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649. Bury an Ambush in Advance (Chapter 2)

So Li Chang said that dopamine is actually a good name, easy to understand and conducive to dissemination.

"But there are two problems with this name. The first is that many people actually don't know what dopamine is," Cao Yang said. "After all, the differences in the cultural level of users are still quite different. The second is that if our short videos become popular in the future, many negative news and problems will definitely be generated. At that time, dopamine will become the way others attack us."

Yes, short videos are actually a platform that is very easy to get rid of. If there is no very good review environment and no purification work is done well, it is easy to produce many vulgar products in short videos. Once this thing is attacked, the company's reputation and profits will be greatly lost.

If you call it dopamine directly, it will not only make people have bad associations, but even the word dopamine will be stigmatized in the future, so that many people will talk about dopamine's faces changing drastically, becoming synonymous with another terrible product.

This itself is risky.

"So you can't call this name, don't call it this." Cao Yang explained, "Everything is related to joy, pleasure... words related to emotions are not suitable for product names, and it is easy to make people associate. This thing is like a sword of Damocles, and there will be problems sooner or later."

If Cao Yang had not had a cleanliness obsession with him and did not want to use the name Douyin, it would actually be the most convenient thing to call Douyin.

"Um……"

Everyone was in silence. Cao Yang said it was very correct. Products should not make emotional associations for people, which could easily cause problems.

Especially in the country, we must be more cautious.

However, this short video product will also go abroad and be internationalized in the future, so Cao Yang prefers that its appearance itself has a language that is easy for the whole world to understand.

"Well... can you use the name bee?" Li Chang is worthy of being a planner and has always had a strong ability to divergent thinking. She silently raised her right hand and said the name [Bee Short Video].

Why?!

When everyone heard this name, their eyes lit up.

"Bees..." Cao Yang thought silently for a second, and a smile appeared on the corner of his mouth, "This name seems to be good."

Bees themselves are messengers for spreading pollen, which is actually very consistent with the viral transmission of short videos. At the same time, bees are easily reminded of sweetness and have a strong connection with dopamine, which naturally has a certain role in depicting the product itself.

Actually, it's a very good name.

"I think this is the case," Cao Yang laughed and said, "We call it [Mifeng] short video. I have also thought of the slogan, which is called brewing a better life."

Everyone agreed with this plan.

The word "mi" is in line with Bomi, and it also gives people a sense of freshness and playfulness.

Brewing a good life also sounds desirable.

And it is also very vivid, very consistent with the image of a bee.

A short video software used to spread and make a sweet life will give you the feeling as sweet as eating honey. How beautiful and how appropriate?

...

The English version of Mifeng can be called [MI-Bee] directly, which is actually quite easy to remember.

It's playful and cute.

The meeting is basically coming to an end.

Cao Yang submitted the development task of Mifeng short video to Brother Xiao Ma, and then the Penguin team was responsible for the development. After all, they had experience in making Penguin videos before, and they would develop it faster. In addition, Cao Yang has even designed the interface and functions, and the rest is nothing more than execution.

The name is also good, it has been decided, so there should be no major problems after that.

After receiving praise from Boss Cao, Li Chang felt sincerely happy, as sweet as eating honey.

Everyone discussed the other contents and the meeting was over.

There is one more thing Cao Yang did not say at this meeting.

That is, according to his current consideration-

The AIR game platform also needs to provide live broadcast and chat functions, and it must be able to broadcast live, and watch short videos.

Players and up owners can upload their own videos on the AIR game platform. At the same time, more importantly, they must add the barrage function.

Moreover, the AIR game platform needs to release a mobile APP version, not because you can play games on it, but mainly because you can understand and consult the game through the APP, and chat with others and watch related videos related to the game.

During special periods, this is also a very important channel for voice.

However, these contents have nothing to do with the people in the conference room now. Then Cao Yang went to Li Lanyun to explain the matter.

...

After the meeting, Cao Yang found Li Lanyun and explained all the new contents of the AIR game platform.

"Hey, this idea is very good." Li Lanyun couldn't help but exclaim.

The idea proposed by Boss Cao allows the AIR game platform to have an APP on the mobile phone, which is equivalent to collecting the existing B-site functions and binding it to related games.

In fact, it is more helpful to promote games, and at the same time it can also expand the influence of the game platform to a certain extent and increase new users.

If you want to say something, this thing is a bit like-

Just like live broadcasts in Taobao Mall.

Not only can you choose the products you want on Taobao, but you can also find anchors from the store to carry goods on live streaming and placing orders directly from the live broadcast room, which is convenient and fast.

However, the AIR game platform sells virtual game products, which will have stronger expressiveness and more additional products produced.

Moreover, after the AIR game platform integrates the B station function and chat and comment function, this thing is not only a live broadcast on Taobao, but also the feeling that you live on Taobao directly, because you can play the game by placing an order directly.

However, you may not be able to play on the mobile phone for the time being, or you can only play mobile games. However, after placing an order on the mobile phone, the game has been stored on the PC and you can download it directly. This is actually more convenient.

Moreover, after the mobile APP is released, the AIR game platform will actually become larger, because in this way—

In the future, it is also possible for companies to directly sell mobile games through the AIR game platform.

No, it's not possible, it's definitely going to do it.

"Wow, if that happens, won't that be... games all over the world can run on our platform?" Li Lanyun suddenly felt that this idea was simply too great.

And once it is done, a huge platform with super powerful multi-mode models will be born.

"Yes," Cao Yang nodded with a smile.

Li Lanyun is worthy of being the head of the company's game department, and it is understandable at a glance.

If the AIR game platform can be used on the mobile phone, although there are still some differences. The mobile phone can only play mobile games and the PC can only play PC games. However, one platform connects all these together, which is a very terrible thing.

The more users the AIR game platform accumulates, the higher the value it generates.

More importantly, many independent authors can not only make PC games through the AIR game platform in the future, but also make mobile games through the AIR game platform.

The essence of the game is the same. As long as you are fun and attractive enough, with the continuous popularity of smartphones in the future, the boundaries between these two groups will become more and more blurred. People who play mobile games are not opposed to playing PC games. People who play PC games can also download PC games because a mobile game is very fun.

This is all feasible.

Mom!

The boss is simply a genius, and this idea is really great.

But Li Lanyun only saw Boss Cao standing on the second floor, but he didn't know that Boss Cao was actually on the fifth floor.

Because Cao Yang is not thinking about simply connecting mobile games and PC games, building the AIR game platform into a huge platform with a collapsed type, and becoming the world's number one game sales scene. What is more important among them is-

The AIR game platform is a cultural carrier.

In other words, after the AIR game platform has video and comment functions, it is not just a simple game sales place, it also has important functions of making sound.

Although it is not very useful in normal times, and the platform's voice function is often carried out around [Game]. On the AIR game platform, anchors live broadcast games, sell goods, and then push games on the platform. Players play games, and comment and post through the platform, and communicate through the chat software provided by the platform.

But when it is important, such as Mi Feng is sanctioned, domestic news cannot be entered, and relevant voice channels are blocked and monopolized by the West -

The AIR game platform can become a voice-making platform similar to B station or Bowen.

This is Cao Yang’s real purpose.

The game platform is actually a relatively secretive voice platform. Although it is not used as voice, it can come in handy when it is important. These are all learned by Cao Yang in his previous life.

After all, Steam has not been banned in China, but it is possible if you really want to discuss some national affairs on Steam. In the future, Cao Yang is even preparing to spread the platform's discussion area and videos to the whole world, so that it can have an impact on the Western voice to some extent.

And in this case, it’s really hard for others to do anything about you. After all, you are a [game platform], and there are very big differences in functions from ordinary video platforms or public opinion platforms.

When discussing games, it is used to spread the truth, expose the truth at critical moments, and fight against some public opinion and power. The AIR game platform has a population of more than 300 million users worldwide, which is already a very large international social software.

It is no longer a game sales platform in the ordinary sense.

It is equivalent to Cao Yang burying an ambush in advance, which will be of great use in the future.

Um……

It's fun and exciting to think about it.

Cao Yang couldn't help but smile with a smug smile on his lips.
Chapter completed!
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