Monday, April 28th.

In the conference room 3901 on the 39th floor of Bomi Building, Li Lanyun is giving Cao Yang this year's Bomi Interactive Entertainment report.

"DNF has achieved very good results since its launch. Now the number of online users has exceeded 100,000. If this momentum continues, DNF is expected to become the company's third most profitable online game." Li Lanyun opened PPT and said.

Now as for online games, the two games ranked first in DNF, one is the Dance Group and the other is World of Warcraft.

Because Three Kingdoms Online2 was launched earlier than DNF, the accumulated number of players has a certain amount of time, Three Kingdoms Online2 is now ranked third in the company's online game money-making list.

DNF is in a strong momentum now and is very hopeful to surpass the Three Kingdoms online2.

"Last month, World of Warcraft's total global turnover was US$800 million, an increase of 40% month-on-month over the same period last year. The dance troupe has been relatively stable. The activities during the Spring Festival were done well, so our turnover reached 1 billion yuan at the end of the event last month."

"Yeah." Cao Yang gritted his teeth.

You can see the gap from these two data. Jindiao Group has a large audience of players in China, but compared with World of Warcraft, the size is still a little small.

The number of World of Warcraft online players around the world has exceeded 4 million, and there is still a rising trend, with an expected 6 million by the end of this year.

The total number of registered users has exceeded 20 million, so World of Warcraft is really a world-class gaming product.

Moreover, Bomi Interactive Entertainment is preparing to launch its big move this year, that is, to open up the foreign domain.

The game market is far from saturated, the main reason is that the popularity of personal computers is not enough, and the total number of people online in China will exceed 400 million in the future.

The total number of people online in the world is also increasing day by day.

In fact, since two years ago, Chinese netizens have jumped to the world's first place, surpassing the 250 million Internet population in the United States.

In a few years, after Bomi's personal laptop business is improved, it is estimated that the increase will be faster. According to Cao Yang's own vision, it is likely to exceed 600 million Internet users in 2010.

Now the total number of Chinese players in all game products under Bomi is less than 10 million, and there is still room for growth, so Cao Yang is not worried about the [market saturation] problem at all.

When the upper limit of the Internet population is far from being discovered, there is only one reason for market saturation-

The competition among the same type of products has led to the category reaching the current audience limit.

For example, martial arts online games may have a large market in total, with about 10 million or 20 million players, but since major companies are coming to grab users in this area, it seems [market saturation]

This was a common phenomenon in previous lives.

Especially for the [micro innovation] kings like Penguin in their previous lives, they basically jump to wherever there is a market, which leads to the rapid occupation of this market.

The competition among major game manufacturers has formed a red sea effect.

But in fact, it is very likely that the market narrowing caused by the lack of innovation and the failure to find new fields.

This is why, every time a phenomenal game is born, basically such products come from new categories and are extremely innovative.

For example, DNF appeared, quickly opening up the market for horizontal fighting games, pausing karts opened up the market for racing online games, LOL opened up the market for competitive online games, and PUBG...

These are the trump cards in Cao Yang's hands. When the homogeneity of products on the market is serious, Bomi can often rely on Cao Yang's personal decisions to open up a new market, telling you that there are more new areas in the world waiting for us to discover.

...

"Then the three countries online2's turnover last month was 150 million. Although the DNF statistics have not yet been released, the turnover this month has not been between 80 million and 100 million."

Li Lanyun continued.

Um.

Cao Yang probably understood that DNF's momentum is indeed very strong now. In comparison with the same period, it is much better than the Three Kingdoms Online2's results, so if nothing unexpected happens in the future, DNF will become the third-largest online game in Bomi Company.

"But this is also about the flow of water." Li Lanyun said with a smile, "because we have to share the share of Hanguo Neople's company, and some channel fees have to be shared."

In fact, the turnover is very different from the actual profit, so from this perspective, DNF's revenue will be discounted partly.

Then DNF is likely to be more popular than Three Kingdoms Online2 in terms of flow, but its actual profit is lower.

"Ok." Cao Yang nodded.

In fact, for them, it is better to hold a phenomenal product like DNF in their own hands than to be represented by other companies. What's more, agents of DNF save a lot of development time and expenses, and it is inevitable to share the money for Neople.

"The games that our company has previously established projects will basically be developed within this year." Li Lanyun continued, "There are still many products that have actually been completed. During the testing stage, we are waiting for the schedule to go online.

According to Bomi Interactive Entertainment's plan, the products that will be launched this year include:

"Journey to the West", "Flying Dragon Knights", "Zhu Xian"..."

This year is destined to be the year of Bomi's game blowout.

Three Kingdoms online 2 was launched in February, followed by DNF in April, and then June is the Journey to the West.

Then the meeting was held in "The Dragon Knights" in August, and the October "Zhu Xian"...

Each game is a high-quality online game created by Bomi Company, and its respective fields are divided into different fields.

For example, Journey to the West is used to fill in the horizontal fighting game market and gun battles. The Dragon Knights are developing cute pets, and Zhu Xian is the fairy tale type...

Everyone does not conflict.

It can be said that the schedule is already full.

The schedule here mainly refers to Bomi's publicity channels.

Bomi has the world's top game promotion channel and is also the largest channel provider in China, no doubt about it.

Its QQ, Bomi News, Bomi Weibo, Bomi Bowen, AIR game platform, and even today's smartphone app stores are all excellent promotional channels.

Each channel can bring a lot of traffic to the game, so Bomi is also believed by industry insiders that the reason why each product is so successful is mainly because of such a huge channel network, which has at least increased the sales performance of game products by 1,000%.

Now it seems that if "Age of Discovery Online" can be completed this year, the channels will be full for almost a year.

Each game has its own warm-up cycle, and it must have at least one month of publicity and warm-up to achieve better results. Therefore, it is more reasonable for Li Lanyun to arrange for a game to be launched every two months.

Otherwise, these two products, such as the Dragon Knights and Zhuxian, have been developed in March this year and have met the testing standards.

With the increase in Bomi games in the future, it is definitely impossible for every game to promote it through omnichannel, which means that in the future, we have to divide levels into Bomi’s own game products.

This is actually quite cruel for employees and project teams.

"Let's arrange internal testing and undelete tests first," Cao Yang said. "Preheating can also be done interspersed. In the future, we will plan our own products well and take the best route, which is better for the company."

"Okay boss."

Now Cao Yang can still see the game market in the next 10 years, so he is not in a hurry or worried about the failure of the project.

Not every company can follow Bomi's high-quality route, which is really too high for product project establishment.

Taking the high-quality route means that every game is a big investment. If you don’t get a high return, it is likely to lead to large-scale losses.

Large companies may be able to withstand the failure of three to four high-quality games, but for small companies, this is simply deadly.

...

"In addition, in this year's company's stand-alone game," Li Lanyun continued, "The games that were established earlier have almost completed."

On the stand-alone line, Bomi Interactive Entertainment's stand-alone game release is in parallel with online games.

So there will not be too many overlapping problems in the publicity cycle.

The main reason is that the social attributes of stand-alone game players are relatively weak and the overlap with online game players is not very high. Moreover, the stand-alone games produced by Bomi Company are aimed at the whole world and will be different in publicity strategies.

"In February this year, we put the road to exile on the shelves, but from the current results, it seems that it is not particularly ideal." Li Lanyun clicked on PPT to turn to the page of the road to exile.

It is logical that Bomi and Miku's CEO and Li Lanyun are in the same level relationship, so Li Lanyun should not report this matter, but considering the distance, Li Lanyun will eventually handle it.

"The total global sales volume is only 450,000 copies. It has been more than two months since it was put on the shelves. The increase in this number in the future should not be too large." Li Lanyun said.

"Yeah. It's okay." Cao Yang seemed calm and open-minded.

This result was almost as expected by him.

The design of "The Road to Exile" is indeed too complicated. It is a very hardcore dark game. There are more than 600 skills and talents that can be matched alone. And according to the development team's vision, these things will continue to expand in the future.

This thing is like going to school. The higher you go, the fewer the number of people will go. Everyone in elementary school may be able to go to the full marks. Then after entering middle school, it will drop down one by one, and the number of people who do scientific research will be even fewer when it comes to the most difficult situation.

The higher the learning threshold, the more niche the game is.

Many new people continue to play, but they don’t simplify them. Not to mention popularization, the niche crowd will gradually get tired of it.

"Actually," Cao Yang said with a smile, "it is far beyond my expectations to be able to sell 450,000 copies. This game is very hard, and it has no cores, so ordinary people can't even chew it.

It would be good if 450,000 people could pay for their feelings and some people would be willing to study."

A hint of hesitation flashed on Li Lanyun's face, and then asked him with a wry smile, "Then do you still want to support them in doing this at that time?"

"Hehe," Cao Yang laughed in silence, "It's not okay not to do this. The situation was complicated when building Bomi Mi. He was the former Northern Blizzard team and the main creators of the Dark Series. When they were invited to establish Bomi Mi, the most important condition was that we did not restrict their development."

"Darkness is the hard work of these people after all, and they must want to continue along this path. This time, "The Road to Exile" is equivalent to giving them face.

Otherwise, there would be no World of Warcraft."

"Um...this is true." Li Lanyun was also amused.

To put it in good words, they are a group of idealists who pursue and have ideals. To put it in bad words, they can only say that these old mies are really stupid.

If you can't see clearly in real time, once you fall into your own thinking and fantasy, you will easily be immersed in it, and it is difficult to see clearly what players outside like.

"But that's good. Although the road to exile is hard-core, it is also very popular among their core fans." Li Lanyun said, "I see that players' evaluations of the road to exile on the AIR game platform are quite extreme.

Players who like it think it is a masterpiece.

Players who don’t like it find it too complicated.”
To be continued...