Elizabeth is only one step away from the president at Fox, and with the special identity of Murdoch's daughter, he has great real power. However, the company has invested in a large project worth $50,000, and it must still be approved by the board of directors. Fox's chairman is of course her old man.

Eric proposed to let Fox participate in part of the investment in "Titanic", but in fact he wanted to adjust Murdoch and secretly gain more power for Elizabeth.

He knew that as a standard businessman, Murdoch would never agree to spend money on a bottomless pit like "Titanic". In his previous life, Fox was too smart and sold North America exercise rights to Paramount at just $60,000 in order to avoid risks. As a result, "Titanic" had a box office of 600 million yuan in North America, and Fox was all crying.

This time, if "Titanic" is not a big success, then forget it. Once the film hits the box office like the original version, Murdoch will definitely pay more attention to Elizabeth's suggestions in the future. Elizabeth will have more decision-making power in the company accordingly.

The next day, Eric received a call from Elizabeth in the office, and the ending was not as he expected.

After the Oscars, "Forrest Gump" won six heavyweight awards including Best Picture and Best Director from thirteen nominations, especially Tom Hanks' reunion, which immediately became the target of media focus. The box office of films still screened in hundreds of theaters in North America rebounded significantly again. In the ninth month of the movie's release, it still earned a box office of over $0,000 per week. Firefly, which won the copyright of "Forrest Gump" in North America, also began the next stage of the film's plan.

Firefly Cinema, on Friday, after a period of research, Katsenberg took out the evaluation plan for 3D and IMA technologies.

"According to the detailed investigation by the Strategic Planning Department, everyone thinks that the current 3D technology may still have the possibility of promotion, but IMA is not possible. There are too many restrictions on this technology and there is no possibility of large-scale promotion at all."

The two were still sitting in a cafe in the cinema at this time. Eric pushed the coffee beside him, flipped through the information that Carsonberg had sorted out, and asked, "What is the main reason?"

Between 3D and IMA, Eric actually prefers the latter, which may be the result of being poisoned by too many pseudo-3D movies in his previous life.

"The main thing is the cost," Katzenberg obviously did a lot of homework. He blurted out without reading the materials, saying: "Just taking the cost of the theater transformation, for 3D, most cinemas only need to replace a projection system. The current most advanced polarized 3D movie projector is only about 10,000 US dollars. With other hardware such as 3D eyes, the entire transformation cost will definitely not exceed 150,000 US dollars. But the IMA is different. The small IMA screen size is as high as four or five floors. More than 99% of the cinemas in the United States and Europe do not meet the modification conditions. If you want to build an IMA theater, you can only start from scratch. The venue construction and projection equipment will cost about 150,000 US dollars, which is ten times the cost of the 3D theater transformation."

Listening to Katzenberg's explanation, Eric suddenly understood why the mainland became the fastest-expanding area in the previous life. Because the popularity of IMA there and the explosion of the film industry were almost synchronized, a large number of new theaters could determine the specifications of IMA from the beginning. However, North America and Europe are different. In these regions, the film industry has been going on for a hundred years, and the supporting theaters have long been established. The screening halls of these theaters basically do not meet the standards for IMA reconstruction. Faced with such high costs of IMA theaters, the enthusiasm of traditional theaters to rebuild the IMA screening halls will definitely not be too high.

I read the information I have read. In addition to the cost of renovating the theater, I want to popularize IMA, from film shooting to film conversion, almost all of them are very expensive. Relatively speaking, it is much less difficult to popularize 3D technology. At present, IMA technology cannot support a full movie duration of more than 90 minutes, but 3D technology is already roughly mature. The main reason for its inability to promote is the lack of 3D film sources and 3D theaters. Even the current "famous" of 3D technology is not very good, because many theaters with 3D equipment showcase **** videos that give people a sense of curiosity.

Eric is not a blind idealist. Many things need to be progressive step by step. After thinking for a moment, he said: "I saw that IMA company is recently developing the DMR reset technology for ordinary film conversion to IMA film. If you give me some attention, the other party's financial situation does not seem to be very good. We can invest some money. In addition, we are setting up a special 3D technology research department in the digital field. Well, when I finish filming "Casino Royale", I may try 3D in the next video."

Carsonberg nodded, and Eric's suggestions were roughly considered. However, after Eric finished speaking, Carsonberg continued: "Eric, I also think that 3D technology will definitely be a brand new exhibition area for the film industry in the next few years, so don't you think this is a great driver for us to enter the theater industry?"

"Cinema?" Eric raised his eyebrows unexpectedly. He did not consider this matter.

In the 1980s, during Reagan's administration, the federal government gradually relaxed the regulation of the entertainment industry. The Paramount Act, which split film companies and theaters, was now in name only. Viacom, Time Warner, and Universal all have their own cinema chains, among which Viacom held the largest theater chain and has high-oo block screens across the United States.

However, Firefly's show rose late and had not had time to get involved in theater business. Being bound by the deep-rooted concept of the Paramount Act, Eric subconsciously did not consider this matter.

At this time, after Carsonberg reminded, Eric realized that in recent years, it is indeed the best time for Fireflies to enter the theater business. Although many people always think that "Avatar" is the beginning of the rise of 3D movies, in fact, 3D movies have appeared in the past few years. The well-known films in previous lives, such as "Spider-Man" and "Harry Potter", have 3D versions. However, due to various restrictive factors, these films have not achieved the powerful influence of "Avatar".

Whether it is 3D technology or IMA, the Chinese New Year has passed since the appearance. Therefore, the technical aspects of the promotion of these technologies are not difficult, but the difficulty is just a lack of strong institutions to promote it.

So, at this time, it would be good for Fireflies to be such a "pioneer". After all, according to the historical trajectory, the North American film market reached saturation in about 2ooo years. The market growth in more than ten years later was only driven by the increase in ticket prices. If 3D and IMA can be promoted, it will undoubtedly break through the restrictions of market saturation and promote further growth of the industry.

After thinking for a while, Eric put down the empty coffee cup and said, "Jeffrey, this matter can be added to the next development plan of Fireflies, but I hope you can be very cautious. I have always hoped that Fireflies can be stronger, but at the same time I was worried that Fireflies will become dull and bloated due to blind expansion. Do you understand?"

"Of course, I won't do this easily without 100% sure."

Eric nodded, picked up the coffee pot and added a cup of coffee to himself, and said, "Do you know what Steve and the others are doing?"

"David also talked to me and hoped I could go over and help, but I refused," Katzenberg said, "They will officially announce the news next month, but I don't know the details."
Chapter completed!