The release of this wave of World of Warcraft's new expansion pack, the Wrath of the Lich King, directly made World of Warcraft profitable, and increased the number of players worldwide at least by several million, and continued to bring rapid growth to Bomi's AIR game platform.

Now the number of global player registrations on the AIR game platform has exceeded 450 million, which is already a very terrifying number and is still expanding.

This game platform is already terrible

If you want to make any game popular on it, you just need to push the game to the homepage.

Even the game is even more trashable, it can have tens of thousands of new additions per day.

Before that, this was something that I could not imagine.

Whether it is World of Warcraft or AIR gaming platform, it is enough to make peers in the industry red from their eyes envy.

But envy alone has no effect. It can only be said that Boss Cao is indeed a god-like man and has already started his layout early. According to the words of Kingsoft Boss Qiu Bojun, Cao Yang can see at least 20 years from the entire Internet industry.

Cao Yang himself would definitely think that 20 years is a bit exaggerated. Judging from the current development speed, at least he can look at the appearance of 5 years in the future.

However, Cao Yang is already satisfied with being able to elevate Chinese games in this life to this level, and even makes great breakthroughs in the hardware and software fields, and even makes the world's first smartphone.

...

October 23, 2010.

Imperial capital.

Bomi Building.

Just when the outside world was envious of Bomi and his heart was beating, Cao Yang was discussing the upcoming crisis with Li Lanyun, the head of the game department.

"Did you realize the problem?"

"question?"

Li Lanyun was called to the boss's office today. When he heard Boss Cao's question, his whole back was wet with cold sweat.

What does this mean?

Is Boss Cao talking slander? Or is he testing me?

We have just achieved an unprecedented victory.

Yes, victory, it is not an exaggeration to say it is victory.

Because for the gaming industry, seizing users is a war.

The new expansion pack of World of Warcraft, the Lich King Wrath, can be said to have achieved unprecedented success. Now, the number of online users has reached the historical Ding Feng, with more than 20 million people. This was a terrible number that was unimaginable before. The boss actually said that he encountered a problem here?

Could it be...

Li Lanyun looked at Boss Cao's expression and felt that he didn't seem to be joking.

But he couldn't understand.

Li Lanyun's style is very upright, and she doesn't think Cao Yang is hinting that he has personal problems at work or something.

If it were other people who usually like to spend money everywhere, they might be frightened by the boss's question.

But Li Lanyun is innocent and has a clear conscience, and feels that he has not done anything to be sorry for the company.

"Boss, I don't understand, is the company facing any problems now? Or is it that the release of the new version of World of Warcraft this time did not meet your expectations?"

Mom!

Have you all been so crazy?

The boss is no longer satisfied with the current World of Warcraft achievements?

You have to know what a terrible number and result this is!

If other companies want to achieve this level, they may not be able to reach the threshold. Boss Cao is not satisfied?

What kind of explosion numbers do you need to satisfy him?

Li Lanyun's heart was thunderous, thinking that the boss was really too much this time.

"No, this time the new version of World of Warcraft has performed very well, which has far exceeded my expectations," Cao Yang said. "But we must see that the possible crisis in the future may be hidden in the huge success now."

It is definitely fake to say that you are unhappy. Now Bomi Company has achieved much more than Blizzard in his previous life.

Moreover, Cao Yang himself never dreamed of his current achievements, and it had far exceeded his expectations.

But Cao Yang is worried about the future.

"The crisis will happen in the future?" Li Lanyun narrowed her eyes, feeling more and more confused.

World of Warcraft has achieved great success now, and Bomi Company's performance is getting better and better. Boss Cao's layout in all aspects has gradually achieved the original set goals. It is indeed difficult for Li Lanyun to see where the so-called crisis is.

Cao Yang looked at Li Lanyun with a smile.

It is really a bit too difficult for him to ask this middle-aged man to understand what may happen in the future. Many times, it is difficult for people to see hidden crises and directions in the future at their peak.

If Cao Yang did not come back in 2021, he would probably have a look like Li Lanyun, thinking that Bomi is at its peak now, and that World of Warcraft's status in online games cannot be shaken. The future will definitely get better and better, and life will be prosperous.

But Cao Yang comes from the future, so he will be more clear.

"This crisis actually comes from ourselves," said Cao Yang.

"Ha?" Li Lanyun was confused.

"The promotion of smartphones will have an impact on PC games in the future. This impact is very huge. We may need to prepare earlier." Cao Yang said.

In fact, Cao Yang no longer has any new development plans for large-scale M-Touch on PC.

On the one hand, he believes that the future will definitely be dominated by fragmented games. How can players use a limited short time to play games? It will become the main direction of future game design.

On the other hand, the online game market is gradually approaching saturation, which means there is no more blue ocean space for you to play.

Most of them are the hot red seas.

The QQ Speed ​​developed by Bomi Company is not a blue ocean game. Because there were already Paopau karts before, it can only be regarded as a product to fill the market gap.

Bomi's territory in online games has been large enough, and the cost-effectiveness will be very low in the future.

Moreover, the homogeneity of online games on the market is very serious. The gameplay is all about me copying you and copying me. Even a pioneering online game like World of Warcraft has not been new after several years of development. Many M-touching are putting on World of Warcraft templates, then changing skins, and making some other theme games, but in essence they are multiplayer dungeons and multiplayer team battles...

It is actually quite difficult to dig deeper and make breakthroughs in the future.

Of course, it is not impossible.

However, Cao Yang doesn’t want to take out the ultimate move for the time being. If there is any game that can break this situation in the future, then this online game is called chicken-eating.

Or PUBG.

The chicken-eating game is actually a future fragmented strategy game defined by Cao Yang, because the time for a chicken-eating is as short as 1 minute to land into a box, and it takes half an hour to make a different chicken-eating map to meet the needs of players for different lengths.

Moreover, the players' team needs do not need to be as strict as World of Warcraft. Everyone can fight on their own. In World of Warcraft, as long as you go to the wrong position, the team may be destroyed.

This actually requires very high thresholds for players, but because World of Warcraft mission guidance is quite excellent, players do not realize it much.

As time in the future becomes more fragmented and players' demands become faster and faster, this problem will be infinitely magnified.

Therefore, it will not work according to the Warcraft mode. In the future, the game mode that can only be fragmented and emphasizes individual combat. Even online games must be considered from this perspective.

...

“Is fragmented and short-term games?”

Li Lanyun sat on the chair, holding her hands and thinking quietly.

So I have to admire Boss Cao's foresight and sense of crisis.

Mobile games have not yet seen a very good profit model, and it is almost impossible for mobile games to develop into large-scale online games, or even surpass the current World of Warcraft.

However, after hearing Boss Cao's analysis, Li Lanyun deeply felt a huge sense of crisis.

Boss Cao is right, the future will definitely be fragmented.

Among the people who pay for games, office workers are the main force, that is, the group between the ages of 20 and 30. They like to play games and come into contact with new things. And because they have a job, they can have a certain consumption capacity.

It is somewhat unrealistic to expect college students to become the main paid force in the game, which has a complete and large time.

Moreover, World of Warcraft has been in service for more than three years. Although it is still very young, in a few years, with the continuous improvement of hardware technology and the continuous advancement of art, the world's aesthetics are also changing. So by that time, when this group of die-hard fans of Warcraft have begun to enter the workplace and don't have much time to play World of Warcraft, where should World of Warcraft go?

This is indeed a headache.

Although I think Boss Cao has proposed it a little early now, Li Lanyun still believes in the boss's judgment.

The main reason is that the development of smartphones is indeed very rapid. In just over three years, smartphones have more than 600 million users worldwide, and this number is still growing continuously.

"Okay, we will study this as an important topic in the future." Li Lanyun replied.

"Yes." Cao Yang nodded, "In the future game war, we face more than just games."

"Um?"

"Now the giants in the Internet industry have probably already smelled the smell," Cao Yang laughed, "and I will give a speech on this aspect at the Internet summit for a while.

...
Chapter completed!