On November 18, the second day of Cao Yang’s birthday, Bomi Company held an internal WeChat display meeting.

At the meeting, in addition to Brother Xiaoma's team, Liu Qiang and Pei Siqing were also present.

Because although WeChat is a software technology, it is installed on the mobile phone platform, this time the developer was completed by Bomi's mobile phone department and WeChat software department.

In the conference room of 3901, Xiao Ma Ge from Shenzhen City is reporting to Cao Yang about the current development of WeChat.

Liu Qiang's team in Wuhan sat on the other side.

Cao Yang was a little dazed while listening to Brother Ma’s story.

This feeling is particularly wonderful. In the past life, Cao Yang and others reported their work to Brother Ma, but they didn't expect that they would turn around now.

In fact, as a member of Photon in his previous life, Cao Yang saw the most, not Brother Ma. When the game reached a certain stage, he reported to Chen Yu at the meeting whenever he encountered any problems and solutions.

Now I see that Brother Ma is the speaker of WeChat today, I really feel a little uncomfortable.

If Brother Ma knew that he had worked for him in his previous life, he would not know what he felt.

...

The entire WeChat part has been almost fully developed.

Now Brother Ma has connected the screen projection of the mobile phone, and the interface and functions demonstrated are similar to those in Cao Yang’s previous impression.

It's just that the functions are richer than the earliest WeChat.

But for Miss Mining, all this is still very novel.

As the main developer of the Hongmeng system, Pei Siqing is now teaching at Qinghai University and will only go back when the company has important things.

Fortunately, the university courses are not very busy. Pei Siqing only has 8 classes a week, and most of the time is very leisurely. There are two long holidays every year. It can be said that being a university teacher is really the most ideal profession in life.

Sometimes Cao Yang envies Pei Siqing.

He is busy every day now, which is the disadvantage of the company becoming bigger.

Look at Lenovo Group's Shi Yanagawa, an old man in his 70s, who still has to come back and worry about the company. Thinking about it, it's really embarrassing him.

Cao Yang didn't know if he would still be as busy as he is now when he was 70 years old.

Sometimes I have to sigh that being plain is the truth.

...

"As an instant messaging application product on mobile phones, we have made a lot of simplifications and cut off many unnecessary functions." Xiao Ma Ge said in front of PPT.

"Our WeChat 1.0 is only ready to do a few functions."

"The first is to satisfy the chat function. In addition to allowing users to get started quickly, in order to allow more user groups to come in and better reach the bottom of the user, we have also launched a new voice call function."

As he said that, Brother Ma demonstrated how to use WeChat on the spot. Press and hold the voice button to speak, and you can record the audio file and send it to the dialog box, so that the other party can hear what you say.

Such a simple need solves the troubles of many middle-aged and elderly people not using smartphones.

Pei Siqing listened to Brother Ma’s story, nodded with conscience and fell into deep thought.

She leaned closer to Cao Yang's ear and whispered, "The person who can come up with this need must have elderly people at home, so she cares very well for them."

Cao Yang curled his lips and smiled without objection.

In this life, Cao Yang was the first to propose the concept of WeChat, but in his previous life, Zhang Xiaolong proposed to do such a thing.

It also fits Penguin's micro-innovation tradition, because before WeChat came out, there was a mobile chat software called Feixin on the market.

As for whether there are elderly people in Zhang Xiaolong's family and whether these functions are made according to the needs of the elderly, Cao Yang no longer knows.

Brother Ma continued to give an internal speech:

"In fact, based on our research results,

People are lazy.

Many people are too lazy to think about how to use a product. If the functions you provide to them are too rich and too much content to learn, then such a WeChat product will undoubtedly be a very failure.

We have done a lot of tests, and this version has become quite concise, and the content that needs to be learned in the interface is actually not complicated.

Our self-requirement is that if users do not understand it in a short time and need text to explain it, there is no need to add such functions."

"People follow the trend, others use it. The group IQ is lower than the individual IQ. People are impatient and don't like to learn. Great products should meet people's emotional needs and satisfy human greed, anger and ignorance.

Don’t change people’s common sense habits, but design them in accordance with daily habits.”

In fact, when Cao Yang proposed to them to make products like WeChat, he only followed the basic design and functions of his previous life. He did not expect that they could come up with so many internal truths.

In fact, Brother Xiao Ma summed up just a few points at the meeting:

The prerequisite for doing a good job in WeChat must be to have a full understanding of human nature.

Then group psychology is actually more important than individual psychology.

Or in other words, studying individual psychology will only make you fall into an endless process of painful struggle, because there are no two people in the world who have exactly the same hobbies. As the saying goes, each carrot and cabbage has its own preferences.

You can't say that a product can meet everyone's needs, as it will only make you fall into a strange vortex and unable to extricate yourself.

When you take group psychology as a separate research object, everything is easier to solve.

...

Then, in addition to the most basic communication functions, this time, Xiao Ma Ge also showed a new function called QR code recognition and payment.

The QR code was invented by Tenghong, a Japanese company Denso Wave, in 1994, but this technology has been sinking.

In his previous life, Xu Wei, the founder of Lingkong.com, discovered that the QR code was actually very useful in 2011, and applied for a related patent in 2011, and then authorized this consumer-grade patent to other companies.

QR codes are graphs that use a certain specific geometric figure to be distributed in a plane according to certain rules, black and white, recording data symbol information;

Think about it, the advancement of technology is really fast.

The QR code technology that was not promoted in China in the previous life was not until 2011. I didn’t expect it to be successfully launched at the end of 2008.

But this is also an inevitable situation. If technology is not accelerated, then Cao Yang's arrival will be meaningless.

Bomi's smartphones have driven a huge market. In addition to the corresponding supply chain in advance, the corresponding software technology has also been greatly improved.

The QR code itself is not a new thing, but it was not valued before. Now, because Bomi Company wants to develop WeChat and WeChat payment functions, the QR code has entered people's vision in advance.

...

Now Bomi’s WeChat function not only adds QR code recognition and payment, but also makes it much easier for Bomi to get a payment license than imagined.

This is also thanks to Bomi's background of state investment, so choosing to go public in Xiangjiang is undoubtedly a very wise choice.

You should know that in the past life, Alibaba has many foreign investment components in the company, such as Yahoo and SoftBank, so it has been struggling with mobile payment licenses for a long time.

Later, there was no way. Alibaba could only get a payment license by independent Alipay and becoming a completely independent Chinese company.

However, because of this incident, Yahoo and SoftBank had a lot of conflicts with Alibaba.

Fortunately, Bomi Company doesn’t have to worry about these things now. Bomi is backed by the country and wants to do WeChat payment functions on mobile phones, so it is natural to get a license.

The whole meeting lasted a long time, almost from morning to night.

There doesn’t seem to be much content on WeChat, but there are actually quite a lot of design logic behind it and future commercial value.

"So, after WeChat and WeChat Pay appear," said Xiao Ma Ge, "there will be a huge WeChat market here in the future."

After listening to Brother Ma's introduction, Cao Yang nodded deeply in agreement.

He was right, and it also showed that Brother Ma has a certain perception ability. If WeChat can really expand the scale of more users, the incoming and outgoing amounts per day will fluctuate by one trillion levels just through the WeChat payment function.

It's really terrible to think about it. When WeChat red envelopes first came out, almost all WeChat users across the country were playing red envelope series games. In one day, money went in and out was a trillion-dollar scale. This is hard to imagine.

Thinking of this, Cao Yang laughed, "By the way, Brother Ma, isn't our company a saying that it's profitable?"

In fact, this starting profit is relatively popular in Guangdong. At the beginning of each year, the boss will pay the starting profit on the day of work, so as to get a good start.

Brother Ma himself is from Guangdong, so he must know this.

And at the beginning of each year, Brother Xiao Ma himself makes a lot of profits in starting work.

"So what I'm thinking is whether I can create a WeChat red envelope function next year," said Cao Yang.

"WeChat red envelope?" Everyone present was a little confused.

Cao Yang smiled slightly and stood up to explain to everyone, "WeChat red envelopes are packaged as red envelopes, which can be sent to individuals. How much money is entered, they will be packaged in the red envelope.

Then the other party clicks to receive it."

"There is another type, called random red envelopes," Cao Yang showed a smug smile on his face. "This kind of red envelope is sent to the WeChat group, and then the number of people is entered, and it is divided into two modes: random and fixed amounts. Random red envelopes are the same as our start-up profit. We also encapsulate them into multiple red envelopes of different values ​​for employees to draw.

Then the random red envelopes in the WeChat group are randomly selected based on the amount of red envelopes entered and the number of people participating in the collection.

This will be more interesting."

In fact, the idea of ​​WeChat red envelopes in my previous life came from the start-up profit of Penguin. Moreover, WeChat used the WeChat red envelope function to combine it with the shaking of the Spring Festival Gala, and everyone came to grab the red envelopes, which instantly caused the download usage of WeChat to soar by hundreds of millions in just one year.

If there is no WeChat red envelope, it is really difficult for WeChat Pay to come from behind to compete with Alipay.

You should know that Alipay had occupied most of the mobile payment market at that time, and user habits had been cultivated, but who knew that a WeChat red envelope emerged and directly disrupted Alipay's lineup.

You can imagine how powerful WeChat red envelopes are.

Hearing Cao Yang's explanation, everyone at the scene had a sudden enlightenment on their faces.
To be continued...