285. It's mainly too ugly

The whole month of May is the promotional period for Bomi's World of Warcraft.

Advertisements from World of Warcraft can be seen everywhere on the bus stop platform.

The same is true for Internet cafes.

In addition, Bomi's channels are fully promoting World of Warcraft, including QQ, Bomi News, Bomi Weibo, Bomi official website, and game platforms.

Whether it is China, the United States, or East Island, it seems that the whole world is discussing the topic of World of Warcraft.

It was not until this time that domestic and foreign game manufacturers realized that Bomi Company had a lot of promotion channels, and the company's channel resource network was already quite powerful, and online and offline are really omnipresent.

Since the game World of Warcraft is complicated to play, Bomi also hired a lot of ground push teams to teach players how to play in Internet cafes...

Therefore, even if the gamers at home and abroad do not play World of Warcraft, they have heard of this news-

On June 1, the world-class MMORPG masterpiece "World of Warcraft" developed by Bomi will be held in a global public beta.

Although it is a global public beta, in fact, only Ome, East Asia, Southeast Asia and South Asia-Arabia participated in the public beta this time.

In summary, it should be-

Chinese, Japanese and English-speaking countries, as well as countries that use English as their native or official languages, such as Singapore, India, and the Philippines.

Except for China, island countries and the United States, Bomi has no branches there, so he can only cooperate with agents.

The localization process is a relatively difficult and long process. The long reason is not necessarily technical, but mostly policy issues in different countries.

It needs to be modified to meet the local culture and above requirements, and it will take longer than expected.

...

The advertisements for "World of Warcraft" are really flying all over the world. What's even more terrifying is that most of the channels here are Bomi's own, saving you countless publicity costs.

My colleagues were amazed after watching it.

"Bomi is really awesome. I didn't think it was enough. This time I finally saw that this company has so many promotional channels, such as Weibo, QQ, game platform... Online news and game channels, cinemas... Is there any promotional channels that Bomi does not have?"

"Of course there are still some. For example, there are no Bomi advertisements in the toilet, but this is quite amazing," said a developer in the game circle. "I really envy Bomi. If a game is in their hands, it can get at least 200% promotional bonus. Even some garbage games can be promoted with such a good channel."

"Yes, I'm really envious, jealous and hateful. I really want to have such a channel. I guess I can make a lot of money, right?"

"Then you can sign an agreement with Bomi. As long as they are willing to give you the channels, won't your game be released through Bomi?"

"Uh... how much does it have to be divided? I don't feel like our gaming company can make a lot of money."

In my previous life, when Penguin talked to a small game company about channel sharing, it was usually 91 points. Now, Boss Cao is quite conscientious. He usually charges channel fees based on 73 points, or directly charges channel fees. The main thing is to look at the quality of the project. If the game quality is good, Bomi is more willing to sign the share ratio. If the game quality does not pass, then Bomi will directly charge channel fees.

In short, Bomi will definitely not lose.

After everyone discussed for a while, the focus of the game colleagues' discussion returned to Bomi's new game.

"But have you noticed it? The style of this World of Warcraft is very strange. I really don't want to describe it as [ugly], but judging from the previous E3 press conference and the characters on the poster I see now, it's really ugly."

"Mom, I always thought this was just my personal illusion. Didn't you think so?

I was still thinking that Bomi Company is so awesome, it is definitely impossible to make anything weird and ugly. But when I saw World of Warcraft, I thought to myself, isn't this damn ugly? Who would like to use these characters?

But considering that it was produced by Bomi Company, maybe there is a reason for this development?

Or is this a new aesthetic trend?

Until today, I didn’t find a resonance when you talk about it. This game called World of Warcraft is too ugly, right?”

"Yes, I think so too. After all, this game was not made by Bomi domestic company, but was developed by Bomi Mi's team. So to a large extent, it is a group of old mies. Their aesthetics and the entire story and worldview are definitely the same as the Western style. I really can't appreciate the aesthetics of foreigners."

"The games produced by Bomi before, whether it is the Three Kingdoms Online, the Classic of Mountains and Seas, the Soul of Assassin... are actually very consistent with the aesthetics of the Chinese people. When we arrived here, the whole style of painting had a 180-degree turn, and I really couldn't accept it.

If it were me, I would prefer games like Xishanju’s Jianwang 2.”

"Indeed, this weird style is both a tauren and a dwarf... I really don't understand what Boss Cao is thinking. Even if this game is made by the American team, it is impossible for Boss Cao to have no say, right?

Has he not considered the question of substitution?

Who would like to be a dwarf in the game? Or an ugly ghost like the undead, a Taurus?

Don’t we all want to be beautiful in the game, or even better than the real world?

I really accept this sense of substitution!”

"Then can this game still become popular in the country?"

"Who knows? I won't play these ugly characters anyway."

"Well, I'm not optimistic about the game "World of Warcraft". Other countries dare not say that at least China will definitely encounter Waterloo. Boss Cao really played this time. It would be strange if he doesn't miss the streets!"

"Yeah, just this game style can become popular in China. I'll just go eat shit."

"Yes, if this game could become popular in China, I feel that my art for so many years has been useless. I still study the market aesthetics of yarn? What kind of player aesthetic trends and sense of substitution are you studying?

Wouldn’t it be better to just get a piece of shit on and let the players play?”

"Hahahaha, you have a good idea, otherwise the new game we will make in the future will be called "Shit Ball Battle"! Just like the snake, who has bigger shit, can swallow the other person's shit and form bigger shit."

"Ah! With your weird aesthetic, you are almost the same as Boss Cao."

...

As the largest competitor in China, colleagues at Xishanju responded almost the same when they saw the game's promotional videos and advertisements.

Mei Rao Lin, the master of Jianwang 3, could not believe that this game was actually made by Bomi.

"Although it adheres to the usual style of Warcraft, it's so bad that this sense of substitution is too bad." Rao Lin frowned, and he really couldn't bear to read the various professional images introduced by the official.

"The most beautiful ones here are the night elves and blood elves, and the others are simply terrible... Look at this tauren, I just put the image of the Bull Demon King in the Westward Journey into the worldly world and are much more handsome than this one, let alone the dwarf, Delaney... Oh my god, what the hell is Delaney's image?

I was so fucked up, and I had nightmares when I saw it.

This is really not like the game made by Bomi at all.”

Yes, it doesn't look like Cao Yang's style at all. Even when you see this game, Rao Lin would think that Bomi's boss has been replaced, or that Cao Yang has been undermined and has lost his voice, which led to such an ugly game.

No matter how you look at it, the character is ugly and you can't appreciate it no matter how you look at it.

Bomi gave everyone the impression that the painting style was exquisite and the art design was outstanding, especially the original paintings drawn by Boss Cao personally, each of which can be described as world-famous paintings.

Until now, Rao Lin still has two collections of Bomi's game settings collection collections because he has always regarded Cao Yang as his idol and goal of hard work.

Look at the beautiful ancient legends of the Shanhai Jing, as well as the beautiful painting style of the Assassin's Soul that is full of ancient oriental charm, and then look at the current World of Warcraft...

This feeling is like a chef who has always given you very exquisite food. Suddenly one day he fed the shit into your mouth, which makes people feel disgusting and want to vomit.

Cao Yang's image instantly collapsed in Rao Lin's heart...

It's like a great mentor you have been following. Suddenly one day, you changed your running direction and turned 180 degrees and ran towards your back. You were confused and at a loss.

"Hahahaha...yes," an art next to him laughed out loud, "Don't Boss Cao knows that art determines such an important thing as a player's sense of inclusion?

If the character image is too ugly, the player will not be able to enter the character."

"Yes, who would want to be a skeleton in the game? A tauren? A dwarf?...Bomi was a big death this time. With this image, it would be strange if the game is good."

"Hey, who knows what Boss Cao thinks?"

"Look at the situation after it goes online." Rao Lin frowned. "If the grades are not ideal, Boss Cao must also accept this fact. Some roads are not easy to follow, but they are not easy to follow. We should think of this from the beginning of the design, rather than being willful and reckless like a child, which will only make you beat your head and make you bloody."

...

"Boss, they said that our game is too ugly, and the characters are ugly than the other. Even the beautified and refined characters on the poster are ugly. What do you think about this?"

The little secretary sat next to Cao Yang, looking at the comments made by players on his computer about World of Warcraft, and relayed the general opinions of players.

Yes, not only do peers think that the game characters are too ugly, but players generally have similar views.

Of course, most of the people who say ugly are domestic players.

There are also many foreign players who praise the game characters for their sense of excitement.

Being used to being a human being, occasionally having some heavy-tasting characters is actually quite interesting.

Moreover, Warcraft is originally in this style, but it has been promoted by World of Warcraft.

"ugly?!"

Cao Yang sat on the chair and was stunned for a moment.

Zhuang Yurou looked at his face and felt an ominous premonition in her heart.

It's over, it seems that it has touched the boss's pain point. After all, Boss Cao has always been immersed in the environment of being praised. From the Classic of Mountains and Seas to the Soul of Assassin, basically no one doesn't praise Boss Cao's perfect control of the game style.

When it comes to World of Warcraft, it has become another word-of-mouth reaction. It will definitely be a big blow to the boss who has always had almost perfect art.

Just as the secretary was thinking about how to comfort the boss, Cao Yang thought for a moment, and then said lightly, "It seems that it's really ugly."

It would be too conscience to say that the character is not ugly.

Cao Yang cannot say this. Even though he had been a wow player for more than ten years in his previous life, he had a very deep relationship with World of Warcraft. However, Cao Yang did not think that the fun of the game and world-class influence could cover up the fact that the past was ugly.

To be precise, the scenes in the game are quite shocking, but the character image is really ugly.

This was what Cao Yang thought when he first came into contact with World of Warcraft.

Human aesthetics will not change because of its greatness.
To be continued...