Then another large revenue section of the company comes from the online advertising and social network parts. These two parts were originally calculated together, but now because of their large scale, they are calculated separately.

The Q2 revenue of online advertising was 21.5 billion yuan, while the revenue of social network part was 29.1 billion yuan.

What do these parts contain?

One is Bomi’s online channels, including AIR game platform, QQ, Bowen, Bomi News, Bomi Pictures, Bomi Music, Bomi Literature...

As long as you can advertise and promote the company, you can make profits for the company.

In addition, the income of social products is also very considerable, such as QQ, QQ Mall, Bomi Music Members, Bowen Members...

These incomes are also quite large.

Other scattered revenues are 2.8 billion yuan.

"In total, our group's total revenue reached an unprecedented peak of 366.7 billion yuan, a year-on-year increase of 56%.

The so-called year-on-year growth means comparing the financial reports of last year's quarter, and then looking at how much revenue has increased in the same period this year.

When they heard this number, all the bosses in the conference room had a smile on their faces.

The revenue in one quarter is as high as more than 360 billion yuan, so Bomi's total revenue over the whole year can exceed at least one trillion yuan.

What a terrible number.

Think about it, even in Cao Yang's previous life in 2021, the total annual income of Penguin was only more than 540 billion yuan. Now, Bomi in 2009 can earn more than 2 penguins in 2021. What an exaggerated and terrible thing.

But it is normal to think about it. After all, the company's business segment is large and the areas involved are far beyond what Penguin in his previous life.

The gaming business alone can be worth half a Penguin, not to mention Bomi and mobile phones and laptops.

Now Bomi has the courage and strength to swallow everything, which makes people excited.

It also means that Bomi will usher in a period of continuous rise in stock prices this year, and the stocks in each boss will increase a lot. Maybe one day in the future, the top 10 of Bomi Company are among the top 10 in the world's rich rankings.

There is another thing, although it has nothing to do with what Bomi Company has done for half a cent, but it also directly causes the shareholders present to soar collectively.

In 2009, the exchange rate of the US dollar against the soft girl rose from around 8 to 1 before the outbreak of the financial crisis in 2008 to 6.83.

In other words, the money borrowed by Bomi went public before the financial crisis was only kept unchanged, and the appreciation of the soft girl coins also increased.

Conversely, if you have more foreign exchange reserves, you will lose money in the past few years.

Several subsequent businesses that Bomi exploded, such as smartphones, mobile applications, etc., were mainly profitable soft-girl coins. In this case, Bomi's scale grew faster.

...

After Liu Zhiping finished his report, each president made a round of speeches on the module he was responsible for, and briefly reported on his future plans for the second half of 2009, and then the meeting ended.

In the second half of the year, the company will increase its investment in science and technology. According to the results of Liu Zhiping and Cao Yang's discussions and the consumption declared by various departments, the investment alone will increase by at least about 100 billion yuan.

This part of the investment will be implemented in various modules of the company. Not only does the electronics industry need to increase technological research and development, but also the company's big data research, cloud computing, AI... The costs of these parts are also amazing. As well as the QQ and WeChat-related businesses carried out by Brother Xiao Ma, it also requires a lot of money.

Then the company has to expand reproduction step by step, basic operation, maintenance, labor costs, etc. of each module...

In the second half of the year, it would have to burn at least 400 billion yuan.

In addition, Liu Zhiping is still thinking about increasing the investment amount...

Then the investment in the second half of the year is probably going to be 500 billion.

This is a damn...

Before it reached such a large scale, Cao Yang could not imagine what it meant to spend 500 billion in half a year.

This is too scary.

So although Bomi Bomi is making a lot of money now, after deducting the cost of the entire Q2, the total profit is only about 120 billion yuan, and it has to be invested in future production plans, and the books are basically the same.

That is, you can spend as much as you earn.

It is actually very ideal to be able to achieve this step. It tests the company's manager level, which is equivalent to no redundancy or loss. If all the money is invested in expanded reproduction, it will be 100% efficient to use it.

What's more, it is that the company should maintain a debt ratio of about 30% to show that the company is on the road of most efficient and maximized expansion.

In other words, not only do you have to spend all the money on the company, but you also have to lend money to the state, which is equivalent to using 130% of your money to do expansion, which is what countless capitalists want.

Unfortunately, Bomi has not achieved this goal so far.

I can only say that the company's profitability is too strong.

...

After the meeting, Cao Yang left Li Lanyun and Liu Guangran alone.

The main purpose is to discuss the technological research and development of the game module and the company.

It is expected that Li Lanyun will hold a meeting for a long time, so Cao Yang is afraid that Liu Guangran will feel uncomfortable, so he asked him to go to his office to play games, talk to the little secretary, and call him later.

Liu Guangran received the instructions from Boss Cao and left the conference room and was on standby at any time.

Only Li Lanyun and Cao Yang were left in the conference room. After Liu Guangran left, Li Lanyun began to explain to Cao Yang the current company's game business situation:

"The company's games now have three sections of business. Let me talk about the online games first." Li Lanyun took out his laptop and opened an exel table on it, which recorded the detailed data of various games of the company.

This is also the work content of Li Lanyun every day.

"Online games currently include "The Road to Exile", "Minecraft", "Journey to the West", "Flying Dragon Knights", and "Zhu Xian"

Revenue and operational conditions are stable.

After the release of the new version of World of Warcraft, the Burning Expedition had exceeded 8 million online in the first month, and now it has exceeded 12 million online at the same time..."

"So far, the company has only some departments of its own online game incubation projects in production. It is expected that by the end of this year, the company will have three new online games developed.

One is "QQ Speed" and then "Cross Fire", "The Legend of Mortals Cultivating Immortals"

Now the domestic online game market has basically approached saturation, and each game category has entered the stage of making fools, and the homogeneity of the same type of products is very serious.

It is rare to find breakthrough points and make unique games, and the market segmentation seems to have entered a bottleneck period.

For example, there are many ARPG online games now. Until now, most of the domestic market are online games with martial arts or fairy tale themes.

Bomi himself has "Zhu Xian" and "The Legend of the Immortals in the Mortals"...

The Legend of Mortal Cultivation of Immortals was a very popular IP last year. Many manufacturers wanted to ask Bomi to take the game adaptation rights of this novel, but in the end he decided to develop it by his own people, so that the profit can be maximized.

In the future, there are "Fighting Break the Sky", "Star Change", etc.

In addition to Bomi's own fairy tale theme, there are also a large number of online games such as "Swordsman Love 3", "The Legend of the Condor Heroes", "A Chinese Ghost Story", "The God of the Withering Couple", etc., which are basically competing with each other.

Even the different game departments of the same company are very good at picking up.

In order to make breakthroughs, major game manufacturers have performed their best and produced many strange products, all thinking about whether they can dig out a new blue ocean market.

But these people cannot surpass Boss Cao.

Because Cao Yang is equivalent to peeking at the answer in 2021. Think about it, the game market was no longer just a red ocean, and it can be said that fighting became a dead ocean. All the categories that should be produced have been created. Now these people think so much, can they escape this framework?

Cao Yang only needs to compare the market appearance that he finally formed in his memory and see which category and module games are missing in the current PC games.

Cao Yang's own judgment is that it seems that the growth rate of the domestic PC game market in the next ten years should not be large.

QQ Speed ​​and CrossFire are two rare products that can break through at the moment.

Cao Yang still had high hopes for them.

...

"Then, the company is still producing a stand-alone game situation..." Li Lanyun looked through his documents and said to Cao Yang, "The "Shan Hai Jing·Bai Zhihua" is still under development, and it is expected to be completed in June or July next year. This completion standard is based on the standard that can be released, so the fastest release time will be scheduled until August.

The completed "Shan Hai Jing·Yan Feng" will be released in October this year, and the game will be fully promoted next month." Li Lanyun said.

"Hey? Is "Shan Hai Jing·Yan Feng" not released yet?" Cao Yang felt that his memory was a little dazed.

Why do you feel like this game has been in operation for a long time and has not yet been launched?

"What the hell is "Shan Hai Jing·Bai Zhihua"?"

Li Lanyun rolled her eyes in her heart. It seemed that the boss was young and had a bad memory, or that this person was busy with too many things, and then he forgot some of the content.

It is also possible that Li Lanyun just told him some related news through email before, but Cao Yang did not take it seriously.

"The development of "Shan Hai Jing·Yan Feng" is quite difficult. We started to produce this game in 2007. At that time, the X3 engine was just developed, so the Flame Wind is equivalent to the first game product to be developed and produced after the X3 engine was developed. We also trampled on many pitfalls in the middle, and it was not until last month that "Fire Wind" was completely developed."

Cao Yang really remembered this when Li Lanyun said this

So far, there has only been one ontology game and an expansion pack called "Shan Hai Jing·Breath of the Candle".

During the Bombo International Electrical Exhibition last year, Cao Yang did bring a promotional video of "Shan Hai Jing·Yan Feng", but it was still a semi-finished product at that time and there was no way to go online before the end of the year, so he could only go through a publicity process.

Last year, several star games on the company were "Assassin's Soul·Moshu", and then "Mecha Girl". I also encountered the Olympics in the middle. I used to work in a temporary job as a "Minecraft World"

There will be no room for other games after that.

So Yan Zhifeng was pushed to the launch this year.

Calculate the time and it can be matched.

This game has been developed in the second half of 2007 and has only been less than two years since its development, so it is not very long.

However, due to too many things and games interspersed in the middle, it seems that Cao Yang’s memory has been a long time ago.

And the reason why he has an impression of this game is because he promoted this game during the Bommoi Electronics Exhibition, so in his impression, he thought the game had been released, but in fact it was not.
To be continued...