Alima was very angry.

The consequences are very serious.

The colleagues in the company dare not speak, but.

This is a fait accompli, and Jack Ma himself has no effect on being angry.

For Bomi, this is a very successful marketing example that can be recorded in history.

It is precisely because this time, we used WeChat to grab red envelopes at the Spring Festival Gala.

At least more than 20 million people are grabbing red envelopes online at the same time.

It has brought more than tens of millions of WeChat users to the company. At the same time, it was difficult for the company to achieve the goal of allowing users to bind WeChat to the bank, and this time it has all achieved through the Spring Festival Gala event.

This is a very classic marketing example, and it also allows people from other companies, including the entire market, and the whole world to see something that is already very interesting but has always been ignored.

That is, the Spring Festival Gala platform is actually a very valuable platform.

Why haven't it been fully utilized before?

Why do you say it? Because you see?

This day is a very special day for Chinese people, and there is only one day a year.

Then there is only one chance. Even if the Spring Festival Gala is ugly or not good, the family will still be together because everyone returns home from other places, and the elderly and children gather together.

There are not many activities for everyone to entertain.

In this case, everyone would gather in front of the TV to watch the Spring Festival Gala, and then complain while watching.

The family is happy and there is no choice. This is the greatest value of the Spring Festival Gala, the exclusive platform, and the exclusive platform for more than one billion users.

According to the popular anchors in the future, the Spring Festival Gala is a large-scale live broadcast event with more than one billion people online at the same time, with CCTV hosts conducting live broadcasts and goods. Moreover, the average online time for this live broadcast event is more than 4 hours. (From 8 pm to 12 pm)

Especially at 12 o'clock, everyone will definitely be there.

Because we are going to celebrate the New Year.

Why is this year's Spring Festival Gala so special? It is mainly because a mode of interaction is added to the very boring program. This is a live red envelope event.

Red envelopes were originally a very special gift to express respect, but after being deconstructed by Bomi Company, it became a very interesting and conventional way to engage in various social interactions.

Then when I express my concern for you, I can send a red envelope.

When girls and boys express their apology or love to each other, they can also send a red envelope.

In other words, after passing this Spring Festival Gala red envelope grabbing activity, getting red envelopes has become a necessity in everyone's life.

Although it is still just a beginning, just like a spark can start a prairie fire, it will expand across the country and even all regions using WeChat.

This is a strategic start for Bomi.

Countless colleagues have begun to study this model.

Alima also realized the seriousness of the problem and was caught off guard in this battle. According to Ma Yun's own words, Bomi was stealing pearls and attacking Hong Kong Zhen. While no one was at work during the Chinese New Year, he suddenly used a big move.

This ultimate move can really be said to be at the level of peace ammunition, and it just blows up Alipay.

You can know this by looking at the data in the background. WeChat has increased by more than 10 million users, but Alipay has never made any breakthroughs in mobile phone users.

Apart from envy, jealousy and hatred, Ma Yun didn't know how to express her current mood.

It would be amazing if the company's people could have half the inspiration for Bomi.

Ma Yun is a very smart businessman and has some knowledge of various economics works. It cannot be said that he has thoroughly studied them, but he still understands some principles.

For example, the Matthew effect is a very simple winner-takes-all effect.

Originally, Bomi's starting point was higher than that of Alipay, especially in mobile payments.

WeChat is the first application software to enable payment function on mobile payment, and Bomi is also the first company to obtain a mobile payment license on mobile phones.

Alipay only obtained the payment license afterwards, probably one year after obtaining the mobile payment license in WeChat. Although Bomi boss Cao Yang has a better relationship with the above, it has also received strong support from the country.

However, Jack Ma also has corresponding connections and can also get support from the above.

What is the final result if one step is slow, one step is slow?

The number of users of Alipay is far less than that of WeChat Pay.

In the mobile field, Alipay users are completely a disaster.

In this battle in the mobile payment field, Alipay is completely at a disadvantage.

According to the Matthew effect, the winner takes all.

WeChat is now the dominant player with the power and promotion of Bomi smartphones.

Moreover, after WeChat and Alipay, there were APPs that wanted to enter the mobile payment market and all of them were killed without exception.

This is the extremely terrifying Matthew effect. For users, since Bomi can meet all the needs of people, why don’t I use Bomi directly and have to make some messy things? Using Bomi’s software is actually the easiest and most time-saving way for people.

This also shows how successful Bomi’s strategy is, and it can penetrate all aspects of people’s lives.

Once mobile payment is opened, it is equivalent to opening up all paid products in the mobile phone field.

All the application software that was waiting for the inflow of funds but had been stuck by the bank card, all came alive.

So Ma Yun felt extremely uncomfortable, and she had a very serious sense of urgency and crisis.

He is an extremely sensitive person to the arrival of danger.

In this case, we are being beaten up by others. How can we make a tide from the payment field and return to the leading field in the future?

How can I defeat WeChat?

Or continue to expand the Alipay market?

It is a very severe test for Alibaba.

Ma Yun already felt that the Empire State Building was in danger.

The more in the decline, the more talents the company needs, it is a pity...

Judging from this year's Spring Festival Gala, Ma Yun felt deeply despaired

Because such talents are not in Alibaba, but in Bomi.

...

After a whole day of meeting, Ma Yun and the executives finally decided unanimously:

We must contract the next round of Spring Festival Gala.

But for Bomi, it's enough to have this once.

There is no need to compete with Alibaba Ma for this platform next year.

In fact, if you do it later, the meaning will not be as great as it is now.

The popularity of red envelopes has begun, and through this red envelope grabbing event at the Spring Festival Gala, audiences across the country, even users who do not use smartphones, have learned about the WeChat product.

In their opinion, in addition to chatting and communications through WeChat, it also has another function, which is to grab red envelopes.

In your group, WeChat packages are not just used to transfer money to each other, express your feelings for each other, or to do things that everyone can interact with.

There are also many people who gather a group every day to play games in the group.

The game content is to play the dragon through WeChat red envelopes.

There are some people who initiate red envelopes first, and after they initiate red envelopes, they grab the maximum amount, and then continue to take on the next red envelope succession activity like this, and can even play for a whole day.

...

...

Not long after WeChat red envelopes ignited major networks, Alibaba Ma accepted an interview with CCTV reporter Chen Dan in a program called [Face to Entrepreneurs].

Fantasy Chinese website

At the beginning, everyone still abides by interview etiquette, mainly asking Alibaba's recent company plans, Boss Ma's views on the future of China's Internet industry, what major decisions will Alibaba have in the future, where will China's e-commerce industry go, etc., etc., to please Alibaba and give Alibaba a lot of freedom to play.

In the second half, Chen Dan changed his tone and then began to ask Alibaba according to the task assigned by the director before:

"By the way, Mr. Ma, there is a major Internet event, which has been quite popular recently. I wonder if you know? At this year's Spring Festival Gala, Bomi invested 1 billion yuan in WeChat red envelopes and conducted an event where the whole people participated in the shake and grab red envelopes.

Do you know about this?"

This is a damn...

Alima's smile instantly solidified.

This question is actually very difficult to answer, it is a completely deep pit.

If you say yes, she will definitely ask you what you think of WeChat red envelopes next.

What can I think? I was so fucking angry. Don’t you know that Bomi is a competitor to Alibaba in the payment field?

But if you say no, it will seem a bit too fake.

Especially for such a big event as the Spring Festival Gala, if you say you didn’t watch it, it would be that you didn’t give others the face to CCTV.

You are interviewed by others on CCTV programs. Isn’t it a bit too low to refute others’ face?
To be continued...