492. Extraordinary Meaning

Li Lanyun went to attend the game industry summit, not in the company, so this meeting was mainly hosted by the head of the department, Cheng Xinghua.

The actual host is Boss Cao.

The main backbone members of the Ghost Blowing Light Project Team were gathered in the conference room. In addition to the main planning, main beauty, main program, and main marketing, there are also core members of the project.

Cao Yang, a person from other functional departments, did not call them over for the time being.

Although Cheng Xinghua did PPT, he did not complete it.

When Cheng Xinghua, the main person in charge of the project, was complaining in his heart. It was obvious that something big happened. It was a pity that he was not moving fast enough and did not report the situation to the boss as soon as possible. Now he was actively coming to the door to ask for punishment. It seems that his identity as a young producer cannot be preserved.

"Boss, listen to my explanation." Cheng Xinghua looked bitter.

It can squeeze out bitter melon juice.

"What's the explanation?" Cao Yang said lightly.

It's over...

Everyone present was shocked.

I have never seen the boss's face smell so bad. It seems that this time it is really a bad luck.

Cao Yang looked at the appearance of these people around him, and he was really angry and funny.

What are these guys thinking about?

And I heard a few people’s secret conversations outside before. Is that what you think of me in private?

Do you think that the boss is a tyrant who wishes to play games according to his own ideas, regardless of the market?

"Ahem."

Cao Yang coughed twice, and a kind smile appeared on his face.

In Cheng Xinghua and Liu Pei's eyes, it looked even more gloomy and terrifying.

Liu Pei gently kicked Cheng Xinghua with his toes under the table, signaling him not to say the wrong thing later. Do you want to have good results if you offend the boss?

Cheng Xinghua was kicked, raised his head and glanced at Liu Pei, feeling so painful.

It’s not that I can decide the direction of this project, and the online results are not ideal enough.

"Okay." Cao Yang smiled and said to Cheng Xinghua, "You can tell you about the project situation first. I will talk about it after you finish talking."

Well……

It seems that this disaster cannot be escaped today.

Cheng Xinghua originally wanted to say, Boss, give me two days, I will do the PPT well. Although the project results are not ideal, at least I am doing a good job in PPT.

Moreover, the relevant data departments have no way to divide the blame, which really makes him feel uncomfortable. Usually, the data reports are done by the project department. This time, the boss was so rushed that they did not communicate and coordinate well.

"Ahem, then I'll tell you about the data changes in the Ghost Blowing Light Game since it was launched."

Cheng Xinghua gritted his bullet and opened his [slightly sloppy] PPT and began to report on the marketing situation in the past two weeks.

It is a bit hasty because there is only the company's PPT logo, which is the basic template, plus a bunch of data, and there are not many beautiful pictures that you want to beautify and support.

The data content is quite boring, but there is money in it, so the people present listened with relish.

People are such a strange creature. If you want to let them do math problems and listen to data analysis, many people can hear them falling asleep, but you just need to associate these data with money.

Well, who doesn't like to listen to money-related numbers?

However, the numbers given by Cheng Xinghua this time did not meet everyone's expectations.

Only a few of the core members on the scene could guess a rough idea in advance, mainly because the grades were not ideal, Cheng Xinghua and the insider made an appointment for the time being and did not post it for the time being, so the remaining people were a little regretful and surprised when they saw this report.

Everyone has a scale in their minds. As a star-level product of the company, the Ghost Blowing Light is definitely nothing to say. Many people still play Ghost Blowing Light on lunch break, which shows that the game itself does not have much problem, but the final result is not satisfactory, which is very strange.

Zhao Xiaoguang, the operation director of the Ghost Blowing Light Project, had a little embarrassed face.

If the project is not good, half of the product will be divided, and half of the operation will be divided.

Considering that the game Ghost Blows Light is a stand-alone game on the PC side, the operations can do more than the online game. It may be less than half of the score, but at least it must be about 30%, so Zhao Xiaoguang immediately felt like his butt was burning and he couldn't even sit still.

"Boss, this project is still a little different from previous games," Zhao Xiaoguang explained. "First of all, the game category is different. The game "Ghost Blows Out the Light" seems to have a huge user base. Because the novel has a large number of readers and is very famous, but in fact, the novel users and game users are very different. We discovered this when we were doing user research, so the reader conversion rate is very limited..."

Zhao Xiaoguang was about to say something else when he found Boss Cao sitting on the chair looking at him with a smile.

It makes people feel sad, and I can't say a single line I thought of before.

"Boss, I, I'm done." Zhao Xiaoguang silently retracted his voice.

"Um."

Cao Yang smiled and nodded, "Speak very well."

He actually praised Zhao Xiaoguang sincerely, but the people around him didn't understand what I mean.

Alas, is the boss so disagreeable?

"Everyone has seen and heard the data that Xinghua just mentioned."

Cao Yang looked at PPT, not only marked the game's turnover, but also explained some detailed items in which areas the project was sold and how much the market feedback was, which was considered to be relatively detailed.

Cao Yang doesn’t like to do formalism, so it doesn’t matter whether the PPT looks good or not.

He turned around and asked Cheng Xinghua, "So judging from the current situation, how much can the final result of the Ghost Blows Out the Light game be achieved?"

Cheng Xinghua's face turned red, and Cao Yang poked the eternal pain in his heart.

"According to the current situation, it is expected that it will not exceed 1 million. In fact, the operation classmates have done a pretty good job. After investigating it ourselves, we found that the penetration rate of Ghost Blowing Light is at least 60%, which means that 60% of the target users in the market have heard of this game at least.

Then the things that the operation can do will be very limited. Moreover, the game has been online for more than two weeks, and the word-of-mouth effect has been almost done. In other words, the user wishes who are willing to play Ghost Blowing Lights have basically been released after understanding this game. Users who are unwilling to play are still unwilling to play. The number of users who can increase in the future will be very limited.

So after discussing with Xiaoguang, I concluded that the total score of the game "Ghost Blows Out the Light" should be less than 1 million."

Cheng Xinghua became more and more frustrated as he spoke, but the pressure in his heart decreased a lot.

In fact, it is normal. Before reporting to the boss, it was equivalent to a bomb sitting under his butt. I don’t know when it would explode, and I don’t know how to explain to the people below. I reminded you every day and felt nervous. My psychological pressure was very high and I couldn’t sleep well.

Now that the boss already knows it, after confessing to everyone with honesty, it is equivalent to the bomb being released, so naturally I feel much more relaxed.

"Then how much profit can our project make?" Cao Yang continued to ask with a smile.

"Well... our turnover can be almost 330 million, and then after putting aside the share, it is about 230 million for us. The project itself has a lot of expenses, so far, it has almost 150 million spent, and then tax deductions have to be calculated...

The end profit may be very thin.”

"How much is that?" Cao Yang asked.

"Well..." Cheng Xinghua gritted his teeth and looked at Zhao Xiaoguang. The two of them replied tacitly, "It looks like more than 20 million."

"fine."

When Cao Yang heard this number, he was very happy to be honest.

He thought that this project had already lost money, but it was just a matter of losing more or less. He didn't expect that he could make a little more money, which was not easy!

Why?!

The others looked at each other, wondering if the boss is crazy?

That's pretty good?

Or is this completely the boss’s slander, used to mock our work for being very bad?

With a profit of 20 million, even the company's online game with a relatively low profitability level cannot achieve a month's results.

Even though it has been in operation for a long time, the seven heroes who are at the bottom of the company's performance have a monthly profit of about 25 million.

The biggest difference between stand-alone games and online games is that the profitability of this thing is higher. It must be kept for three years and can only be opened for three years, otherwise there will be no next sequel.

Think about it, if the R&D cost of games of the Ghost Blowing Light is almost 100 million yuan. If you continue to make sequels in the future, you must ensure that you have at least 150 million yuan in capital reserves.

Now the company does not take money, and the money earned by the Ghost Blowing Light Project Team is not enough to pay for the first few months of the sequel to launch a sequel, let alone be able to make the next work online.

Moreover, as this momentum continues, the future R&D costs will only become higher and higher. It is still a matter of whether the project can make money back.

This time I can make a little profit, but I'm afraid I will lose money next time.

So when everyone hears that the profit is only about 25 million, they feel very cold.

...

"Don't be too upset," Cao Yang clapped his hands and asked everyone to raise their heads.

"This result is already quite good, exceeding my expectations." Boss Cao smiled and said, "I'm telling the truth, I really think so."

Why?!

Everyone looked at him in surprise and thought-

Boss, how low are your expectations?

but……

Why did you have such low expectations for this project at the beginning and still have to do ghost blow-ups?

Everyone couldn't understand this.
To be continued...