When "Jurassic Park" began to be highly promoted in the last period before its release, on May 28, Carlok Pictures' first summer film, "Jueling Xiongfeng", officially opened on more than 00 screens, marking the official arrival of the 1993 film summer film.

"The Peak of Jue Ridge" is starring Sylvester Stallone. It tells the story of a rescue team member played by Stallone and his companions reborn in desperate situations after encountering a group of bandits on the snowy mountain. The movie costs 70 million US dollars and is produced by Karlock Pictures, which is backed by German capital. It has just undergone reorganization and is released by MGM.

There is another episode in this. Carloch Film's movie was originally released by Colombia. However, after Colombia reached a cooperation agreement with Fireflies last year, Peter Cooper canceled its cooperation with Carloch Film. After experiencing the fraud case of Italian businessman Giancarlo, MGM was taken over by the creditor Credit Lyon Bank of France. Credit Lyon auctioned MGM at the end of last year. Unfortunately, no one was willing to take over. Credit Lyon Bank reorganized MGM and dug up Frank Macasso, John Carly, who had served as executives at Warner Bros. to form a management team. During the reorganization of MGM, Karloch, happened to meet Carloch's search for a distributor for its own movies. The new management team that urgently needed to reverse MGM's decline signed a distribution agreement with Carloch.

However, fantasy is beautiful, reality is always cruel.

Although Stallone's performance was very hard and there were many thrilling scenes in the movie, "The Peak of Jueling" was released on May 28. It only received a box office of $16 million on the first three days of the week. It was accompanied by a derogatory voice from the critics.

Most critics gave low scores to the movie. They claimed that the plot of the movie was old-fashioned and childish, and they could guess the rest of the movie in just ten minutes.

Moreover, a scene in the movie where the protagonist burns money to keep warm has become the focus of a large number of media mocking. The production cost of this movie costs $70 million, and MGM consumes another 30 million for the promotion and promotion of the movie. The huge cost of $100 million is indeed the same as burning money. Moreover, after burning so much money, the movie has not reached its due level. Although the result of $16 million in the first three days of the first week is not too miserable, with the release of the highly anticipated "Jurassic Park" in the second week, most box office analysis agencies estimate that the box office of "Julying Xiongfeng" in North America will be suspended in the range of $50 million, even less than half of the total cost of "Julying Xiongfeng".

The box office in North America is so bleak, and the distribution of other channels will not be too ideal, and the huge losses of producers and distribution companies are almost doomed.

Of course, MGM's management team was unwilling to accept the film company's first heavyweight film, which had been released in such a bleak situation. After the box office of "Jueling Xiongfeng" was released on the first weekend, MGM executives held an emergency meeting. After some consultation, they quickly came up with a response plan.

Because the review of "Jueling Xiongfeng" is difficult to reverse. MGM decided to take a different approach. The next day, a large number of articles criticizing "Jueling Xiongfeng" appeared in many newspapers, claiming that the quality of the movie "Jueling Xiongfeng" is not as bad as critics. The reason why the one-sided situation is entirely because of the competitors' slander.

As soon as these articles were released, they immediately caused quite a response. The release date of "Jurassic Park" happened to be a week after the release of "Jurassic Peak". Other movies released at the same time were not as heavyweight as "Jurassic Peak" and "Jurassic Park". Therefore, the "competitors" mentioned in these articles are obvious. Therefore, after seeing this news, many people subconsciously sympathized with the "tragic encounter" of "Jurassic Peak". Faced with the increasingly strong position of Firefly Pictures in Hollywood, the media controlled by other film companies did not mind taking advantage of the situation and adding some trouble to Firefly.

In just a few days, a trend of attacking the "evil forces" in the film industry has formed in the media.

At the same time, "Jurassic Park" also entered the last week of intense publicity. In addition to the more intense newspaper and TV advertising, since May 25, the main creative team of "Jurassic Park" began to tour publicity activities in major cities in North America, and held trial events in New York, Los Angeles, San Francisco, Boston, Philadelphia and other places.

However, Firefly Pictures has remained silent in the face of the media's slander of "Jueling Xiongfeng".

Firefly's silence does not mean that some people will let Firefly remain silent. MGM's purpose is to provoke a confrontation between the two movies and achieve the effect of "Jueling Xiongfeng" rebounding the box office.

However, during the tour promotion process, "Jurassic Park" basically invited media that were good at fireflies, and MGM never found any opportunity.

Because the UK will arrange for the release of "Jurassic Park" at the same time, the main creative team will also fly to London to attend the British premiere on June 3, and the premiere in North America will be scheduled for the release of "Jurassic Park" on June 2.

The North American premiere was held as usual at the famous Chinese Theater in Hollywood.

Everything went smoothly at the beginning of the premiere, but, during the media questioning session, a reporter suddenly asked Eric after his turn: "Mr. Williams, what do you think about the recent slander of "The Legend of the Peak" starring Mr. Stallone, what do you think?"

Hearing this question, Charlie West, the head of the Firefly who was in charge of organizing the premiere, fell into a cold sweat, and the atmosphere at the scene immediately fell into a state of stagnation.

Previously, Firefly had a discussion on this matter. Eric gave the final result that it was cold treatment and no response was made. Firefly's distribution department also implemented it very well. Unexpectedly, such a big mistake was made in the premiere.

Charlie West wiped the cold sweat from his forehead, stood at the backstage exit and looked at the executive below the stage, hoping to rush forward and strangle the reporter who asked the question to death. You know, Fox TV is broadcasting this premiere live.

"Mr. West, do you want to suspend the live broadcast?" Charlie West was a little at a loss. The head of Fox TV had already come over.

Charlie West glared at the other party. Isn’t this nonsense? The question just now has been broadcasted. In this case, the live broadcast was suddenly cut off. Aren’t he slapped the person on the stage in the face?

Eric held the microphone in his hand and was silent for a moment with everyone. After seeing the news a few days ago, Eric almost understood the whole story. These methods did not talk about this life, even if he did not fully integrate into that circle in his previous life. He also saw too many similar situations.

If "Jueling Xiongfeng" is a good movie with many fans, then the method used by MGM will indeed have a specific impact. However, unfortunately, "Jueling Xiongfeng" is indeed just a popcorn movie with very mediocre quality and it is impossible to form a loyal fan base. Therefore, although MGM's methods will arouse some people's sympathy for "Jueling Xiongfeng" and thus buy tickets in a rebellious mentality, most ordinary people will still only maintain the attitude of bystanders to watch the fun.

At the same time, Fireflies have never done anything to discredit "Jueling Xiong Peak". Therefore, MGM could not obtain any substantial evidence to prove this, and did not dare to blatantly name "Jurassic Park". It can only mislead readers with some ambiguous words.

What MGM wants is Fireflies to respond actively. Once this is the case, then MGM's remarks against Fireflies will be justified and create a "established fact" in the hearts of ordinary people.

However, now, facing the camera footage that is being broadcast live, Eric knows that he has to respond on the spot.

After thinking for a while, Eric picked up the microphone again and asked the reporter: "Sir, do you have many friends?"

The reporter was stunned. Although he didn't know why Eric asked this suddenly, he was still instinctively alert: "Mr. Williams, this has nothing to do with my question. Can you answer my question directly?"

Eric stared at the reporter with a sharp look and said in a deep voice: "The question you asked has nothing to do with this premiere, but I decided to answer you, so let me know first, do you have many friends?"

The reporter felt the pressure in Eric's eyes, subconsciously shrank his neck and blurted out: "It's... OK, no, I mean, I have a lot of friends."

"Will you often discuss topics about film with friends?"

The reporter thought he was calm and said, "Yes, Mr. Williams, I am an entertainment reporter, so they often ask me some movie questions..." When he said this, the reporter was shocked and subconsciously thought he had been taken into the trap by Eric. He thought Eric would ask him next what the movie "Jueling Xiongfeng" is good or bad.

However, Eric did not continue to ask, but said, "Okay, then I can answer your views on your and my opinion on the question you just now. Hollywood movies have been developing for more than 80 years, and movies have become an indispensable part of everyone's entertainment life. Even if many people don't go to the cinema, they can still see movies through TV, video and other channels. Such a long time is enough to cultivate ordinary people's ability to judge the quality of a movie."

"Mr. Williams..."

The reporter heard that Eric still did not answer his question directly and was about to interrupt, but he met Eric's sharp gaze and immediately said back.

Eric continued: "Everyone's judgment on the quality of a movie is not based on how much investment it invests in. Otherwise, the movie "Cutting the Throat Island" two years ago would probably be the box office champion that year."

Hearing this, everyone present laughed, and the reporter couldn't help asking: "Mr. Williams, you didn't answer my question."

"Okay, I'll answer your question. I have no opinion on the thing you just mentioned. The promotion of a movie is just an advertising method to let people know that such a movie is about to be released, and in fact, whether a person will choose to watch this movie. In addition to the reputation in the newspaper and media, the most important criterion is how people around them talk about this movie. Just like what you just said, your friend will ask you, an entertainment reporter for the quality of a movie. So, everyone thinks a certain movie is a matter of fact.

If you are discredited, then ask your friends who have watched this movie around you. If they say it's OK, then you can go to the cinema. If they think it's not good, of course you don't have to watch it. That's all." Speaking of this, Eric smiled and said to the camera: "Of course, this method is also effective for "Jurassic Park". You can not pay attention to any media comments on "Jurassic Park" and only determine whether you want to watch this movie through the viewing experience of friends around you."

Hearing Eric's tone so confidently, the audience at the premiere couldn't help but applaud.

The reporter who just tried to disrupt the situation also sat down in disappointment and did not continue to get entangled.

At this time, in front of the TV series of thousands of households, many viewers who had sympathized with the "Jueling Xiongfeng" being "smeared" incident silently changed their minds. Although many people have not yet completely turned to the innocent side of Fireflies, many people are no longer so indignant, but decided to ask the people around them about "Jueling Xiongfeng".

After the reporter sat down, the premiere host gave Eric a look and asked if he would continue the questioning session.

Eric nodded softly.

The host continued to click on another reporter, and at the same time he hoped that another guy would not make trouble.

"Mr. Williams, I heard that you just spoke very confidently. Moreover, Fireflies broke the rules and arranged 3,000 premiere screens for "Jurassic Park". So, do you have your own box office tone for "Jurassic Park"?" This time he spoke a black-haired woman wearing glasses, and the question was pretty normal.

Many people couldn't help but breathe a sigh of relief...

Eric looked at the woman and smiled: "You know, before a movie was released, both within the distribution company and some professional institutions had predicted the box office of the movie. Compared to the answer to this question, you have seen it in many newspapers."
Chapter completed!