Maybe I don’t have much feeling about technology posts, but people are still very sensitive to money. When I hear that I can generate a trillion-dollar market and it is very likely that Bomi will achieve a trillion-dollar income next year, I don’t know how many people will immediately get excited.

The following group of people replied:

"Mom! So is the mobile phone market so huge? Is this too profitable, right?"

"Wow, I understand. Bomi is going to directly give Boss Cao the throne of the richest man in China. Damn, with a sales of hundreds of billions a year, Boss Cao's net worth cannot reach tens of billions?"

"More than that, China's richest man? You underestimate Boss Cao too much, right? At least you have to be the richest man in the world, right?"

"The world's richest man Cao Er Day, hahahaha."

"And, you actually haven't realized another problem yet. Do you think Boss Cao is selling mobile phones?

wrong!

Boss Cao is playing a big game of chess.

Think about it, in addition to talking about mobile phones, what do you spend a lot of time on display at the Bomi press conference?

game!

Selling mobile phones is just the first step to making money.

Selling games is the key.

In the future, Bomi will promote his own games through the mobile platform. I wonder how much money he will make with games?

So I said, Boss Cao’s world’s richest man is really just around the corner.”

...

"Bomi is really our pride. I hope Bomi's mobile phones will be very popular. If Bomi's mobile phone comes out, I will definitely buy one that supports him."

"This time Bomi's press conference is really amazing, but have you noticed that the pricing of Bomi's mobile phones is a bit low?

It's too affordable, right?

I feel that the price of a Sony game console is more expensive than this, not to mention that Bomi smartphones can also make phone calls and surf the Internet, listen to music and play videos. Even if you require it according to the price of a laptop, it will have to be sold for at least 6,000 yuan, right?

I am really worried about whether Bomi can recover the cost.”

...

Although many people on the Internet said that Bomi's mobile phones are a bit too cheap, they have to sell a laptop at all, right?

However, Cao Yang was not moved, and this wave of domestic pricing was relatively reasonable.

Because the national level has provided strong support, 5 years of tax exemption and subsidies can reduce the cost of Bomi's smartphone to nearly 1,600 yuan, and the money earned is actually included in Bomi's account.

That's why Bomi Company let go of its hands and suppresses the price.

The 8GB smartphone, 2999, the gross profit can almost reach 87.4%, while the 16GB 3999 mobile phone, the gross profit is also close to 100%. The parts must be transported, assembled, quality control inspection, plus advertising sales, tariffs, administration, R&D and maintenance, legal and public relations, capital costs...

The net profit is between 15% and 20%, but this profit is already quite a lot.

The memory cost of Bomi smartphone 8G is more than 140 yuan, and the cost of 16G is more than 210 yuan. In fact, the cost difference between 8G and 16G is only within 100 yuan.

The running memory used by both are currently the same, using 256M of running memory.

In terms of performance, the only difference is the size of the storage space.

However, Cao Yang needs to rely on the price difference of memory capacity to bring more profits. No matter how the memory cost price is reduced, the gap in sales prices is definitely far greater than the cost difference.

Cao Yang also carefully studied this pricing strategy with colleagues in relevant departments.

Nowadays, most domestic mobile phone users have a monthly income of around 1,000 yuan. Even if the price is 2,999, it is a very luxurious product for many people. Therefore, based on the actual situation, the domestic price will not be too low or too high, so that domestic mobile phone users can still afford it, so as to quickly seize the market and squeeze out the original Nokia, Motorola... these mobile phone products from the domestic market.

There are 1 billion mobile phone users worldwide, 350 million in China alone, accounting for 35%.

Think about it, if these 350 million can be updated all of Bomi's smartphones, this is a big market that is close to trillions.

So Cao Yang priced at 2999, so that some people with less purchasing power could afford Bomi phones, and then by expanding the memory difference, it is actually wise to allow richer people to use 16G Bomi phones.

In the past life, Apple's pricing in the United States was about this level. The 8G mobile phone with a US$499 is equivalent to the soft girl coins at about 4,000 yuan.

And it will get cheaper in the future. The 8GB version of the iPhone 3 is only priced at $199, equivalent to 1,600 yuan for Soft Girls, while the 16GB price is $299, equivalent to 2,400 yuan for Soft Girls.

However, since imports require tariffs and Apple's pricing strategy for China, the price in China is generally high. When the iPhone 4 came out, it could be sold for more than 6,000 yuan in China.

When Bomi goes to the US market, he will still have to impose tariffs. If the price is too low, the United States will also launch an anti-dumping strategy and sue Bomi.

Even if the price of Bomi mobile phones in China is [looks cheap], it is probably much more expensive than the current price in Omi.

So Cao Yang was not worried about selling it at all.

The key is whether you can occupy the market as soon as possible, which is the most important thing.

As long as you occupy the market, control the industrial chain and voice, you can have room to lower the price.
Chapter completed!