Chapter 223 221. The weather is about to change!

Bomi's wave of traffic can be said to be quite successful.

Warcraft 3: The Frozen Throne is a big gimmick. Players have been looking forward to this game for 2 years. Before the launch of this game, the WCG competitions of superstars every year, players used the version of the Chaos Lord. It was released in July 2002, which is exactly 2 years and 1 month away.

So as soon as the Ice Throne appeared, it was immediately snatched by players and sold around the world.

According to relevant statistics, the global first-day sales of the Frozen Throne have exceeded 500,000 copies.

But this number fell sharply from the next day.

It’s not that the game is not good, it’s because many players know it—

It turns out that you don’t need to go to the software store to buy it. Just download a free AIR game platform online and buy it on it.

And it's cheaper than going to a physical store.

As a result, the sales of the Frozen Throne shifted from offline to online, and also led to the popularization of AIR game platforms.

...

According to Bomi's official statistics, in about one month, the total global sales of Frozen Throne sold online were about 3.5 million copies.

Among them, offline sales volume is 700,000 and online sales volume is 2.8 million...

Mainly concentrated in Ome and mid-bass areas.

It seems that players from the island country are not very interested in this game type.

They are more keen on cooperative games than confrontational ones. It may be because the pressure of the island country is too high, so it is humiliated enough to go to work. After returning home, they have to play games and be abused, which is a bit uncomfortable.

War3 is different from future moba games. Moba also has some collaborations in it. Players can find the right position according to their role positioning and cooperate with their teammates.

However, war3 is mostly a battle, and 1v1 is the most classic mode of war3.

Although the others also have 2v2, 3v3, and 4v4 maps, the cooperation between players is not high, and when the number of players exceeds 2 people, the battle will be in chaos.

So there is a reason why this game is not popular in island countries.

Players of mid-range players like war3 very much, can show their skills and are also in line with the spirit of confrontation.

Then the total number of newly registered users on the Aier game platform has now exceeded 5 million.

In addition to the number of people who purchased CDs, many players heard on the Internet that they specially downloaded the Aier game platform. Some players bought war3, and some players were just curious to come in and take a look, so it is normal for the total number of registered people to be larger than the sales volume.

Even if there are only 5 million new people registered, this is already a pretty terrible number.

Although the number of QQ users is very large, if you want to accurately segment it, there may not be so many players.

The Aier Game Platform has gained so many users, which basically means that most of them are core users.

(Of course, the original chess and card users on the platform are excluded.)

The so-called core user is a player who is interested in the game.

This is very rare, because players who are interested in games mean that in the future you promote the game, their acceptance will be far more than ordinary players, and it will be easier to recommend.

...

Moreover, among this group of registered players, they not only purchased "Warcraft 3: Frozen Throne", but the sales of the bundle this time were also surprisingly good, with about 1 million copies sold worldwide.

At the same time, the Honor of Kings series, driven by the Aier game platform, has also generated a lot of sales.

Before, Kings were basically sold in China and island countries. The demands in these two places have been almost exhausted, but for Ome players, this series of games is still very new, so in a month, the entire Kings Glory series sold about 400,000 copies.

In short, this time the sales strategy was quite successful.

One Warcraft 3: The Frozen Throne has driven millions of platform users, and has driven the sales of other products through these users.

This time, Cao Yang finally realized what it means to make money from developed countries.

The payment ability of the United States and island countries is significantly higher than that of the Chinese. Take Honor of Kings for example. The price of 60 US dollars is considered an ordinary price in the United States, equivalent to 500 yuan of soft girl coins. If this is placed in China, a genius is willing to buy this game.

Not to mention that the price of 3A masterpieces in the United States is basically above US$100, which is equivalent to more than 820 yuan in Soft Girls.

It’s even more exaggerated when you go to Europe. There are still a lot of people who buy 100 euros, which is almost equivalent to 1,000 soft sister coins.

After this wave of sales, according to Cao Yang's rough estimate, it would be 1.5 billion soft sister coins.

Excluding costs and sharing with the issuer, Bomi can make at least about 500 million profits.

After this wave, I have already returned half of the book.

Learning from previous sales lessons, Cao Yang decided that if Shanhaijing logged onto the Aier game platform, it must be sold at a higher price, and the price should be sold at 3A games.

After all, it will be sold for more than $100, right? If it is sold in the United States.

Uh-huh.

Cao Yang nodded, thinking that the price was more reasonable.

"Boss, why don't you put the Shanhai Jing inside this time?" Zhuang Yurou asked in confusion, "Will that bring more traffic to the platform? Maybe we will have more income this time."

Cao Yang smiled contemptuously, "You don't understand, fighting two king bombs at the same time will cause the effect to be halved."

Just like Qidian's editor will give you a big ban and a strong recommendation from the editor at one time, you will find that you have not given a big recommendation first, and then give a big recommendation position a lot more after a while.

Alas, it’s all about tears if you say too much.

Until now, Cao Yang in his previous life has never even received a big ban.

Keep the Shanhai Jing first and don’t release it, but it must be useful. If the Steam releases Half Life 2, then the Shanhai Jing can still snipe.

Important weapons must be detonated at critical moments.

Moreover, Cao Yang is thinking about another thing now-

If the platform wants to make it bigger and better and retain more users, it must continue to launch new games. So far, Cao Yang only has the copyright of his own game. If this continues, there will definitely be a shortage of supply, so one person can't swallow it, so he has to cooperate with other game manufacturers as soon as possible.

Ensure that there are new additions every once in a while, and enriching the game types on the game platform, the most important thing is to complete it.

The platform needs more games.

Players need more games.

...

As soon as Bomi's gaming platform was released, the entire industry was completely in full swing.

Offline sales of 500,000 yuan and online sales of 3 million yuan is already a visible gap.

Bomi really made a lot of money this time.

In the past, when Bomi released games, the sales channels were very dependent on distributors. If distributors were unwilling to purchase goods from you, it would be difficult for you to find a channel to sell your games.

If you want to open a marketing point in Bomi every place, then the cost is a bit too high.

To put it bluntly, Bomi used to make movies, and had films on his hands, and then the distributors were equivalent to cinema chains in various places. You had to put your videos in cinema chains for sale.

But this time, it is completely different from the previous situation.

Bomi only has about 1/5 of its sales from offline, what does this mean?

This means that Bomi has found another sales channel and can completely bypass distributors. This channel does not even need physical stores, but only needs to have an Internet connection.

...

Bomi's operation directly caused distributors across the country to explode.

"Damn it! It turns out that Bomi is giving us face, afraid that we will be hungry. No wonder he only gave us 6 yuan, so I just said there is something wrong, right?"

"That's right, I was surprised that Bomi was so kind-hearted? Sure enough, it turns out that capitalists have no conscience.

OK, you have made enough money by relying on our distributors, but now you rely on some garbage platform to kick us away, right?"

"This is too cruel, right? This is a game platform that can sell games directly? You don't even need CDs? Bomi is too great, right? How can we live in the future?"

"Wuwuwu...what to do? I have stocked up 20,000 CDs, but I can't sell them yet. I feel like I'm going to finish it. Even if it costs 6 yuan per card, it's really a life-threatening!"

"Damn it, I want to make a fuss about Boss Cao now and go to the imperial capital to kill Boss Cao. What kind of game platform is a way out of life."

"Maybe it's not all the same. It depends on the size of the game. If it is a giant game like Shanhaijing with more than 13G, players may not be willing to spend so much time waiting for online downloads.

The entity still has a slight hope, although this hope is relatively slim."

"It's over. It's over! It's going to change!"

...

Some wise distributors have foreseeed the terrible future and are ready to withdraw from the sale of game software.

For example, Azhe from the imperial capital.

He didn't sleep all night last night and fell into the store and stared at the ceiling above.

Fate grabbed his throat and made him unable to say a word.

Azhe has never felt the cruelty and truth of fate like he is now.

It seemed as if everything changed overnight.

Azhe has opened an audio-visual product store for three years. No matter what he has experienced, he has always believed that domestic games will get better and better. And as games get better and better, then as a retailer, his business will get better and better.

Now, he has seen a glimmer of light.

The dawn of domestic games. As long as Bomi's Aier game platform can rise, then the future stand-alone games will have a soil for survival, which can gather game enthusiasts and provide targeted services to them.

The only regret is-

In the future game market, there is no need for physical store owners like Azhe.

There is no game console in China. With the development of the Aier game platform, all future games can be obtained through the Internet. Just like the physical books that are gradually declining now, the CD will also become history.
To be continued...