520. I have to add money! (Chapter 5)(1/2)
"Then do you have any good ideas?" Cao Yang asked with a smile.
"This is my idea," Zhong Wei also laughed. It was obvious that he had already thought about himself and deliberately asked the boss about his thoughts. Now that he saw the problem being thrown back by the boss, Zhong Wei felt very happy.
It means that the boss is smart and has super insightful.
"Instead of taking so long to guide men and women equally, make girls interested in electronic products and make them experts in laptops or hardware, it is better to distinguish them when we make products.
The products that girls like are beautiful, famous, cute, pleasing to the eye, and things that make themselves happy, so we will provide them with these.
Boys prefer cost-effectiveness and like to play games smoother, cooler, and more capable of showing off their boyish charm. So we also create such products for them.
I think it’s easier to go with the flow than to go against the will of heaven.”
After Zhong Wei finished speaking, the whole audience was silent.
After a while, Cao Yang woke up from the picture described by Zhong Wei just now.
His eyes glanced at everyone, and then asked with a smile, "What do you think?"
Everyone looked at each other, wanting to say but not daring to say it.
Because what Zhong Wei said just now was equivalent to completely overturning Cao Yang's previous idea, and it was the opposite of him.
Whatever you want to say now feels pretty good.
Cao Yang did not let them express their opinions either. He laughed and exclaimed: "
Great, great.
This idea is good.
It is best to go with the flow and let it go naturally.
If there are differences in what men and women like, then we just provide them with differentiated things."
Everyone felt relieved when they heard Boss Cao’s statement.
Liu Qiang took the lead in applauding, and there was thunderous applause in the conference room.
...
According to Zhong Wei's plan, it is equivalent to thinking about two different genders of users in the future when making products. What is their experience and feelings.
In the future, the company will need some female technical employees who can understand the needs and ideas of girls and implement the plan.
Such talents are hard to find.
So Liu Qiang first recorded it and prepared it as the focus of recruitment in the next few months.
...
“And then, from the last person who thought our product was too cheap, I knew something very important – people always use their appearance and first impression to evaluate a thing.”
Speaking of this, Cao Yang himself was also amused, "Do you believe it? Some people actually dislike the product being sold cheaply? The price is too low?"
Ha ha ha ha……
The others in the conference room also felt incredible.
Cao Yang curled his smile and said seriously, "If your price does not meet their expectations, it may also lead to business failure.
In human terms, it is—
When you see something, you think it is beautiful and noble, and naturally you will think that it must be very expensive and has high value.
If the price does not meet other people's expectations, it will lead to their bad impression of the product.
Let's give a simple example:
In clothing stores, if you sell a very high-end-looking piece of clothing very cheaply, people generally think that you are a fake.
But on the contrary, if you can sell it very expensively, others will think it is true, even if you are selling a fake.
That is to say, appearance determines a large part of the value.
Even for practical products like computers.
For some users, it doesn’t matter whether the computer is easy to use. Whether it looks good or not or not is the most important thing.
In addition, brand value and sense of show-off are also things that people value very much.
Like this woman just now.
To put it bluntly, it is a matter of face. Although she is an individual example, it also represents the ideas of a considerable number of rich people.
Some female employees in our company are like this. After they become rich, they will study what brand of perfume is better and what brand of bags are better every day.
I also lamented at the time why women are so superficial. You don’t know that those luxury bags only cost 99 yuan in the Yiwu market. They can sell you ten thousand yuan by changing to an Italian brand. And they are not as good as Yiwu?
But now I finally understand their thoughts."
Everyone here looked at each other, speculating about who the [some female employees] Boss Cao said?
Cao Yang smiled with his lips pursed, then looked around, and suddenly he was surprised to find something terrible-
The conference room is basically full of male employees.
"The male content in our electronics department is indeed a bit too high. The male content is male."
At first, everyone was stunned for a moment, but when they heard Cao Yang's explanation, they realized that this was the meaning.
Everyone laughed, and the conference room was filled with a cheerful atmosphere.
"Whether it is a mobile phone or a laptop, there are actually no fewer female users than men, and even more. I think more female employees should be added to let them participate in the future. Everyone should listen to the opinions of girls and see how they think from their perspectives and how real women view products.
Otherwise, I think our products will be eliminated by the market sooner or later."
"Okay boss, I've recorded it. I'll go to recruit people after the meeting." Liu Qiang said quickly.
The others also laughed shyly.
However, Cao Yang is very serious about taking this matter.
Whether it is Bomi's mobile phones or computers, the aesthetics are entirely supported by Cao Yang alone, because he has the ability to surpass the times, so that these products can far surpass other products in appearance and user experience.
But once Cao Yang retires in the future, or when he reaches middle age, he will not have the energy to take care of so many things, what should he do then?
We still need to cultivate talents in this area, especially female talents.
Or a talent who understands girls.
Only when there is continuous infusion of fresh blood and future generations, can the company continue to continue.
This is very important.
"Then, the price of the product should be in line with the user's expectations, that is, your product pricing should be consistent with the value it looks like. I suggest adjusting all of our product prices upwards."
As soon as Cao Yang finished speaking, everyone in the conference room was shocked.
ha?!
Aren't we the main price-performance ratio?
Will there be any problems with the product adjusting its price?
If you sell more expensively, won’t you have fewer users?
"Don't you understand the question I just mentioned?" Cao Yang shook his head and said, "Our products look high-end, so others think we should sell them at a high price. If we sell them at a low price, they will be questioned. Do we think we are using inferior products as good products or spending all the money on the shell? Is there still no problem with the configuration?"
Um……
Everyone fell into deep thought.
"But our products have been launched, and it's not good to adjust the price now, right?" Liu Qiang asked with a frown.
"Don't we still have areas that are not available for sale?" Cao Yang raised his eyebrows.
Gujiu
Everyone trembled collectively—
Now Bomi's laptops are only available in China, after all, they are their home court.
Areas that have not yet been released-
Isn't that foreign?
"Yes, it's abroad." Cao Yang laughed.
His strategy is actually the opposite of Lenovo. Lenovo sells more expensively in China and cheaper in overseas markets.
Cao Yang now wants to fight back, which is to make Bomi's laptops more expensive to sell abroad than in China.
My God...
Is the boss crazy?
This is Zhong Wei’s first idea to get into his brain.
Compared with Lenovo, we have no brand advantage and no user base. The price abroad is even more expensive than in China. Doesn’t it mean that our price abroad is much more expensive than Lenovo computers with the same configuration?
So is the user willing to buy our products?
Just to spend money on a shell?
To be continued...