That's such a magical feeling.

However, everyone must have understood the message Cao Yang wants to convey and the strategic significance of the brand. After Liu Qiang and Zhong Wei go down, they will definitely be the number one enemy to conquer this matter.

"In addition, this is a very noisy world. As one of the thousands of choices of consumers, don't overestimate your position in the minds of consumers. Maintaining consistency is especially important for consumers' memory whenever it appears.

From a product that solves consumer problems to allowing consumers to have identity and emotional resonance, both can be done well, and naturally a high-value brand can be created.

Go back to the beginning, conditioned reflex, do you understand?"

Cao Yang himself was also amused.

...

While Boss Cao was giving a speech at the meeting, everyone else was writing quickly and taking notes seriously.

Due to the rush of time, Cao Yang didn't even have time to do PPT.

He relied on what he wrote in his notebook yesterday, and told everyone about more than three hours, and gave many vivid examples.

The reason why Cao Yang has so many insights in a short period of time and can find so many examples in a short period of time is inseparable from his experiences over the years.

Gu Shu

When you understand more and have more knowledge, you will find that many things are easy to use.

Moreover, he has experienced the era of 2021. He has seen many things, so he will naturally have a deeper understanding.

It is possible that I didn’t understand why I did this in my previous life, and I only left a shallow impression of [already like this].

But this time he experienced it again, and the things he had not figured out were naturally understood.

...

"In the end, there is one more thing."

Cao Yang paused for a moment and said, "I think we should add sales team members. The sales I mentioned are not the kind of people who sell goods in physical stores. To be precise, they are commercial promotion personnel who can go to government, enterprises, and units to ask for orders."

"Um?"

Liu Qiang suddenly raised his head and looked at Cao Yang in surprise.

Didn’t Boss Cao be reluctant to do these things before?

Why did you suddenly change your personality?

Cao Yang suddenly felt that something Yanagawa Shi said was right.

He finally figured out something in his mind—

Sales are not a simple supply and demand relationship.

There are also very complex interpersonal relationships.

You have to find a way to get orders from government agencies at all levels.

From this point of view, Bomi not only needs salesmen in offline stores, but also needs sales who can do business and know how to engage in interpersonal relationships.

Especially in places like China, the relationship between people and society and people is very important.

...

Cao Yang used to be quite noble, and felt that as long as the product was well made, the wine was not afraid of the deep alley. We should do our duty well and we would naturally buy it.

Recently, several things have touched and changed Cao Yang a lot.

The first one is to have a meal with Yanagawa Shi.

I heard a lot of stories after eating. Although Shi Yanagawa is quite trash, he also revealed some of the essence of the company.

The second is to experience it on the front line.

Cao Yang himself also figured out some things-

Consumers are not only individual consumption, but also corporate consumption.

Especially for laptops, corporate consumption accounts for the majority.

Lenovo can stand firmly because of consumption by enterprises, government and government agencies.

They can get a huge number of orders, and even the superiors support them in the countryside.

What does it mean to support products to go to the countryside? In fact, it requires that even township units buy Lenovo's products.

Think about it, there are so many government agencies and so many companies in China, and they are supporting Lenovo's computers. How could Lenovo not make money? How could Shi Yanagawa fail?

Isn't this a joke?

But one thing is very good, that is, in the eyes of the above, Bomi is also a son, a good company, and a target that needs key care and support.

I had no choice before, after all, Lenovo is the only one in China.

Later, Cao Yang thought about it himself. Lenovo Duda and Liu's style are inseparable. This person knows how to maintain interpersonal relationships, knows how to keep warm, and then become an industry leader and entrepreneur leader.

Liu's status and reputation have led to few people in China who dare to challenge him and dare to fight against Lenovo head-on.

Who else is not convinced when Lenovo makes a laptop? Who dares to move?

Those with strength were attracted by Liu. Go and do other things, so don’t come and grab cakes from them.

Those who have no strength will naturally be defeated by Lenovo.

It is not like foreign countries. It really needs to engage in anti-monopoly, not to mention that Lenovo is still a state-owned enterprise now, after all, state-owned holdings account for a large part.

Shi Yanagawa has not yet begun his maneuvering method and turns state ownership into his own.

So under such circumstances, no one can shake Lenovo.

...

Cao Yang proposed this idea, and everyone immediately realized what he was talking about—

Boss Cao is equivalent to declaring war on Lenovo head-on. Whether you rely on advertising or product quality, you are playing consumer cards and selling them to individuals and enterprises, but you have to get government orders, or even military orders in the future...

This is digging the foundation of Lenovo!

Boss is that too cruel, right?

"The key is that they are really willing?" Zhong Wei also raised his concerns.

"It's because of the humans. We have an advantage in Ce Zheng," Cao Yang said with a smile. "This is also a must-pass way for us to build our laptop business."

Yes, this is the only way to go, because getting orders from government departments is the big deal.

People purchase in a unified manner, and once they purchase, they are in a large number of purchases.

Individual consumers are nothing compared to enterprises and units.

If you want to shake Lenovo's basic foundation in China, you have to take this path.

Fortunately, because Bomi has done a pretty good job in smartphones, Cao Yang is now highly appreciated by the above.

So Cao Yang himself had already thought about it. After he returned to the imperial capital, he had to go to the leader to tell him what he thought and promote the notebook business.

"Don't expect to eat a fat man in one bite, you can eat slowly. Just take a little order if you can get a little order. Take your time, don't worry."

Cao Yang felt very stable.

There are several reasons why it is very stable.

The first is that Bomi has a good image now and performs well in the eyes of the above, so he will definitely get support.

Second, Lenovo will sooner or later die. As long as Lenovo breaks out and its reputation declines, the country will naturally find alternatives.

As long as Bomi can stabilize his position, strive to develop his own hard power, develop technology, and do a good job in operating systems, and make the computer hardware a breakthrough in the future, then when the time comes, Bomi will naturally be the first choice.

And according to Cao Yang's own judgment, this time will not be long.

This change may take place in 5 or 6 years.

Everyone discussed for an afternoon, and Liu Qiang took four or five pages of notes.

The general content has been discussed clearly, and what we need to strengthen in the future, what we need to do, and what our purpose is.

Cao Yang was also very pleased to see that everyone reached an agreement.

...

"Oh, yes, running a business does not mean there is no bottom line." Cao Yang suddenly remembered something, "The company that treats guests to dinner can be reimbursed and sends gifts to establish relationships, but don't violate the law."

Law is our bottom line, and Cao Yang is still very clear on this point.

"Yeah, I understand."

Liu Qiang nodded and made records in his notebook.

So far, the entire development chain of laptops has been very clear, and many contents have been straightened out.

In addition to some problems, there are still no solution yet. In fact, today's meeting has made great progress.

At least everyone has a clearer understanding of the goals and understands the future development direction of the company.

I have a clear mind and feel at ease.

In the future, we will also know which places to pay attention to and what issues we should pay attention to.
To be continued...