What restricts the box office of "The Wandering Earth" now is no longer a problem for the audience.

It’s a problem with the cinema line. There are not enough screening halls, and the cinema actually wants to make money.

Think about it, China finally made such a 3D masterpiece, which made money and reputation. Who doesn’t want to broadcast it?

The problem is that there are only so many screening halls in major cinemas. In the end, the Wandering Earth was not lost to the works or the audience, but to the time.

The market in 2007 determined the final box office cap of the film.

So after more than a month of release, the Wandering Earth could almost keep every scene full. This is a miracle. It continued until March. Many cinemas specially extended the schedule of "The Wandering Earth" by about one or two more weeks later. In the end, the box office revenue of "The Wandering Earth" in China was:

763 million.

This is already a miracle for the entire film industry. It has made countless filmmakers envious, jealous and hateful, but it deserves its reputation because the quality of the film is really good.

"The Wandering Earth" directly hits the ceiling of the film industry. If it weren't for the low ceiling, "The Wandering Earth" could directly hit several ceilings.

...

Relatively speaking, "The Wandering Earth" has achieved good results in other markets, especially in the Higashima film market, "The Wandering Earth" has achieved a box office record of 5.64 billion yen.

It is equivalent to 364 million yuan of soft girl coins.

It is mainly because "The Wandering Earth" invited Ryoko Hiromo to play the heroine, which has a high reputation in the hearts of the people of Higashima. In addition, "The Wandering Earth" itself has good quality and works, so the Shima Nation Cinema has given a lot of screenings to "The Wandering Earth".

The island country has a relatively small population and can contribute 364 million soft girl coins to the box office. On the one hand, it is because "The Wandering Earth" is very popular and has a large number of viewers. On the other hand, it is also thanks to "The Wandering Earth" as a 3D science fiction movie, so the ticket price is relatively expensive.

It is almost twice the price of mainland tickets, and IMAX will be more expensive.

The box office of Dongdao movies this year can be described as explosions, and many [demon movies] have been released, which directly refreshed the entire box office record, and no later generations can break through for a long time in the future.

The HERO film version of the legal hero, which was just released in 2007, is starring Takuya Kimura, Takako Matsu and Hiroshi Abe. The cast is extremely strong, and it scored a good result of 1.9 billion yen in the first week. At the same time, the box office score of Europe was frozen at 8.15 billion yen.

"The Eternal Three-Cho Mind Sunset 2" also achieved a good result of 5.02 billion yen.

Even the island country's "Journey to the West" can have 4.37 billion bad movies.

Therefore, such a high-quality 3D science fiction movie as "The Wandering Earth" is very outstanding among the many East Island movies. If it weren't for the fact that this was a film made by Chinese people, the results would probably have been improved to a higher level.

...

As for Cao Yang, he was most confident and felt that the Ome Market would definitely be launched in one go...

The box office results of "The Wandering Earth" can only be described as unsatisfactory.

First of all, the volume of screenings given in Ome area is quite small, 2/3 less than normal movies. There are only 64 cinemas in the whole meter to release "The Wandering Earth". If some Chinese want to watch the Wandering Earth, they have to drive 500 kilometers.

On the other hand, most of the people who go to Ome Cinema to watch "The Wandering Earth" are basically Chinese, Chinese in Mi, or some Chinese, and some Ome lovers of Chinese culture.

"The Wandering Earth" is getting smaller and smaller in volume, and it is directly offline from the theater in less than a month.

The total box office of Ome is only 26.89 million meters.

Boss Cao was already fainted from crying in the bathroom.

26.89 million meters, equivalent to 220 million soft girl coins.

It seems that there are quite a lot of them, but you should know that Ome is the popular area for movies, and there are many movies that contribute hundreds of millions of dollars in box office.

"Transformers", which was also released in 2007 in his previous life, had a global box office revenue of US$709 million.

And the Ome region contributed more than 600 million.

...

hateful!

Cao Yang felt the world full of malice and injustice.

I am a Chinese. Will the Chinese film scheduler be discriminated against?

For this reason, Cao Yang also hired people to go to the United States to conduct an investigation.

He found that discrimination was one aspect, but there were several reasons that resulted in a small amount of screening and a poor movie box office:

1. No grading

2. No dubbing

3. There is no publicity or the publicity method is wrong

Among these three, the most deadly one is the first two.

The film rating system in the United States is really deeply rooted in people's hearts, and rating determines the choices of a considerable number of people.

As for the wandering earth, it can basically be determined that the grade is PG-13.

This is the grading of a considerable number of science fiction disaster films, such as "The Day Afternoon", "The Mist", "The Day When the Earth Stops"...

Although it is a voluntary rating system, most film chambers of films submit their videos to the rating committee.

"The Wandering Earth" eliminates the step of submitting for review, which seems to shorten the process, but it also means that it cannot be released on a large scale.

It can be said that "ungraded" is almost the biggest superficial factor that the Wandering Earth cannot be released on a large scale in the United States.

Secondly, the lack of dubbing directly leads to very little viewing.

The American movie-watching habits do not include watching subtitles. It is hard for them to imagine that we can still enjoy the scene when we look at the original English soundtrack + Chinese subtitles.

This almost stubborn habit has killed most foreign language films in the US market.

For Americans who are not used to watching subtitles, the movie viewing experience is probably not ordinary.

Third, mispromotion, "The Wandering Earth" has not invested enough in the publicity of the United States. No American company participated in the production of the film. Only Hans Jimo's original soundtrack is a good gimmick and can attract the attention of some Americans. However, in terms of movie promotion, "The Wandering Earth" does not make corresponding publicity strategies based on the habits of the Americans. This also makes it difficult for people who do not know "The Wandering Earth" or who are not interested in the movie itself even if they know "The Wandering Earth" but are not interested in the movie itself.

Fourth, Ome’s stereotype of China has led to low expectations for movie viewing.

Before the appearance of "The Wandering Earth", Americans watched Chinese movies—

"Crouching Tiger, Hidden Dragon", "Hero", "The Last Emperor"... such a movie.

These films, among Western audiences, portray Chinese culture as an ancient, mysterious and unfathomable thing.

When it comes to popularity and technology, it has nothing to do with China. Therefore, foreigners understand us through these works, which will only make everyone feel more and more distant about China.

What the United States shows to the world is American blockbusters, Lady Gaga, and consumerism.

Dongdao has a history of more than a thousand years. But their main output is anime, games, and home.

Therefore, in many Ome people's stereotypes, they believe that Chinese people cannot shoot science fiction blockbusters, or are not interested in science fiction blockbusters made by Chinese people. They prefer to watch Chinese kung fu movies, thinking that it is cool to hit a strong man who is 2 meters tall with two punches.

...

In summary, all the reasons have led to the box office failure of "The Wandering Earth" in Ome.

Originally Ome should be the largest ticketing station for 3D science fiction movies, but unexpectedly it turned out to be such a result in the end.

When Cao Yang saw the report sent back by the professional investigation team, he was silent himself.

Cao Yang himself believes that [cultural difference] and [cultural identity] are not a problem in the American viewing experience.

Many Americans, as long as they have seen the wandering earth, have a high evaluation of the wandering earth, they also agree with the feelings of family and country, and are moved by the sacrifices made in the face of great disasters.

Failure is not terrible, what is terrible is that the failure you think is not the cause of your failure.

Cao Yang in his previous life had little understanding of the Ome Market. This time he was re-studying, so it was normal to fall into a big fuss.

...

Having figured out these things, Cao Yang called Ai Xiaomi from Bomi Pictures for a meeting in the afternoon.

Now Ai Xiaomi is very idle and has nothing to do with her hands.

But I'm not in a good mood.

"Boss, you scold me."

As soon as Ai Xiaomi entered the door, she realized how to be scolded.

The results have not yet come out a few days ago, and I can still struggle a little. Now that March is in the process, the movies have been released, and only a few cinemas are still broadcasting "The Wandering Earth", but the number of screenings can be ignored.

Therefore, "The Wandering Earth" is dead and cannot get back to the original situation.

So far, the global box office of "The Wandering Earth" is 1.552 billion soft girl coins. If you take into account the revenue of the account, the revenue of Bomi Company is about 490 million.

Bomi's total investment is 560 million, which is a loss of 70 million.

"Why am I scolding you?" Cao Yang pulled open the chair and asked her to sit down. "You did a pretty good job this time. Didn't you read what you said online?

You have opened the door to Chinese science fiction movies and made "The Wandering Earth" the starting point of Chinese science fiction movies. How amazing."

Cao Yang said as he poured tea for Ai Xiaomi and sat down calmly across from her.

Ai Xiaomi was frightened and trembled, "Boss, don't do this. I can't figure out if you're talking nonsense. Could it be that I'm too bad and lost a lot of money to the company. I'm going to cut Bomi Pictures now?

Do you want to cut me off?”

Ai Xiaomi felt nervous, as if this was a bit more likely.

"Well……"

I am not a Yin-Yang person.

"What I said is true." Cao Yang sat on the chair, looking very good, and said to Ai Xiaomi with a smile, "Not only will I not cut you, but I am also going to invest in a 3D science fiction blockbuster."
To be continued...