the other hand, although many critics who criticized "Titanic" are still stubborn in the face of the movie's magical box office trend, as more and more reviews appear in newspapers and magazines across the United States, the overall reputation of "Titanic" has also begun to reverse.

The New York Times, the first to express praise for the Titanic, published another special film review after the box office of the film exceeded 200 million.

"The expensive luxury set, the magnificent shipwreck special effects, the beautiful and atmospheric movie soundtrack, and the touching love story... all of this makes people recall the sensational "Gone with the Wind" back then."

"These two films undoubtedly have too many similarities. "Gone with the Wind" perfectly reproduces the rise and fall of the southern Federal plantations more than a hundred years ago. "Titanic" also shows the terrible disaster of the luxury giant ship that claims to never sink into the sea during its first voyage. "Gone with the Wind" is not the first color movie, but it brings Hollywood color movies to its heyday. "Titanic" is also not the first g special effects blockbuster. Before that, we already had special effects blockbusters such as "Tornado", "Terminator", "Jurassic Park", and "Man in Black", but there is no doubt that "Titanic" will also open a new era for Hollywood, an era of special effects movies."

With the reversal of the reputation of the movie "Titanic", at the end of January, when the Golden Globes of the American Film and Television Awards approaching, the topic of "Titanic" only won an insignificant nomination for the best screenwriter at the Golden Globes was suddenly hyped up again, which caused a lot of controversy.

Everyone can see that even though "Titanic" is a commercial film, even if the Golden Globe judges have a cold eye for commercial films, and even if there is nomination for the Golden Globe Awards in purely technical categories, in addition to the nomination for the best screenwriter, "Titanic" undoubtedly has the qualifications to be 100% nominated for the award for the best movie soundtrack and the best original song. The elegant and melodious Scottish whistle in the film, the melodious sadness of the female chanting and the natural sound of "My Heart Eternal", even if the person who is the least sensitive to music, will tremble after hearing this.

However, the Golden Globes jury nominated these two items to "Shapes' Love History", "Madame Peron" and "Shining Style" without any outstanding music and songs, but they ignored "Titanic". Moreover, in terms of performance awards, even Madonna, who won the worst actress of Golden Soybean three times, was nominated for Best Actress, but Rachel Weizi, who performed amazingly in the film, did not win the Golden Globes at all. These have become the focus of the topics of criticism from all media of the Golden Globes.

"There is no doubt that Hollywood once again contributed a large number of excellent films to us last year. In terms of business, we have box office masterpieces such as "The Matrix", "Mummy 2", "Pooh in the Wind", "Charlie Angel 2". In terms of art, we can also see excellent films such as "Shapes' Love History", "Red Alert", "Freeze", and "Shirting Style". However, although "Shapes' Love History", "Red Alert", "Freeze", and "Shirting Style" have achieved great achievements in film art, this cannot be the reason why "Titanic" is ignored. Perhaps, the Golden Globes jury should reflect on its own selection strategy."

The review on The Hollywood Reporter is definitely the most modest, without mentioning the topic of the possible manipulation of the Golden Globes, but many other media are not so polite.

A reporter from the San Francisco Chronicle bluntly revealed the scars of the Golden Globes: "Do you still remember Pia Zadora in 1982? I'm just very curious. Which financial backer paid the money this time and made the men of the Golden Globes jury completely ignore the excellent film "Titanic"?"

The 1982 "Butterfly" heroine Piya Zadora's winning event was definitely the biggest scandal in the history of the Golden Globes. At that time, Piya Zadora's rich husband invested a huge amount of money to give his wife a public relations award that year's Golden Globes Best Newcomer Award.

After the scandal was exposed, not only did the credibility of the Golden Globe Awards significantly decline, but BS TV also stopped its television broadcast cooperation with the organizers of the Golden Globe Awards. Subsequently, in order to make people forget about this matter as much as possible, the Golden Globe Awards directly canceled the Best Newcomer award.

The most exciting thing about "Titanic" is undoubtedly the large number of fans of the film. The audience's sense of a movie is the most direct, and they clearly remember the cold reception and ridicule that the film received before and at the beginning of its release. When the reputation and box office of the film have reversed strongly in recent weeks, fans who almost empathized with the entire process because of their love for "Titanic", have been in a sense of excitement and pride of rebirth of Jedi, and are paying more attention to all information about "Titanic".

When the controversial topic of the Golden Globes about the Titanic nomination broke out, fans quickly gave the most direct and rough feedback on the Internet media that has emerged rapidly in recent years.

"It's hard to imagine that more than 90 judges of the Golden Globes jury can completely ignore all the advantages of "Titanic". I can only guess that these old men must have fallen asleep before the movie started playing. Since you are old enough to watch movies, is there any reason for the Golden Globes to exist?"

"In any case, the excellence of "Titanic" cannot be concealed. The movie's North American box office has exceeded 200 million US dollars. It is said that the overseas box office is also very good. So, why should we worry about such an irrelevant award? Everyone chooses to ignore it. Perhaps it is the best "respect" for the Golden Globes. I hope that on January 19, everyone will not jump to NB TV."

"Golden Globes, ha, who cares? Are there any partners in Queens, New York? Maybe everyone can buy tickets together to watch them again in the evening. I only care about the box office of "Titanic" now."

"From the beginning, this was a conspiracy. Some people hope that Titanic could completely become a failure, so they sniped the movie at the Golden Globes. But Titanic once again proves to us that gold always shines. Obviously, Titanic is not only gold, but also diamonds, but also the most dazzling 'heart of the ocean'."

"The Boycott of the Golden Globes has been launched. Friends who hope to support "Titanic" actively support it. Our event website is..."

Amid the one-sided doubts and condemnations of the media and the Internet, the organizers of the Golden Globes had to make an announcement before the award ceremony, firmly denied all the accusations made by the "unscrupulous" media against the Golden Globes judges, and stated that the review process of the Golden Globes is absolutely fair. The reason why "Titanic" was not nominated is because there are too many excellent films in this session, and "Titanic" did not perform outstandingly in terms of artistic performance.

In order to prepare for the Super Bowl trailer for Casino Royale, Eric returned to Los Angeles after the New Year.

This is obviously nonsense statement about the Golden Globes jury, and Eric just laughed it off. The recent media turmoil, Firefly Group has not contributed to the fire. Yahoo Forum even deleted some of the excessive remarks about the Golden Globes.

After all, although "Titanic" was not shortlisted, "Red Alert" directed by Catherine and "Shapes' Love History" operated by Miramax on Fox are the two hottest awards season. Because they are both slow-heating art film types, the distribution strategies adopted by the two films are similar. They are currently in the small-scale release stage of three to four hundred theaters. It is expected that the screening scale will be expanded to more than 1,000 after the Golden Globe Awards. The two movies belong to the plot category and music comedy category respectively, and there is no conflict in the main nominations. If you can win the award, it will eventually play a good publicity role in the later box office of the films on both sides.

Since "Titanic" has become a fact, Eric will not affect the release pace of these two movies in order to compete for a while.

Of course, Fireflies could not be indifferent to the unfair treatment that Titanic was obviously treated. Although the crew of "Titanic" received invitations from the organizers of the Golden Globes, hoping that they could attend this award ceremony. The Golden Globes jury even called Eric in person to invite Eric, but Eric still refused on the grounds of busy work. As for the main creators of "Titanic", no one would attend the award ceremony that day. Although he was nominated for the Best Screenwriter, Cameron's resentment towards the Golden Globes is definitely more serious than that of any one in the crew, and he naturally would not attend.

During the period when returning to Los Angeles, in addition to restarting the post-production work of Casino Royale, Eric also invested a lot of energy in the subsequent promotion and promotion of Titanic.

Because of the general dissatisfaction in the industry before the film was released, while "Titanic" was released in North America, there were only nine countries overseas that achieved basic synchronization. Except for the United Kingdom, Australia, Europe, Germany, France, Italy and Spain, box office centers such as Europe, have not been released yet.

Originally, if Firefly was forcibly released, with the group's strong distribution strength, "Titanic" should have been able to get the release schedule in the overseas big-money market in January or February, but this is not what Eric wants.

For the major overseas European, East Asian and Latin American film markets, the January and February schedules after the New Year are all unpopular schedules that have just passed the holidays. Although it cannot stop the destined rise of "Titanic", these schedules will definitely not allow "Titanic" to realize enough box office potential.

According to the current box office trend of "Titanic", Eric predicts that the movie will break the North American box office record and the total box office will exceed $500 million, which is probably the end of March. At the same time, there is also a major event that is crucial for Hollywood movies in March, that is, the Oscars.

It can be imagined that as long as it is operated properly, March will definitely be the most prosperous moment in "Titanic".

Therefore, Eric focused on the next stage of overseas distribution of "Titanic" on the Easter period in March. At that time, with the powerful influence brought by "Titanic" by breaking the box office record and winning the Oscar, the global box office of "Titanic" in this time and space will definitely exceed the scale of US$1.8 billion in previous lives.
Chapter completed!