"Okay." Cao Yang looked down and thought, and passed on everything Li Lanyun said just now.

Except for the new development plan for the Gun Girls Team has not been formulated, there should be no major problems.

"I still hope that this team will continue to work in this direction," Cao Yang said. "The positioning of the King Studio Group is quite clear. There is no need to disassemble it and support other projects, but just see how to make the next similar game.

If they have any ideas of their own, they can also raise them. If the company thinks it is good, they will definitely support it."

Now the company's major studio groups are actually quite clear in positioning:

The Chinese style studio group mainly follows the Chinese style route and makes something that is more in line with Chinese traditional culture.

Journey to the West Studio Group mainly uses the big IP of Journey to the West to continuously expand outward, which has overlapping with the Guofeng Studio Group to a certain extent, but there are also certain differences.

Cao Yang felt that we could look at the subsequent development before deciding the direction of these two studio groups. Judging from the current situation, the overlap is not particularly high.

The Xihuan Studio Group is now mainly making Warcraft-related products. According to Cao Yang's plan, after the Pandaren Mystery is online, you can start making other Warcraft products, such as Hearthstone?

Or recruit Ice Frog in and use the X2 engine to make a dota version with better picture quality, just like dota2 in previous life.

Now based on the war3 editor, dota game has gradually attracted a lot of players. Although this game has not yet formed a particularly large scale, Ice Frog has joined the map production. I believe that in the near future, the DOTA game will sweep a wave of global 5v5 competition.

By that time, DOTA will become a hot product.

However, Cao Yang has no plan to develop in this direction yet. He needs to finish the bonus of war3 first, and then consider DOTA and the future Honor of Kings. Otherwise, if you do it now, the official publicity will be promoted to the whole world with Bomi's influence.

The price brought is-

Bomi's Pandaman mystery is no longer needed.

So it is more appropriate to finish the bonus of war3 first, and wait until DOTA takes over, and then develop the online version of Honor of Kings.

In the past life, DOTA was able to develop so fast. In addition to the high popularity of war3 itself, there is another important point, because the popularity of World of Warcraft has allowed players all over the world to understand the Warcraft product.

Then the core player base based on war3 continues to expand, and the number of DOTA players has also increased.

Otherwise, if war3 is not as powerful as dota, it cannot be said that it cannot be done, but if it wants to spread and reach a relatively large scale, it will take at least a long time.

...

Then there is the King Studio Group. The following products include the King Series, the Dance Group and the current "Gun Girl". The routes they take are both fashionable and avant-garde, or love-related games, and the difference between positioning and style is quite large than other studios.

So Cao Yang must still need them to continue to make new games that conform to the characteristics of Kings Studio Group.

"Yes." Li Lanyun nodded.

He continued to turn PPT to the next page and said, "Didn't the animation of the Destiny series produced by Xingyue Company be broadcast on Island TV stations?

Games and animations have caused a fever of fate, so at that time, Xingyue Company designed some peripheral products, such as figures, pillows, and gaskets, which sold very well. It is said that in 2005 alone, the revenue of peripheral products on Fate Night was as high as 2000 million soft sister coins."

Cao Yang still knows this.

Bomi Company launched peripheral products lately. There are basically not many manufacturers in China doing it now, mainly because the domestic cultural atmosphere has not yet been driven.

The best-made one is Daewoo's Xianjian peripheral products, which have some small accessories and related bookmarks. Compared with the game itself, the peripheral products cannot be sold for a lot of money.

But it is different in the island country. The players and anime viewers in the island country love the characters in their hearts.

It’s not so much about selling peripherals, but rather selling IP.

It’s not so much about selling IP, but rather about selling character designs.

Some large IPs and characters with better character designs can sell well around them. For example, the figure of the Destiny series of My Kings has become a hit in the island country.

A figure with fine workmanship and almost 20 cm can be sold for 30,000 yen, which costs more than 1,000 yuan for soft girl coins.

According to normal figure specifications, there are generally 1/2.5, 1/4, 1/5, 1/6, 1/7, 1/8, 1/10, 1/24.

20 cm is about 1/8th specification.

They are all scaled according to the actual proportions of the anime characters.

The ratio of 1/8 is the most common and sells the most. Generally speaking, the larger the ratio, the higher the price, and the fineness of the production will also be affected.

A 1-to-1 figure with fine workmanship is expected to be bought for 20,000 yuan.

Nowadays, the game figures of Xingyue Company are basically packaged for ALTER, also known as the figure manufacturer of A Society for production.

A company just established a figure factory last year, but because of its good production process, it is very popular among players. Xingyue Company asks them to cooperate with it, but it is actually quite cost-effective.

When A Company opened its factory, it was famous for its super high quality. In just one year, it is now recognized as one of the best quality figure manufacturers.

Together with GSC, which was established in 2001 and MF, which was established in 1987, it is known as the three figures of the island country.

In other words, the quality of figures produced by these three figure manufacturers is recognized as the highest, and the others are lower.

Except for the figures handed over to A Company to produce, the other models are designed by the company's own art and then included in the production of Chinese outsourcers.

This will save a lot of costs.

Made in china is not a joke. Apart from figures, it can be said that China's manufacturing is cheap, fast and has fine workmanship and good quality.

Now A Company plans to set up a branch in China to make figures to reduce their costs.

...

There are several different ways to share with figure dealers. The first is to sell copyright funds:

For example, if A Club wants to create a character from the Fate Series of Xingyue, you can pay Xingyue Company a high copyright bonus and buy it out in one go. After that, the products produced by A Club are subject to their own profits and losses. How much money does it make have nothing to do with Xingyue Company.

The advantage of this situation is that no matter how sales performance is, the company will definitely make money, and it can make a lot of money in advance. The specific amount depends on the results of the negotiation.

Another type is to talk about sharing the money. For example, if you don’t collect copyright funds in Xingyue, the sales revenue of the figures produced later needs to be distributed to Xingyue Company in a certain proportion.

Of course, there is a third way to combine copyright funds, but because you have already collected a copyright funds, the subsequent share ratio will be smaller.

The last one is to give money to A Club, which is equivalent to treating A Club as an OEM factory, and the processed figure products are sold by Simmon, and the amount of sales has nothing to do with A Club.

Now Xingyue cooperates with A Company to sign the third model of copyright bonus bonus.

Mainly, A Club itself also knows that the Destiny Series of Xingyue is a big IP. Not only does the game have amazing sales and influence, but also because the game adapted anime was broadcast on major TV stations in East Island, it became the ratings champion in 2005. Therefore, A Club believes that the figures made by this product will definitely be loved by users and achieve good sales results.

So the two sides talked for a long time and decided that the cooperation was carried out by A Society to pay the copyright and share the money to the Month.

Facts have proved that A Company is very sensible. Last year's sales reached nearly 2.1 billion yen, close to 130 million soft-girl coins.

It is conceivable how great the influence of fate and Honor of Kings have on the island nation’s otakus.

My king's figures are sold crazy.

In addition to King My, other characters in the Destiny series, such as Emiya, Rin, Sakura and Jin Shanshan... have achieved remarkable results, but the combined sales of these figures are not as good as King My.

The sales of 1/8 of the authentic figures of My King alone reached 50,000 copies last year, which means that this product alone contributed more than 50 million in Soft Girl coins.

The consumption power of otaku is amazing.

No wonder some people say that the otaku is on the wall and the imperial capital is a house. Figures are much more expensive than games. It is indeed too much money to collect.

No matter what, it is a good thing for Cao Yang to sell his figure well.

"Then there were many players on the Internet calling out," Li Lanyun continued, "Let's release the relevant peripherals of "Gun Girl" as soon as possible. Lai Yuling came to tell me about this matter, which I think is a good suggestion."

"Well? It's pretty good," Cao Yang nodded, "I support it. It's best to improve this industrial chain, so that the entire game ecosystem will become better in the future."

It is a good idea to sell a wave of peripheral products.

In the island country, this is a very mature industrial chain, with well-known game IPs that can be adapted into an anime, and then the anime will bring another wave of popularity, and then the peripheral products will be launched.

At the same time, drive to build nearby downstream companies.

Expand more channels and obtain more income, so as to feed back to the next product.

This is a virtuous cycle.

However, although the Chinese people have a large population, there are still too few people who really play figures. In 2006, there were about 150,000 young people playing figures in the island country.

It is estimated that it is less than 30,000 in China.

The main reason is also very simple -

Figures are too expensive.

This is not something that ordinary children can afford. A figure is several times or even dozens of times more expensive than a game. Who can bear it?

Only when the country's economy takes off, the income of Chinese people increases, and the consumption level increases, can the figures be sold slowly.

It is more appropriate to first use the island country as the main figure market.

...

But the peripheral products are not just figures.

There are a lot of pictures on the PPT displayed by Li Lanyun to illustrate the content of peripheral products that can be made in "Gun Girl":

"We are planning to create figures with the entrusted figures and contracted by the A-members. Our plan is to use copyright and share the form of sharing.

It is said that A Club is very interested in our "Gun Girl", so after discussing it, we will either charge a large amount of copyright or we will have a relatively high share in the share ratio.

The specific content will only be known after Shizuki finished talking to them.”

"Yeah." Cao Yang nodded. He was not very worried about this. Since everyone has been working together for more than a year, it is actually much easier to continue to work in depth.

It was a win-win situation.

"In addition to figures, there are also special items for gags." Li Lanyun continued to point to a gag pattern on the picture and said.
To be continued...