The battle between Thousand Groups can be said to be a sea of ​​fire, and it has spread to the entire Internet industry since 2010. Those with technology but no skills, those with ability but no ability, and those with money but no money know that this is the next trend and they all want to share a piece of cake.

In the later results, Cao Yang knew that Meituan and Dianping had merged and became the final winner.

But in the early days, Meituan was not that outstanding.

Meituan's business initiative has advocated a light model since its inception.

Wang Xing is very cautious about spending money. When everyone is burning money in the capital market, Wang Xing advocates the policy of attracting new products online. When others are crazy about subways, TV, street advertisements, and buying Baidu keywords, he has given a policy of 10 yuan in new products, which has made Meituan's marketing conversion rate as high as 30%.

Maybe, you said that 30% is a bit low, but at that time, Dianping was only 15%, and Nuomi.com was only 5%. This is the model of cautious online operation.

The money-burning war did not hurt any vitality, and it also accumulated a good reputation sign. After the natural 10 billion yuan of funds, countless small group buying and local group buying websites fell one after another. When the survivors were preparing to enjoy the fruits of victory with scars on their bodies, the three giants of BAT began to plan group buying and erode the remaining forces.

It’s like when the three BAT bosses started the Thousand Group Battle, they held melon seeds in their hands, sat on small stools, drank tea, watched you burn money, watched you compete, and waited for the small group purchase to decide the top three group purchases, BAT bosses threw away the melon seeds in their hands and prepared to warm up and harvest the fruits of victory.

This is just as the saying goes, the mantis stalks the cicada, and the oriole is behind. Let’s talk about the first Baidu in BAT. I personally think that Baidu is the saint who makes the most profit in this war.

Business war is actually complicated and simple. Simply speaking, whoever makes the most money will be the ultimate winner.

Since the start of the Thousand Groups War, about 70% of the money has been burned to Baidu for bidding rankings. So, from 2010 to 2011, in just one year, Baidu has increased by more than 5,000 people, achieving a 29-fold increase in business. It was not until the end of 2013 that when the Thousand Groups War had already decided on the three heroes, Baidu officially began to participate in this war and invested in Nuomi.com.

In fact, Baidu had two choices at that time, one was Nuomi.com and the other was Dianping. In the end, Baidu chose Nuomi.com incorrectly. After Meituan and Dianping merged, they worked together to kill Nuomi.com, resulting in the failure of Baidu's O2O strategic layout. Although it failed, Baidu was still the company that made the most profits in this war. It can be said that it had been eating from the beginning to the end and earning enough advertising fees.

In addition to Baidu, Alibaba established Juhuasuan, which mainly focuses on physical group purchases, trying to enter the local life service category through Juhuasuan, and achieved a result of 800 million yuan in three months, exceeding the total of Meituan and Lashou.com during the same period.

Because Juhuasuan has made great achievements, Alibaba attaches great importance to group buying websites and began to incorporate group buying forces. It was in 2010. When he heard that Alibaba was going to invest in group buying, who wouldn’t want to call him dad?

Large-scale group buying websites are ready to go, but Meituan’s Wang Xing has a very high EQ and directly gave the slogan that Meituan does not do physical e-commerce but only does life services.

This directly led to Alibaba investing in them.

Wang Xing’s sophistication and sophistication can be fully demonstrated in this matter. A slogan easily avoids the conflict with Alibaba Juhuasuan’s physical group purchase.

After obtaining financing, Wang Xing led Meituan not to spend money on advertising like other group buying websites. Instead, he actually built a basic functional support system, did program development, and improved his own development team. Each of these systems is 10%-20% better than his competitors, and it will be terrible over time.

Alibaba's start was very beautiful. It held its own son Juhuasuan in its left hand and its godson's life group buying service. This start was enough to make all participating companies envious.

But what happened later was somewhat beyond Alima's expectations. Meituan turned against him, causing Ali to lose his wife and his troops.

And what about Penguin, the last giant of BAT at that time?

Penguin Company is always so keen to business. After seeing the group buying model, Penguin Company actively adopted a multi-pronged approach to expand its business. First, cooperated with big and beautiful departments, and then established its own QQ group buying website, and then invested in a group buying company.

Perhaps because of the dispersed energy, none of them can be successful in the end, and the group buying is like a stew of a pot.

This problem was not changed since then because according to Liu Zhiping's thoughts

We need to share the rain and dew, build a platform ecosystem, and buy a track, not a certain racing car.

So I did everything, but in the end it seemed that nothing was done.

This is the case with the group buying industry, the same is true for short videos later, and the same is the case with music, video websites.

In fact, Penguins are rich, but they don’t know how to climb technology and have always wanted to monopolize them. This is the most troublesome thing about them.

Fortunately, after Cao Yang took over this life, he not only achieved full bloom, but also continued to deepen his efforts in technology, so he has reached the current scale of Bomi.

The Thousand Groups War started in May 2010 and ended until the merger of Meituan and Dianping in 2015, and lasted for five years.

Now when Cao Yang thinks about it, he still feels very rewarding:

The first point is that although promotion is very important, the program system is also very important.

During the Thousand Groups War, many group buying websites were exposed to theft or account being broken in the background, and millions of losses would be lost in one day.

The second is that any business war does not necessarily mean that who survives is the biggest winner. For example, Baidu made a lot of money in this business war. Although Nuomi.com failed in the end, it is still the biggest winner in his eyes.

The third point is the particularity of China's Internet entrepreneurship, which is inevitable rough, cruel and bloody. The long-term giant company has become the final winner.

"Do you think we want to end?" Liu Zhiping asked him.

You're asking the right person.

If you ask any Internet person now, they may answer you, why don’t you take such a good opportunity?

After doing this, we can also enclose a user market of hundreds of millions and tens of billions, further consolidating Bomi's ecological chain.

But Boss Cao is a veteran, although he has been there since the future.

Gu Yu

He was too aware of the difficulties and the final result.

"What do you think?" Cao Yang asked back.

"I personally am quite optimistic about this model, and there have been successful cases in Western countries. Many people in the industry believe that group buying websites, including group buying APP, will become the next hot spot on the Internet." Liu Zhiping said, "It seems that it is still time to enter the market now."

With Bomi Company's financial resources, if you want to do whatever you want, it will definitely be able to crush you in minutes.

The question is whether Boss Cao wants it or not.

"Let's observe for a while." Cao Yang said, "It's too early to end now."

Bomi Group is now huge enough, there is no need to grab these things from others.

If there is something in the future that Cao Yang really wants to grab, or that he really hopes to make people trusted, then there is only one

Taxi software.

This thing is mainly a traitor like a younger brother who appeared in his previous life.

The itinerary data was packaged directly to Dapiao, causing many secrets to be leaked.

It's still related to the Liu family.

There has never been any good people in this family.

What Cao Yang wants to do is this.

As for group buying and other things, it is actually quite good to let Wang Xing and the others develop naturally.

And he can also give Ali a knife.

Wang Xing was a person who turned against Alima in his previous life. Judging from the subsequent development, this is likely to appear.

Otherwise, the entire domestic business system would be just a few now.

Either it was the Liu Group or the Taishan Association. Later, after the Taishan Association was disbanded, it was handed over to Ma Yun and turned into Lakeside University.

Or it is the Bomi family.

Huawei series.

There are also Wang Xing and JD.com.

It still looks very clear and intuitive.

Cao Yang doesn't want to end now, so if Wang Xing and JD.com become bigger, it's actually not bad, it's equivalent to having an opponent who can compete with Alibaba.

Bomi expands too much, stretches his tentacles too long, too many, and has too wide areas of involvement, which is not necessarily a good thing.

If you continue to do it, it will cause public outrage.

Maybe Bomi will be split in the future.

That was not what Boss Cao hoped.

...

On July 1, 2010, Bomi Company released a major news to the public

"Bomi's newly developed artificial intelligence, Bomi Go master, will play 5 Go games with Han Guo Go profession Jiudan Lee Sedol in 5 days from July 10 to July 15.

This game is to verify whether the artificial intelligence developed by Bomi Company can defeat humans in the field of Go."

When I heard this news, the entire Go world and even the whole world were in full bloom.

You should know that Lee Sedol is the number one Go player in the world today.

...

Lee Sedol (???, Lee Dol), was born on March 2, 1983 in Jeolla South Province, South Korea, and is a professional Go player in South Korea.

A famous Korean Go player and the world's top Go player, married his girlfriend Kim Hyun-jin on March 12, 2006, and his daughter Lee Hye-lin was born on September 3 of the same year.

He entered the ranks in 1995, second division in 1998, third division in 1999, and promoted to sixth division in 2003 because he won the LG Cup championship. In April 2003, he won the runner-up of the KT Cup in South Korea and was promoted to seventh division. In July 2003, he won the 16th Fujitsu Cup championship and was promoted to nineth division.

2006, 2007, 2008 Korean Go Award Best Chess Player Award (MVP). Characteristics of Chess Style Lee Sedol is a typical chess style of fighting. He is good at keenly grasping the opponent's weaknesses and taking the initiative to attack and defeating the opponent with powerful strength. His attack can be described as "stable, accurate, and ruthless", and he can often complete reversals at disadvantages.
Chapter completed!